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Hepsiburada Announces the 18-month Results of the “Trade and Technology Empowerment for the Earthquake Region” Program

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Hepsiburada (NASDAQ: HEPS) has released the 18-month results of its 'Trade and Technology Empowerment for the Earthquake Region' program, covering March 6, 2023 to September 6, 2024. Key highlights include:

8,900 active merchants in the earthquake region, with 4,650 new businesses joining the platform
10.3 million products sold through 6.8 million orders, generating over TRY 6.8 billion in trade volume
• Women entrepreneurs and cooperatives generated over TRY 480 million in trade volume
• Plans to open a third E-Commerce Specialization Center in Kahramanmaraş
• Second round of the 'Promise for Tomorrow' training and internship program for university students affected by the earthquakes

The program is expected to continue for two years from its inception, supporting local businesses and fostering e-commerce growth in the affected region.

Hepsiburada (NASDAQ: HEPS) ha pubblicato i risultati di 18 mesi del suo 'Programma per l'Empowerment Commerciale e Tecnologico per la Regione colpita dal Terremoto', che copre il periodo dal 6 marzo 2023 al 6 settembre 2024. I principali punti salienti includono:

8.900 commercianti attivi nella regione terremotata, con 4.650 nuove attività che si uniscono alla piattaforma
10,3 milioni di prodotti venduti attraverso 6,8 milioni di ordini, generando oltre 6,8 miliardi di TRY di volume commerciale
• Le donne imprenditrici e le cooperative hanno generato oltre 480 milioni di TRY di volume commerciale
• Piani per aprire un terzo Centro di Specializzazione in E-Commerce a Kahramanmaraş
• Secondo ciclo del programma di formazione e tirocinio 'Promessa per Domani' per gli studenti universitari colpiti dai terremoti

Si prevede che il programma continui per due anni dalla sua inizio, supportando le imprese locali e promuovendo la crescita dell'e-commerce nella regione colpita.

Hepsiburada (NASDAQ: HEPS) ha publicado los resultados de 18 meses de su 'Programa de Empoderamiento Comercial y Tecnológico para la Región Afectada por el Terremoto', que abarca del 6 de marzo de 2023 al 6 de septiembre de 2024. Los aspectos más destacados incluyen:

8,900 comerciantes activos en la región del terremoto, con 4,650 nuevos negocios que se unieron a la plataforma
10.3 millones de productos vendidos a través de 6.8 millones de pedidos, generando más de 6.8 mil millones de TRY en volumen comercial
• Las emprendedoras y cooperativas generaron más de 480 millones de TRY en volumen comercial
• Planes para abrir un tercer Centro de Especialización en Comercio Electrónico en Kahramanmaraş
• Segunda ronda del programa de capacitación y pasantías 'Promesa para el Mañana' para estudiantes universitarios afectados por los terremotos

Se espera que el programa continue durante dos años desde su inicio, apoyando a las empresas locales y fomentando el crecimiento del comercio electrónico en la región afectada.

Hepsiburada (NASDAQ: HEPS)는 '지진 피해 지역을 위한 상업 및 기술 지원 프로그램'의 18개월 성과를 발표했습니다. 이 프로그램은 2023년 3월 6일부터 2024년 9월 6일까지 진행됩니다. 주요 내용은 다음과 같습니다:

8,900명의 활성 판매자가 지진 피해 지역에 있으며, 4,650개의 신규 사업이 플랫폼에 가입했습니다
1,030만 개의 제품이 판매되었고, 680만 건의 주문을 통해 68억 TRY 이상의 거래량을 발생시켰습니다
• 여성 기업가와 협동조합이 4억 8천만 TRY 이상의 거래량을 창출했습니다
• Kahramanmaraş에 제3의 전자상거래 전문화 센터를 열 계획입니다
• 지진 피해를 입은 대학생들을 위한 '내일에 대한 약속' 교육 및 인턴십 프로그램의 두 번째 라운드 진행

이 프로그램은 발족 이후 2년 동안 계속될 것으로 예상되며, 지역 기업을 지원하고 피해 지역의 전자상거래 성장을 촉진할 것입니다.

Hepsiburada (NASDAQ: HEPS) a publié les résultats de 18 mois de son 'Programme d'Autonomisation Commerciale et Technologique pour la Région Touchée par le Séisme', couvrant la période du 6 mars 2023 au 6 septembre 2024. Les points clés incluent :

8 900 commerçants actifs dans la région du séisme, avec 4 650 nouvelles entreprises rejoignant la plateforme
10,3 millions de produits vendus à travers 6,8 millions de commandes, générant plus de 6,8 milliards de TRY en volume commercial
• Les femmes entrepreneurs et les coopératives ont généré plus de 480 millions de TRY en volume commercial
• Des projets pour ouvrir un troisième Centre de Spécialisation en E-Commerce à Kahramanmaraş
• Deuxième session du programme de formation et de stage 'Promesse pour Demain' pour les étudiants universitaires touchés par les séismes

Le programme devrait se poursuivre pendant deux ans après son lancement, soutenant les entreprises locales et favorisant la croissance du commerce électronique dans la région touchée.

Hepsiburada (NASDAQ: HEPS) hat die 18-monatigen Ergebnisse seines 'Programms zur Stärkung von Handel und Technologie für die Erdbebenregion' veröffentlicht, das den Zeitraum vom 6. März 2023 bis zum 6. September 2024 abdeckt. Die wichtigsten Highlights sind:

8.900 aktive Händler in der Erdbebenregion, mit 4.650 neuen Unternehmen, die sich der Plattform angeschlossen haben
10,3 Millionen verkaufte Produkte durch 6,8 Millionen Bestellungen, die über 6,8 Milliarden TRY Handelsvolumen generiert haben
• Unternehmerinnen und Genossenschaften erzielten über 480 Millionen TRY Handelsvolumen
• Pläne zur Eröffnung eines dritten E-Commerce-Spezialisierungszentrums in Kahramanmaraş
• Zweite Runde des Ausbildungs- und Praktikumsprogramms 'Versprechen für Morgen' für von den Erdbeben betroffene Studierende

Es wird erwartet, dass das Programm zwei Jahre nach seiner Einführung fortgesetzt wird und lokale Unternehmen unterstützt sowie das Wachstum des E-Commerce in der betroffenen Region fördert.

Positive
  • Significant increase in active merchants (8,900) and new businesses (4,650) in the earthquake region
  • Substantial trade volume generated (TRY 6.8 billion) through 10.3 million products sold
  • 30% increase in trade volume over the last three months
  • TRY 480 million trade volume generated by women entrepreneurs and cooperatives
  • Expansion of E-Commerce Specialization Centers to support and train merchants
  • Continuation of 'Promise for Tomorrow' program for university students, offering potential internships
Negative
  • None.

ISTANBUL, Sept. 25, 2024 (GLOBE NEWSWIRE) -- D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces the 18-month results of the “Trade and Technology Empowerment for the Earthquake Region” program (the “Program”) for the period from March 6, 2023 to September 6, 2024. 

Since the Program’s launch in March 2023:

•  The total number of active merchants operating in the earthquake region has reached approximately  8,900, with approximately 4,650 new businesses selling their products online through Hepsiburada. The number of new businesses increased by more than 22% over the last three months.

•  Active sellers in the earthquake region sold a total of 10.3 million products through 6.8 million orders, generating a trade volume exceeding TRY 6.8 billion. The trade volume increased by approximately 30% over the last three months.

•  The trade volume generated by over 3,700 women entrepreneurs and women’s cooperatives in the region reached over TRY 480 million.

•  Following the E-Commerce Specialization Centers in Adana and Hatay, Hepsiburada plans to open a third one in Kahramanmaraş in September to support existing merchants and organize training courses and programs for those who are new to the e-commerce market.

•  Hepsiburada’s training and internship program called “Promise for Tomorrow” started for the second time for the university students affected by the earthquakes. In the new academic term, third- and fourth-year engineering students selected for the program will get e-commerce, entrepreneurship and marketing courses. At the end of the eight-week program, the most successful ones will get the opportunity to attend a three-month internship at Hepsiburada. 

The Program is expected to last for two years from its inception. 

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements, other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s “Trade and Technology Empowerment for the Earthquake Region” program. These forward-looking statements can be identified by terminology such as “may,” “could,” “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “targets,” “likely to” and similar statements. 

These forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions, potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30, 2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events. Accordingly, undue reliance should not be placed upon the forward-looking statements.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Türkiye, connecting over 66 million members with over 264 million stock keeping units across over 30 product categories. Hepsiburada provides goods and services through its hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model) with approximately 101 thousand merchants. 

With its vision of leading the digitalization of commerce, Hepsiburada acts as a reliable, innovative and purpose-led companion in consumers’ daily lives. Hepsiburada’s e-commerce platform provides a broad ecosystem of capabilities for merchants and consumers including: last-mile delivery and fulfilment services, advertising services, on-demand grocery delivery services, and payment solutions offered through Hepsipay, Hepsiburada’s payment companion and BNPL solutions provider. HepsiGlobal offers a selection from international merchants through its inbound arm while outbound operations aim to enable merchants in Türkiye to make cross-border sales. 

Since its founding in 2000, Hepsiburada has been purpose-led, leveraging its digital capabilities to develop the role of women in the Turkish economy. Hepsiburada started the “Technology Empowerment for Women Entrepreneurs” programme in 2017, which has supported approximately 55 thousand female entrepreneurs throughout Türkiye to reach millions of customers with their products. 

Investor Relations Contact
ir@hepsiburada.com

Media Contact
corporatecommunications@hepsiburada.com


FAQ

What is the total trade volume generated by Hepsiburada's earthquake region program as of September 2024?

The total trade volume generated by Hepsiburada's 'Trade and Technology Empowerment for the Earthquake Region' program exceeded TRY 6.8 billion as of September 6, 2024.

How many new businesses joined Hepsiburada's platform in the earthquake region?

Approximately 4,650 new businesses started selling their products online through Hepsiburada's platform in the earthquake region.

What is the trade volume generated by women entrepreneurs in Hepsiburada's earthquake region program?

The trade volume generated by over 3,700 women entrepreneurs and women's cooperatives in the region reached over TRY 480 million.

Where is Hepsiburada (HEPS) planning to open its third E-Commerce Specialization Center?

Hepsiburada plans to open its third E-Commerce Specialization Center in Kahramanmaraş in September.

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