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Overview of Choice Hotels International, Inc. (NYSE: CHH)
Choice Hotels International, Inc. is one of the largest lodging franchisors in the world, boasting a diverse portfolio of over 7,500 hotels across 46 countries and territories. With a presence in nearly every segment of the hospitality industry, from full-service upper upscale properties to midscale, extended stay, and economy accommodations, Choice Hotels serves a wide range of travelers and franchisees. The company operates under 22 distinct brands, including well-known names like Comfort Inn®, Sleep Inn®, Cambria Hotels®, and the Ascend Hotel Collection®. Its strategic acquisitions, such as Radisson Hotels Americas, have further strengthened its position in the global hospitality market.
Business Model and Revenue Streams
Choice Hotels operates on a franchise-first business model, generating revenue primarily through franchise fees, which include initial fees, ongoing royalties, and marketing contributions from property owners. The company does not own or operate its hotels; instead, it provides franchisees with a suite of proprietary tools and resources designed to maximize profitability and guest satisfaction. These include the choiceEDGE reservation platform, choiceADVANTAGE property management system, and Choice University for training and development. Additionally, Choice leverages its award-winning loyalty program, Choice Privileges®, to drive bookings and enhance guest retention.
Strategic Focus on Extended Stay and Midscale Segments
Choice Hotels has established itself as a leader in the extended stay segment, with brands like Everhome Suites®, Suburban Studios®, and MainStay Suites®. The company has introduced innovative solutions like 'Kitchen in a Box' and 'Lobby in a Box,' enabling franchisees to quickly adapt their properties to meet the growing demand for extended stay accommodations. These initiatives align with Choice's strategic emphasis on high-growth markets and its ability to capitalize on extended stay demand, which currently exceeds supply in many regions.
Competitive Positioning and Market Dynamics
In the highly competitive hospitality industry, Choice Hotels differentiates itself through its robust franchisee support, diverse brand portfolio, and focus on midscale and extended stay markets. Its proprietary technology platforms and marketing initiatives provide franchisees with a competitive edge, while its loyalty program, with over 68 million members, drives guest engagement. The company's strategic acquisitions, including Radisson Hotels Americas and partnerships with Westgate Resorts, have expanded its upscale offerings and international footprint, positioning it as a challenger in the upscale segment while maintaining leadership in midscale and extended stay.
Commitment to Sustainability and Innovation
Choice Hotels demonstrates a commitment to sustainability through initiatives like energy-efficient lighting, water conservation programs, and the integration of electric vehicle charging stations at select properties. Its design-forward prototypes, such as the Comfort Rise & Shine and Sleep Inn Scenic Dreams, incorporate modern, nature-inspired elements that cater to environmentally conscious travelers. By continuously innovating its brand offerings and operational efficiencies, Choice ensures it remains relevant in a rapidly evolving industry.
Future Outlook
With a strong pipeline of nearly 400 hotels under development and a focus on expanding its extended stay portfolio, Choice Hotels is well-positioned for sustained growth. Its ability to adapt to shifting consumer preferences, coupled with its franchise-first approach and technological innovations, ensures it remains a key player in the global hospitality industry.
Choice Hotels International (NYSE: CHH) has declared a quarterly cash dividend of $0.2875 per share on its common stock, payable on April 16, 2025, to shareholders of record on April 1, 2025.
The company, one of the world's largest lodging franchisors, operates a diverse portfolio of 22 brands across multiple segments, from full-service upper upscale to economy properties. Choice Hotels currently maintains over 7,500 hotels with more than 650,000 rooms across 46 countries and territories.
Choice Hotels International (NYSE: CHH) reported strong fourth quarter and full-year 2024 results, exceeding top-end earnings guidance. Net income increased 16% to $299.7 million for full-year 2024, with diluted EPS up 22% to $6.20. The company achieved record adjusted EBITDA of $604.1 million, a 12% increase year-over-year.
Key operational highlights include a 3.3% growth in global rooms system, with 4.3% growth in domestic upscale, extended stay, and midscale rooms portfolio. The company opened 407 hotels globally, a 21% increase from 2023. A strategic partnership with Westgate Resorts added 21 hotels and 14,471 rooms in Q4 2024. Domestic RevPAR increased by 4.5% in Q4 2024.
The company repurchased 3.1 million shares for $382.1 million during 2024 and projects 2025 net income between $288-300 million, with adjusted EBITDA expected between $625-640 million.
Choice Hotels International (NYSE: CHH) has announced a partnership with digital platform Bridge to provide hotel owners with streamlined access to financing solutions. Through a dedicated landing page, Choice hoteliers can submit commercial loan requests in just 10 minutes and compare rates from Bridge's network of over 100 lenders.
The platform offers various financing options including SBA, Conventional, Bridge, CPACE, and CMBS from banks, private debt lenders, and family offices. The service will be particularly promoted to participants in Choice's Supporting Ownership Access and Representation (SOAR) program, which aims to create opportunities for underrepresented entrepreneurs in hotel ownership.
Bridge's technology creates digital offering memorandums and comprehensive screening materials, accelerating the financing process for developers. The platform will be available to both new and existing Choice hotel owners seeking refinancing or new loans.
Choice Hotels International (NYSE: CHH) reported significant development success across multiple segments in 2024. The company matched its previous record with 61 extended stay hotel openings, including its 500th extended stay property in October. Notable achievements include 25 WoodSpring Suites and 6 Everhome Suites openings.
In the upscale segment, Choice opened 27 new hotels, including 18 Ascend Hotel Collection properties (80% year-over-year increase), 7 Cambria Hotels, and 2 Radisson properties. The Radisson brand saw a 7.5% year-over-year RevPAR increase.
The company demonstrated strong performance in midscale with 41 Quality Inn openings and 26 Comfort brand properties. Country Inn & Suites showed impressive growth with a 19-point increase in RevPAR Index and 20% increase in direct online contribution.
Choice also achieved record-breaking results in its SOAR program, opening 20 properties and awarding 37 franchise agreements to support historically underrepresented groups in hotel ownership.
Choice Hotels International (NYSE: CHH) and Westgate Resorts have announced a strategic partnership making 21 Westgate properties available for booking on ChoiceHotels.com. The properties can now be reserved using Choice Privileges points, joining Choice's upscale portfolio alongside Radisson, Cambria, and Ascend Hotel Collection brands.
The partnership adds diverse destinations including Orlando's Westgate Lakes Resort & Spa with its Treasure Cove Water Park, Westgate River Ranch Resort & Rodeo in Florida, and the ski-in/ski-out Westgate Park City Resort & Spa in Utah. The collaboration expands Choice's luxury and upscale offerings to over 1,000 properties.
Additionally, Choice Privileges has enhanced its rewards program by tripling the booking window to 50 weeks and introducing Choice RewardSaver, allowing stays for as low as 6,000 points. The partnership gives access to over 68 million Choice Privileges members.
Choice Hotels International (NYSE: CHH), one of the world's largest lodging franchisors, has announced it will release its fourth quarter and full-year 2024 earnings results on February 20, 2025 at approximately 6:30 a.m. EST.
The company will host a conference call at 8:30 a.m. EST, featuring CEO Patrick Pacious and CFO Scott Oaksmith discussing the company's performance. Investors can join via telephone or watch the live webcast on the company's investor relations website.
As of September 30, 2024, Choice Hotels operates a diverse portfolio spanning 7,500 hotels with nearly 635,000 rooms across 45 countries. The company manages 22 brands ranging from upper upscale to economy properties, complemented by its Choice Privileges rewards program and co-brand credit card options.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign showcases the company's 22 hotel brands and highlights the Choice Privileges rewards program, which has 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing a 'Vacation Maximization-er' character. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights brands including Radisson, Cambria, Quality Inn, and Comfort, emphasizing their unique features and amenities. Choice Privileges has announced new features including RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks for point redemptions.
The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through connected TV, online video, and social media platforms including Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign highlights the company's 22 hotel brands and its Choice Privileges rewards program, which serves 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing the 'Vacation Maximization-er.' It was developed based on research showing 95% of U.S. travelers seek new and unique experiences. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights several brands including Radisson, Cambria, Quality Inn, and Comfort, while highlighting recent Choice Privileges program enhancements such as RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks. The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through partnerships with platforms like Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has unveiled new visual identities for Radisson, Radisson Blu, and Radisson Individuals in the Americas, marking a significant step in reimagining these brands following their 2022 acquisition. The new logos will begin appearing at hotels in 2025, starting with the Radisson Hotel El Paso Airport and Radisson Blu Fargo.
The company announced several enhancements including elevated food and beverage concepts, Scandinavian-inspired designs for Radisson Blu properties, and new premium amenities. Choice is investing $15 million in renovating the Radisson Blu Mall of America and has completed renovations at the Radisson Salt Lake City Hotel.
The rebranding reflects each brand's unique positioning: Radisson as a 115-year-old pioneer in hospitality, Radisson Blu as a design-forward upper upscale brand, and Radisson Individuals as a collection of boutique and independent hotels. These changes aim to attract more upscale guests and optimize revenue for owners.
Choice Hotels International (NYSE: CHH) has been recognized as one of America's Most Responsible Companies in 2025 by Newsweek and Statista, based on performance across 30 key indicators and a consumer survey of over 26,000 U.S. residents.
The company's sustainability initiatives include the Room to Be Green Program, which focuses on five pillars: Energy, Water, Waste, Biodiversity, and Engagement across all Choice Hotels brands globally. The program mandates utility data reporting and resource conservation measures.
Notable achievements include winning the 2024 World Sustainable Travel & Hospitality Award for implementing CarbinX technology at the Radisson Blu Mall of America - the world's first small-scale carbon capture device in a hotel, reducing CO2 emissions by 6-8 tons annually and cutting natural gas usage by up to 20%. The company also received the PACT Freedom Award for its efforts in preventing human trafficking.
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