Choice Hotels International Launches National Marketing Campaign to Inspire People to Maximize their Vacations and "Check Into More"
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign showcases the company's 22 hotel brands and highlights the Choice Privileges rewards program, which has 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing a 'Vacation Maximization-er' character. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights brands including Radisson, Cambria, Quality Inn, and Comfort, emphasizing their unique features and amenities. Choice Privileges has announced new features including RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks for point redemptions.
The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through connected TV, online video, and social media platforms including Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) ha lanciato una nuova campagna di marketing globale chiamata 'Check Into More' con protagonista l'attore Keegan-Michael Key. La campagna presenta i 22 marchi alberghieri dell'azienda e mette in evidenza il programma di premi Choice Privileges, che conta 68 milioni di membri a livello globale.
La campagna include sei spot televisivi e digitali che verranno trasmessi fino al 2025, con Key nel ruolo di 'Vacation Maximization-er'. Choice Hotels ha inoltre introdotto la 'Time Off Toolbox', che offre video di richieste di ferie personalizzabili e messaggi di assenza narrati da Key.
La campagna mette in risalto marchi come Radisson, Cambria, Quality Inn e Comfort, enfatizzando le loro caratteristiche e servizi unici. Choice Privileges ha annunciato nuove funzionalità che includono tariffe RewardSaver a partire da 6.000 punti e finestre di prenotazione estese da 14 a 50 settimane per il riscatto dei punti.
La strategia media, sviluppata con dentsu X, si rivolge a famiglie, giovani professionisti e viaggiatori d'affari attraverso TV connessa, video online e piattaforme social media tra cui Hulu, Disney, Peacock e Amazon.
Choice Hotels International (NYSE: CHH) ha lanzado una nueva campaña global de marketing llamada 'Check Into More' con el actor Keegan-Michael Key. La campaña presenta las 22 marcas hoteleras de la compañía y destaca el programa de recompensas Choice Privileges, que cuenta con 68 millones de miembros en todo el mundo.
La campaña incluye seis anuncios de televisión y digitales que se emitirán hasta 2025, con Key interpretando el personaje de 'Vacation Maximization-er'. Choice Hotels también ha presentado la 'Time Off Toolbox', que incluye videos de solicitudes de tiempo libre personalizables y mensajes de fuera de la oficina narrados por Key.
La campaña destaca marcas como Radisson, Cambria, Quality Inn y Comfort, enfatizando sus características y comodidades únicas. Choice Privileges ha anunciado nuevas características que incluyen tarifas RewardSaver a partir de 6,000 puntos y ventanas de reserva extendidas de 14 a 50 semanas para el canje de puntos.
La estrategia mediática, desarrollada con dentsu X, tiene como objetivo a familias, jóvenes profesionales y viajeros de negocios a través de TV conectada, video en línea y plataformas de redes sociales como Hulu, Disney, Peacock y Amazon.
Choice Hotels International (NYSE: CHH)는 배우 Keegan-Michael Key와 함께 'Check Into More'라는 새로운 글로벌 마케팅 캠페인을 시작했습니다. 이 캠페인은 회사의 22개 호텔 브랜드를 소개하고 6,800만 명의 회원이 있는 Choice Privileges 리워드 프로그램을 강조합니다.
캠페인은 2025년까지 방송될 여섯 개의 TV 및 디지털 광고를 포함하며, Key는 'Vacation Maximization-er'라는 캐릭터를 연기합니다. Choice Hotels는 또한 Key가 내레이션을 맡은 개인화된 시간 요청 비디오와 부재 중 메시지를 제공하는 'Time Off Toolbox'를 도입했습니다.
캠페인은 Radisson, Cambria, Quality Inn, Comfort와 같은 브랜드를 조명하며 그들의 독특한 특징과 편의 시설을 강조합니다. Choice Privileges는 6,000포인트부터 시작하는 RewardSaver 객실 요금과 포인트 사용을 위한 예약 가능 기간을 14주에서 50주로 연장하는 새로운 기능을 발표했습니다.
dentsu X와 함께 개발된 미디어 전략은 가족, 젊은 직장인 및 출장 여행자를 목표로 하며 연결된 TV, 온라인 비디오, Hulu, Disney, Peacock 및 Amazon과 같은 소셜 미디어 플랫폼을 통해 진행됩니다.
Choice Hotels International (NYSE: CHH) a lancé une nouvelle campagne marketing mondiale intitulée 'Check Into More' mettant en vedette l'acteur Keegan-Michael Key. La campagne présente les 22 marques d'hôtels de l'entreprise et souligne le programme de récompenses Choice Privileges, qui compte 68 millions de membres dans le monde.
La campagne comprend six annonces télévisées et numériques qui seront diffusées jusqu'en 2025, avec Key jouant le rôle d'un 'Vacation Maximization-er'. Choice Hotels a également introduit la 'Time Off Toolbox', qui propose des vidéos de demande de congé personnalisables et des messages d'absence narrés par Key.
La campagne met en évidence des marques telles que Radisson, Cambria, Quality Inn et Comfort, en soulignant leurs caractéristiques et commodités uniques. Choice Privileges a annoncé de nouvelles fonctionnalités, notamment des tarifs RewardSaver à partir de 6 000 points et des périodes de réservation prolongées de 14 à 50 semaines pour les échanges de points.
La stratégie médiatique, développée avec dentsu X, cible les familles, les jeunes professionnels et les voyageurs d'affaires à travers la télévision connectée, des vidéos en ligne et des plateformes de réseaux sociaux telles que Hulu, Disney, Peacock et Amazon.
Choice Hotels International (NYSE: CHH) hat eine neue globale Marketingkampagne mit dem Titel 'Check Into More' gestartet, die den Schauspieler Keegan-Michael Key präsentiert. Die Kampagne zeigt die 22 Hotelmarken des Unternehmens und hebt das Choice Privileges-Belohnungsprogramm hervor, das weltweit 68 Millionen Mitglieder hat.
Die Kampagne umfasst sechs TV- und digitale Spots, die bis 2025 laufen werden, mit Key in der Rolle eines 'Vacation Maximization-er'. Choice Hotels hat auch die 'Time Off Toolbox' eingeführt, die anpassbare Urlaubsantragsvideos und Abwesenheitsnachrichten bietet, die von Key erzählt werden.
Die Kampagne hebt Marken wie Radisson, Cambria, Quality Inn und Comfort hervor und betont deren einzigartige Merkmale und Annehmlichkeiten. Choice Privileges hat neue Funktionen angekündigt, darunter RewardSaver-Preise ab 6.000 Punkten und verlängerte Buchungsfenster von 14 auf 50 Wochen für Punktelösungen.
Die von dentsu X entwickelte Medienstrategie richtet sich an Familien, junge Fachkräfte und Geschäftsreisende über vernetzte TV, Online-Videos und Social-Media-Plattformen wie Hulu, Disney, Peacock und Amazon.
- Choice Privileges program has a strong membership base of 68 million members globally
- Expanded booking window for rewards from 14 to 50 weeks
- Large portfolio of 7,500 properties across different price points
- New RewardSaver room rates starting at 6,000 points
- None.
Starring Keegan-Michael Key, the New Campaign Highlights the Exceptional Value of Choice Hotels' Choice Privileges Rewards Program and its Family of 22 Brands including Radisson, Cambria Hotels, Comfort and Quality Inn
"Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunities for connection and exploration."
Building off the success of the 2024 campaign, Choice brought back actor and writer Keegan-Michael Key, who resonated strongly with target audiences. Key's signature comedic style and relatability showcases the versatility, depth and breadth of the hotel options travelers have access to on ChoiceHotels.com and by being a member of the award-winning rewards program, Choice Privileges.
To further inspire guests to make the most of their travels, Choice Hotels has also launched the "Time Off Tooolbox" (with three Os in reference to Out-of-Office), home to customizable time-off request videos and messages from the Vacation Maximization-er himself. Through the "Time Off Requestor," travelers can, in hilarious fashion, leverage the assistance of Keegan-Michael Key to create videos requesting time off that no boss can deny. The "Out-of-Office Message Generator" creates personalized automatic email replies based on trip details in Key's voice, making every aspect of taking a break more enjoyable.
The TV ads and online videos highlight the Radisson, Cambria, Quality Inn and Comfort brands. Radisson offers modern and functional guestrooms with dedicated workspaces as well as flexible meeting spaces. Cambria offers locally inspired design and flavors with rooftop bars and outdoor spaces, and spa-inspired bathrooms. Comfort offers a warm and welcoming stay, with essential amenities including a free hot breakfast, spacious rooms and great pools at select locations across the country. Quality offers the best value for your money with a free hot breakfast and friendly service. To connect Choice Hotels with our family of brands, a suite of logos – including the recently introduced new ones for Radisson Blu, Radisson Individuals and Radisson – are spotlighted at the end of each commercial.
One spot is dedicated to Choice Privileges, the rewards program with 68 million members globally that recently announced a series of new member features and redemption opportunities. These include RewardSaver room rates starting at 6,000 points, the ability to redeem points for rooms with premium features such as a better view or an upgraded room at select hotels and expanding how far out people can book using points from 14 to 50 weeks. Members of Choice Privileges can earn and redeem points for stays at more than 7,000 hotels and for college sports and Trackhouse Racing "money can't buy" experiences.
Choice Hotels' 2025 media strategy, developed in partnership with dentsu X, is designed to inspire and connect with families, young professionals, and business travelers looking to maximize every trip. Anchored in a video-first approach across connected TV, online video and social, the campaign amplifies awareness of Choice's portfolio of brands while diversifying placements to engage unique audiences through podcasts, trending content, as well as Key's own social media channels. Leveraging advanced targeting and delivery technologies, the plan personalizes messaging for new and existing guests and captures in-market travelers through expanded partnerships with leading platforms like Hulu, Disney, Peacock, and Amazon – helping Choice Hotels stay top of mind wherever and however travelers plan their journeys.
To see the ad campaign, click here and here. To use the "Time Off Tooolbox" and craft a customized out-of-office message by Keegan-Michael Key worthy of a maximized vacation, click here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-launches-national-marketing-campaign-to-inspire-people-to-maximize-their-vacations-and-check-into-more-302349812.html
SOURCE Choice Hotels International, Inc.
FAQ
What are the new features of Choice Hotels' Choice Privileges rewards program in 2025?
How many hotels does Choice Hotels (CHH) currently operate?
How many members does Choice Hotels' Choice Privileges program have?
Which hotel brands are featured in Choice Hotels' 2025 'Check Into More' campaign?
What platforms will Choice Hotels' 2025 marketing campaign appear on?
