Shaping the Future of Hospitality Technology, Choice Hotels Kicks Off MasteryX, its 10th Annual Tech Innovation Summit
Choice Hotels International (NYSE: CHH) launches its 10th annual tech summit 'MasteryX' in Scottsdale, bringing together 650 associates to explore cutting-edge technologies and solve industry challenges. The summit focuses on leveraging AI, quantum computing, and other technologies to enhance business intelligence, cybersecurity, and property operations.
A notable success from last year's summit includes an automation project that reduced special rates processing time from 2.5 weeks to instant processing, generating over $31 million in sales across 450,000 room nights. The company showcases its innovation timeline, including pioneering achievements such as launching the first hotel website with real-time rates (1995), developing the first cloud-based property management system (2003), and becoming the first major hotel company to fully migrate to AWS Cloud (2024).
Choice Hotels International (NYSE: CHH) lancia il suo decimo summit annuale sulla tecnologia 'MasteryX' a Scottsdale, riunendo 650 associati per esplorare tecnologie all'avanguardia e risolvere le sfide del settore. Il summit si concentra sull'utilizzo di IA, computer quantistici e altre tecnologie per migliorare l'intelligenza aziendale, la cybersecurity e le operazioni immobiliari.
Un successo notevole del summit dell'anno scorso include un progetto di automazione che ha ridotto il tempo di elaborazione delle tariffe speciali da 2,5 settimane a elaborazione istantanea, generando oltre 31 milioni di dollari in vendite su 450.000 notti in camera. L'azienda presenta la sua cronologia di innovazione, compresi traguardi pionieristici come il lancio del primo sito web di hotel con tariffe in tempo reale (1995), lo sviluppo del primo sistema di gestione immobiliare basato su cloud (2003) e diventando la prima grande catena alberghiera a migrare completamente su AWS Cloud (2024).
Choice Hotels International (NYSE: CHH) lanza su décimo cumbre anual de tecnología 'MasteryX' en Scottsdale, reuniendo a 650 asociados para explorar tecnologías de vanguardia y resolver los desafíos de la industria. La cumbre se centra en aprovechar IA, computación cuántica y otras tecnologías para mejorar la inteligencia empresarial, la ciberseguridad y las operaciones de propiedades.
Un éxito notable de la cumbre del año pasado incluye un proyecto de automatización que redujo el tiempo de procesamiento de tarifas especiales de 2.5 semanas a procesamiento instantáneo, generando más de 31 millones de dólares en ventas a través de 450,000 noches de habitación. La empresa presenta su línea de tiempo de innovación, incluidos logros pioneros como el lanzamiento del primer sitio web de hotel con tarifas en tiempo real (1995), el desarrollo del primer sistema de gestión de propiedades basado en la nube (2003) y convirtiéndose en la primera gran cadena hotelera en migrar completamente a AWS Cloud (2024).
Choice Hotels International (NYSE: CHH)가 스코츠데일에서 제10회 연례 기술 정상 회담 'MasteryX'를 개최하여 650명의 직원이 최첨단 기술을 탐구하고 산업의 도전을 해결합니다. 이번 정상 회담은 AI, 양자 컴퓨팅 및 기타 기술을 활용하여 비즈니스 인텔리전스, 사이버 보안 및 자산 운영을 향상시키는 데 중점을 둡니다.
지난해 정상 회담의 주목할 만한 성공 사례로는 특별 요금 처리 시간을 2.5주에서 즉시 처리로 단축시킨 자동화 프로젝트가 있으며, 450,000개 객실 밤을 통해 3,100만 달러 이상의 매출을 창출했습니다. 이 회사는 실시간 요금으로 첫 번째 호텔 웹사이트를 출시한 것(1995), 첫 번째 클라우드 기반 자산 관리 시스템을 개발한 것(2003), 그리고 AWS 클라우드로 완전히 마이그레이션한 최초의 대형 호텔 체인이 된 것(2024)과 같은 혁신 이정표를 소개합니다.
Choice Hotels International (NYSE: CHH) lance son 10ème sommet technologique annuel 'MasteryX' à Scottsdale, réunissant 650 associés pour explorer des technologies de pointe et résoudre les défis de l'industrie. Le sommet se concentre sur l'utilisation de IA, de l'informatique quantique et d'autres technologies pour améliorer l'intelligence d'affaires, la cybersécurité et les opérations immobilières.
Un succès notable du sommet de l'année dernière comprend un projet d'automatisation qui a réduit le temps de traitement des tarifs spéciaux de 2,5 semaines à un traitement instantané, générant plus de 31 millions de dollars de ventes à travers 450 000 nuits de chambre. L'entreprise présente sa chronologie d'innovation, y compris des réalisations pionnières telles que le lancement du premier site web d'hôtel avec des tarifs en temps réel (1995), le développement du premier système de gestion immobilière basé sur le cloud (2003) et devenant la première grande chaîne hôtelière à migrer entièrement vers AWS Cloud (2024).
Choice Hotels International (NYSE: CHH) startet seinen 10. jährlichen Technologiegipfel 'MasteryX' in Scottsdale und bringt 650 Mitarbeiter zusammen, um modernste Technologien zu erkunden und Herausforderungen in der Branche zu lösen. Der Gipfel konzentriert sich darauf, KI, Quantencomputing und andere Technologien zu nutzen, um die Geschäftsinformationen, Cybersicherheit und Immobilienoperationen zu verbessern.
Ein bemerkenswerter Erfolg des Gipfels im letzten Jahr umfasst ein Automatisierungsprojekt, das die Bearbeitungszeit für Sondertarife von 2,5 Wochen auf sofortige Bearbeitung verkürzt hat, was über 31 Millionen Dollar Umsatz aus 450.000 Übernachtungen generiert hat. Das Unternehmen präsentiert seine Innovationszeitachse, einschließlich bahnbrechender Errungenschaften wie die Einführung der ersten Hotel-Website mit Echtzeitpreisen (1995), die Entwicklung des ersten cloudbasierten Property-Management-Systems (2003) und die erste große Hotelkette, die vollständig auf AWS Cloud migriert ist (2024).
- Successfully automated rate creation system generating $31 million in sales
- Complete migration to AWS Cloud infrastructure, enhancing operational efficiency
- Continuous technological innovation driving competitive advantage
- Large scale deployment of automation tools across 600+ hotels
- None.
Choice Hotels Continuously Innovates to Build Proprietary Tech Tools that Help Find Efficiencies and Drive Revenue for Hotel Owners and Enhance the Guest Experience through Generative AI and More
"MasteryX is more than just a conference — it's a launchpad for the future of hospitality technology," said Brian Kirkland, Chief Information Officer, Choice Hotels International. "By upskilling our engineers in AI and emerging tech, we're ensuring that Choice Hotels remains a leader in innovation, continuously delivering smarter, more efficient solutions for our franchisees and guests. Mastery is part of our innovation culture, enabling us to provide reliable, cutting-edge tools designed to help owners generate strong returns on their investments and help them run their businesses with the ease, control and flexibility they seek."
At MasteryX, interactive challenges such as "Capture the Flag" (with a data-hacking twist) and AWS DeepRacer, a machine-learning-powered racing competition, will test participants' problem-solving and AI capabilities. During the summit's Hack-a-Thon competitions, engineers will develop and present new software products designed to enhance company and hotel operations and guest experiences. Winning teams will earn cash prizes, with top innovations considered for company-wide deployment.
A winning project from last year's Mastery helped drive occupancy by automating the manual process of creating special rates and promotions for repeat hotel guests and packages for local businesses. This reduced time from 2.5 weeks to instant processing, driving more revenue for hotels and providing faster service to guests. Over 600 hotels have leveraged the program and nearly 6,000 rate packages have been created, resulting in almost 450,000 room nights booked totaling over
History of Innovation
"Choice Hotels has a decades-long legacy of innovation, from introducing the first hotel website with real time rates and availability, deploying the first hotel app for iPhone, to building the first mobile-friendly rate management tool for operators, and being the first hotel company to migrate our platforms fully into the cloud," said Anna Scozzafava, chief strategy officer and senior vice president of technology, Choice Hotels International. "Mastery is one of the ways we keep the spirit of innovation alive, so we can continue leveraging technology that can enhance our competitive edge in the market by providing tools designed to make running a hotel easier so that owners can focus on providing a great experience for guests."
Choice Hotels has built and introduced industry-first owner-facing technologies, including:
- In 1995, Choice launched the first hotel website with real-time rate and availability information.
- In 2003, Choice launched the first cloud-based property management system (PMS), choiceADVANTAGE.
- In 2009, Choice released the first hotel app for iOS.
- In 2014, Choice became the first hotel company to offer instant booking on TripAdvisor. That same year, Choice was the only hotel company listed on Forbes' Top 100 Most Innovative Growth Companies.
- In 2016, Choice became the first hotel company to offer immediate in-app gift card downloads.
- In 2018, Choice launched choiceEDGE, the industry's first cloud-based central reservation system (CRS).
- In 2019, Choice became the first hotel company to commit to being
100% on AWS (Amazon Web Services) Cloud. - In 2021, Choice launched ChoiceMAX, an award-winning AI mobile-first revenue management solution.
- In 2024, Choice announced the closure of its last data center, making it the first major hotel company to migrate its entire system infrastructure to AWS.
In addition to fueling innovation, MasteryX includes a two-hour service event where attendees will assemble care kits and tie-dye items for patients at Phoenix Children's Hospital.
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.
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