Clarion Pointe Pipeline Soars with 70th Hotel Opening
Choice Hotels International (NYSE: CHH) has reached a significant milestone with the opening of its 70th Clarion Pointe hotel in Milwaukee, Wisconsin. The midscale brand, launched in 2018, continues to expand with 43 additional hotels in the pipeline and 27 planned openings this year in locations including Galveston, Texas, and Gettysburg, Pennsylvania.
The brand's success is attributed to its flexible, low-cost conversion approach and focus on delivering elevated essentials for value-conscious travelers. Clarion Pointe hotels feature modern design, curated food and beverage offerings, fitness essentials, and on-demand TV casting. The brand participates in the Choice Privileges rewards program with over 68 million members.
Choice Hotels supports franchise owners with advanced technological tools including the choiceEDGE reservation platform and choiceADVANTAGE property management system. The company has also partnered with Bridge to provide hotel owners access to affordable financing solutions.
Choice Hotels International (NYSE: CHH) ha raggiunto un traguardo significativo con l'apertura del suo 70° hotel Clarion Pointe a Milwaukee, Wisconsin. Il marchio midscale, lanciato nel 2018, continua a espandersi con 43 hotel aggiuntivi in fase di sviluppo e 27 aperture previste quest'anno in località come Galveston, Texas, e Gettysburg, Pennsylvania.
Il successo del marchio è attribuito al suo approccio flessibile e a basso costo per le conversioni e alla sua attenzione nel fornire essenziali di alta qualità per i viaggiatori attenti al valore. Gli hotel Clarion Pointe presentano un design moderno, offerte di cibo e bevande curate, attrezzature per il fitness e la possibilità di trasmettere TV on-demand. Il marchio partecipa al programma di premi Choice Privileges con oltre 68 milioni di membri.
Choice Hotels supporta i proprietari di franchising con strumenti tecnologici avanzati, tra cui la piattaforma di prenotazione choiceEDGE e il sistema di gestione delle proprietà choiceADVANTAGE. L'azienda ha anche collaborato con Bridge per fornire ai proprietari di hotel accesso a soluzioni di finanziamento convenienti.
Choice Hotels International (NYSE: CHH) ha alcanzado un hito significativo con la apertura de su 70° hotel Clarion Pointe en Milwaukee, Wisconsin. La marca de gama media, lanzada en 2018, sigue expandiéndose con 43 hoteles adicionales en proceso y 27 aperturas planeadas este año en ubicaciones que incluyen Galveston, Texas, y Gettysburg, Pennsylvania.
El éxito de la marca se atribuye a su enfoque flexible y de bajo costo para las conversiones y a su enfoque en ofrecer elementos esenciales elevados para los viajeros conscientes del valor. Los hoteles Clarion Pointe cuentan con un diseño moderno, ofertas de alimentos y bebidas seleccionadas, elementos esenciales de fitness y transmisión de TV a pedido. La marca participa en el programa de recompensas Choice Privileges con más de 68 millones de miembros.
Choice Hotels apoya a los propietarios de franquicias con herramientas tecnológicas avanzadas, incluida la plataforma de reservas choiceEDGE y el sistema de gestión de propiedades choiceADVANTAGE. La empresa también se ha asociado con Bridge para proporcionar a los propietarios de hoteles acceso a soluciones de financiamiento asequibles.
Choice Hotels International (NYSE: CHH)는 위스콘신주 밀워키에 70번째 Clarion Pointe 호텔을 개장하며 중요한 이정표를 세웠습니다. 2018년에 출시된 중급 브랜드는 추가로 43개의 호텔이 진행 중이며, 올해에는 텍사스주 갈베스턴과 펜실베이니아주 게티스버그를 포함한 장소에서 27개의 개장을 계획하고 있습니다.
브랜드의 성공은 유연하고 저렴한 전환 접근 방식과 가치를 중시하는 여행객에게 높은 품질의 필수 요소를 제공하는 데 중점을 둔 덕분입니다. Clarion Pointe 호텔은 현대적인 디자인, 엄선된 음식 및 음료 제공, 피트니스 필수품, 주문형 TV 캐스팅 기능을 갖추고 있습니다. 이 브랜드는 6천800만 명 이상의 회원을 보유한 Choice Privileges 보상 프로그램에 참여하고 있습니다.
Choice Hotels는 choiceEDGE 예약 플랫폼과 choiceADVANTAGE 자산 관리 시스템을 포함한 고급 기술 도구로 프랜차이즈 소유자를 지원합니다. 또한, 호텔 소유자에게 저렴한 금융 솔루션에 접근할 수 있도록 Bridge와 협력했습니다.
Choice Hotels International (NYSE: CHH) a atteint une étape importante avec l'ouverture de son 70ème hôtel Clarion Pointe à Milwaukee, Wisconsin. La marque de milieu de gamme, lancée en 2018, continue de s'étendre avec 43 hôtels supplémentaires en projet et 27 ouvertures prévues cette année dans des lieux tels que Galveston, Texas, et Gettysburg, Pennsylvanie.
Le succès de la marque est attribué à son approche flexible et à faible coût en matière de conversion et à son engagement à offrir des essentiels de qualité pour les voyageurs soucieux de leur budget. Les hôtels Clarion Pointe présentent un design moderne, des offres de nourriture et de boissons soigneusement sélectionnées, des équipements de fitness et la possibilité de diffuser la télévision à la demande. La marque participe au programme de récompenses Choice Privileges, qui compte plus de 68 millions de membres.
Choice Hotels soutient les propriétaires de franchises avec des outils technologiques avancés, y compris la plateforme de réservation choiceEDGE et le système de gestion de propriété choiceADVANTAGE. L'entreprise a également collaboré avec Bridge pour offrir aux propriétaires d'hôtels un accès à des solutions de financement abordables.
Choice Hotels International (NYSE: CHH) hat einen bedeutenden Meilenstein mit der Eröffnung seines 70. Clarion Pointe Hotels in Milwaukee, Wisconsin, erreicht. Die Midscale-Marke, die 2018 eingeführt wurde, expandiert weiter mit 43 zusätzlichen Hotels in der Planung und 27 geplanten Eröffnungen in diesem Jahr an Standorten wie Galveston, Texas, und Gettysburg, Pennsylvania.
Der Erfolg der Marke wird ihrem flexiblen, kostengünstigen Umwandlungsansatz und dem Fokus auf die Bereitstellung von hochwertigen Essentials für preisbewusste Reisende zugeschrieben. Clarion Pointe Hotels bieten modernes Design, ausgewählte Speisen- und Getränkeangebote, Fitness-Essentials und eine TV-Streaming-Funktion auf Abruf. Die Marke nimmt am Choice Privileges Belohnungsprogramm mit über 68 Millionen Mitgliedern teil.
Choice Hotels unterstützt Franchise-Nehmer mit fortschrittlichen technologischen Werkzeugen, einschließlich der choiceEDGE Buchungsplattform und des choiceADVANTAGE Property Management Systems. Das Unternehmen hat sich auch mit Bridge zusammengetan, um Hotelbesitzern den Zugang zu erschwinglichen Finanzierungslösungen zu ermöglichen.
- Reached milestone of 70 hotels opened
- Strong pipeline with 43 additional hotels planned
- 27 new locations expected to open this year
- Low-cost conversion model attracting new owners
- Access to 68 million Choice Privileges rewards members
- None.
Insights
The milestone of 70 Clarion Pointe hotels with 43 more in the pipeline demonstrates impressive traction for a brand launched just six years ago. This accelerated growth validates Choice's strategy of targeting the sweet spot in midscale lodging where travelers want elevated essentials without premium prices. The low-cost conversion approach is particularly shrewd in the current market, allowing owners to reposition existing properties rather than undertaking costly new construction.
The projected opening of 27 additional properties in 2025 indicates strong franchise adoption and pipeline conversion. Choice has strategically leveraged the established Clarion brand recognition while creating a distinct product tier that addresses evolving consumer preferences. The midscale segment continues to show resilience as value-conscious travelers seek quality experiences without unnecessary amenities.
While Clarion Pointe currently represents less than
Clarion Pointe's expansion exemplifies Choice Hotels' asset-light franchise growth model, generating recurring revenue streams while minimizing capital requirements. The conversion-focused approach carries several financial advantages in the current market: shorter time to revenue generation, reduced development costs for franchisees, and lower execution risk compared to ground-up construction.
The technological infrastructure mentioned, including the choiceEDGE reservation platform and choiceADVANTAGE property management system, represents Choice's investment in franchisee success tools that optimize revenue management. These systems likely enhance owner ROI while strengthening Choice's value proposition against competing franchise opportunities.
The strategic partnership with Bridge to facilitate financing access addresses a critical barrier in hotel development, potentially accelerating conversion rates. Integration with the 68 million member Choice Privileges program provides immediate distribution advantages for new franchise owners.
From an investment perspective, while meaningful for brand diversification, Clarion Pointe's current scale (70 hotels within a 7,500+ property system) suggests its direct financial impact remains modest relative to Choice's overall performance. However, the brand's continued expansion strengthens the company's competitive position in the resilient midscale segment, contributing incrementally to franchise fee growth.
With 43 hotels in the pipeline, Clarion Pointe continues to attract owners with a flexible, low-cost conversion approach
"The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment," said Cathy Hartman, Vice President, Brand Strategy, Choice Hotels. "With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking."
Clarion Pointe was launched in 2018 to meet economically savvy customers' growing preference for select-service hotels that deliver sleek and elevated essentials where they matter most. Informed by Choice's singular leadership in the midscale segment, Clarion Pointe was developed as an extension of Clarion, one of its longest established brands, allowing owners to benefit from strong brand awareness as well as Choice's renowned franchise success system.
Clarion Pointe hotels provide modern design touches, curated food and beverage offerings—including premium coffee and tea, nutrient-focused breakfast items, and a marketplace with elevated beverages and small bites—along with modern fitness essentials and on-demand TV casting. Clarion Pointe participates in the Choice Privileges rewards program boasting more than 68 million members. Travelers can Travelers also sign up for the Choice Privileges® Mastercard®, which offers 40,000 bonus Choice Privileges points when they spend
Choice Hotels, with an industry-leading retention rate, is committed to franchise owners' success, equipping them with advanced technological tools that simplify their operations and drive optimal returns on their investments. These include the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system, which help owners effectively manage room rates, distribution channels, and inventory.
The company has also helped make it easier for prospective owners to finance their hotel investment. It recently partnered with the innovative digital platform Bridge to help provide new and existing Choice hotel owners with access to affordable financing solutions.
For more information about Clarion Pointe, visit: https://www.choicehotelsdevelopment.com/our-brands/midscale/clarion-pointe
Clarion Pointe®: Stay on Pointe
The Clarion Pointe brand provides savvy, sensible travelers with affordable accommodations and elevated essentials for a sharper stay. Clarion Pointe features contemporary design touches, comfortable rooms with signature murals, fitness centers with modern cardio and strength-training equipment, and a marketplace with craft beer, select wine and small bites. We also offer free Wi-Fi and a complimentary "better-for-you" breakfast with premium coffee. For more information, visit www.choicehotels.com/clarion-pointe.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Forward-looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development, hotel openings and performance. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600,
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SOURCE Choice Hotels International, Inc.
FAQ
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