Choice Hotels International Introduces Sharpened Brand Identities and Refreshed Brand Prototypes for Comfort and Country Inn & Suites by Radisson
Choice Hotels International (NYSE: CHH) has unveiled new value-engineered prototypes for Comfort and Country Inn & Suites by Radisson, aiming to enhance owner profitability and brand distinction. The updates promise a 10-15% reduction in construction costs while adding revenue-generating spaces.
The Comfort prototype adds three keys within existing footprint, reduces FF&E package SKUs by 30%, and optimizes costs by 16%. The brand, with over 2,100 locations and 122 in pipeline, features an open lobby design and enhanced breakfast areas.
The Country Inn & Suites prototype gains 18 keys while reducing minimum land footprint. The brand has shown strong performance with a 19-point increase in RevPAR Index and 20% rise in direct online contribution.
Both brands benefit from Choice Hotels' franchisee support system, including ChoiceMAX revenue management solution and ChoiceConnect portal. The Choice Privileges rewards program serves over 69 million members across 7,100 hotels in 46 countries.
Choice Hotels International (NYSE: CHH) ha presentato nuovi prototipi progettati per ottimizzare i costi per Comfort e Country Inn & Suites by Radisson, con l'obiettivo di aumentare la redditività per i proprietari e la distinzione del marchio. Gli aggiornamenti promettono una riduzione dei costi di costruzione del 10-15% aggiungendo spazi in grado di generare entrate.
Il prototipo Comfort aggiunge tre chiavi all'interno della superficie esistente, riduce il numero di SKU del pacchetto FF&E del 30% e ottimizza i costi del 16%. Il marchio, con oltre 2.100 sedi e 122 in fase di sviluppo, presenta un design di lobby aperta e aree per la colazione migliorate.
Il prototipo Country Inn & Suites guadagna 18 chiavi riducendo al contempo la superficie minima richiesta. Il marchio ha mostrato ottime performance con un aumento di 19 punti nell'indice RevPAR e un incremento del 20% nel contributo diretto online.
Entrambi i marchi beneficiano del sistema di supporto ai franchisee di Choice Hotels, che include la soluzione di gestione delle entrate ChoiceMAX e il portale ChoiceConnect. Il programma di premi Choice Privileges serve oltre 69 milioni di membri in 7.100 hotel in 46 paesi.
Choice Hotels International (NYSE: CHH) ha presentado nuevos prototipos diseñados para optimizar costos para Comfort y Country Inn & Suites by Radisson, con el objetivo de aumentar la rentabilidad de los propietarios y la distinción de la marca. Las actualizaciones prometen una reducción del 10-15% en los costos de construcción, añadiendo espacios que generan ingresos.
El prototipo Comfort añade tres llaves dentro de la huella existente, reduce el número de SKU del paquete FF&E en un 30% y optimiza los costos en un 16%. La marca, con más de 2,100 ubicaciones y 122 en desarrollo, presenta un diseño de vestíbulo abierto y áreas de desayuno mejoradas.
El prototipo Country Inn & Suites gana 18 llaves mientras reduce la huella mínima de terreno. La marca ha mostrado un sólido rendimiento con un aumento de 19 puntos en el índice RevPAR y un incremento del 20% en la contribución directa en línea.
Ambas marcas se benefician del sistema de apoyo a franquiciados de Choice Hotels, que incluye la solución de gestión de ingresos ChoiceMAX y el portal ChoiceConnect. El programa de recompensas Choice Privileges atiende a más de 69 millones de miembros en 7,100 hoteles en 46 países.
Choice Hotels International (NYSE: CHH)는 Comfort 및 Country Inn & Suites by Radisson을 위한 새로운 비용 효율적인 프로토타입을 공개하여 소유자의 수익성과 브랜드 차별화를 향상시키고자 합니다. 이 업데이트는 10-15%의 건설 비용 절감을 약속하며 수익을 창출하는 공간을 추가합니다.
Comfort 프로토타입은 기존 면적 내에서 3개의 키를 추가하고, FF&E 패키지 SKU를 30% 줄이며, 비용을 16% 최적화합니다. 2,100개 이상의 위치와 122개의 파이프라인을 가진 이 브랜드는 개방형 로비 디자인과 향상된 조식 공간을 특징으로 합니다.
Country Inn & Suites 프로토타입은 최소 토지 면적을 줄이면서 18개의 키를 추가합니다. 이 브랜드는 RevPAR 지수에서 19포인트 증가와 20%의 온라인 직접 기여 증가로 강력한 성과를 보여주었습니다.
두 브랜드 모두 Choice Hotels의 프랜차이즈 지원 시스템의 혜택을 받으며, 여기에는 ChoiceMAX 수익 관리 솔루션과 ChoiceConnect 포털이 포함됩니다. Choice Privileges 보상 프로그램은 46개국의 7,100개 호텔에서 6,900만 명 이상의 회원을 제공합니다.
Choice Hotels International (NYSE: CHH) a dévoilé de nouveaux prototypes optimisés pour le rapport qualité-prix pour Comfort et Country Inn & Suites by Radisson, visant à améliorer la rentabilité des propriétaires et la distinction de la marque. Les mises à jour promettent une réduction des coûts de construction de 10 à 15 % tout en ajoutant des espaces générateurs de revenus.
Le prototype Comfort ajoute trois clés dans l'empreinte existante, réduit le nombre de SKU du paquet FF&E de 30 % et optimise les coûts de 16 %. La marque, avec plus de 2 100 emplacements et 122 en développement, présente un design de hall ouvert et des zones de petit-déjeuner améliorées.
Le prototype Country Inn & Suites gagne 18 clés tout en réduisant l'empreinte minimale de terrain. La marque a montré de solides performances avec une augmentation de 19 points de l'indice RevPAR et une hausse de 20 % de la contribution directe en ligne.
Les deux marques bénéficient du système de soutien aux franchisés de Choice Hotels, qui comprend la solution de gestion des revenus ChoiceMAX et le portail ChoiceConnect. Le programme de récompenses Choice Privileges compte plus de 69 millions de membres dans 7 100 hôtels dans 46 pays.
Choice Hotels International (NYSE: CHH) hat neue wertorientierte Prototypen für Comfort und Country Inn & Suites by Radisson vorgestellt, um die Rentabilität der Eigentümer und die Markenunterscheidung zu verbessern. Die Aktualisierungen versprechen eine Reduzierung der Baukosten um 10-15% und fügen Einnahme generierende Flächen hinzu.
Der Comfort-Prototyp fügt innerhalb der bestehenden Fläche drei Schlüssel hinzu, reduziert die Anzahl der FF&E-Paket-SKUs um 30% und optimiert die Kosten um 16%. Die Marke, die über 2.100 Standorte und 122 in der Pipeline verfügt, bietet ein offenes Lobby-Design und verbesserte Frühstücksbereiche.
Der Country Inn & Suites-Prototyp gewinnt 18 Schlüssel und reduziert gleichzeitig die Mindestfläche. Die Marke hat eine starke Leistung mit einem Anstieg von 19 Punkten im RevPAR-Index und einem Anstieg von 20% bei den direkten Online-Beiträgen gezeigt.
Beide Marken profitieren vom Franchise-Unterstützungssystem von Choice Hotels, das die ChoiceMAX-Einnahmenmanagementlösung und das ChoiceConnect-Portal umfasst. Das Choice Privileges-Belohnungsprogramm bedient über 69 Millionen Mitglieder in 7.100 Hotels in 46 Ländern.
- 10-15% reduction in construction costs for new prototypes
- Additional revenue-generating spaces: +3 keys for Comfort, +18 keys for Country Inn & Suites
- 16% cost optimization in Comfort's FF&E package
- 19-point increase in RevPAR Index for Country Inn & Suites
- 20% rise in direct online contribution for Country Inn & Suites
- None.
Insights
Choice Hotels International's introduction of value-engineered prototypes for its Comfort and Country Inn & Suites brands represents a strategic enhancement to its upper midscale portfolio with tangible economic benefits for franchisees. The new designs achieve a
The operational efficiencies are particularly noteworthy. The
Performance metrics for Country Inn & Suites demonstrate the effectiveness of Choice's brand strategies, with a 19-point increase in RevPAR Index and
The dual focus on enhancing revenue opportunities while simultaneously reducing development and operational costs represents a sophisticated approach to brand management that should drive franchise growth and system-wide performance. While the financial impact will materialize gradually as new properties are developed and existing ones potentially adopt elements of the refreshed designs, these changes position Choice Hotels favorably for long-term growth in franchise royalty revenues.
With an eye toward distinction and owner profitability, these enhancements, are designed to help increase revenue, optimize costs, and fortify Choice's industry-leading upper midscale brands
"Choice Hotels is committed to growing and strengthening both Comfort and Country Inn & Suites by Radisson by ensuring we are providing incredible value and return for both owners and guests," said Judd Wadholm, Senior Vice President and General Manager of Choice Hotels' Core Brands, which include upper midscale, midscale and economy brands. "With an average 90 percent brand recognition for both brands, deep expertise in the upper midscale segment, and newly refined brand identities—combined with the power of Choice Hotels' franchisee support system—we're creating an environment to help drive hotel performance."
To shape these updates, Choice Hotels sought extensive owner feedback, conducted an in-depth study of what customers care about most in a hotel experience and leveraged its extensive knowledge of the upper midscale guest, identifying unmet opportunities within the competitive landscape. What emerged were refreshed brand positionings and prototypes designed to provide guests with the value they are looking for at an operating cost favorable for owners looking to expand or get into this category.
Comfort: Where the joy happens
One of the most well-known hotel brands in the
In the updated prototype, the hotel lobby, breakfast and flex room areas have been adapted to incorporate a more intuitive design that features refined furniture finishes, and a cheerful, energizing space for guests to work, play and enjoy breakfast. Bright and elevated colors feature in the guest rooms and public spaces, putting guests in a positive frame of mind.
Key prototype details:
- Increased revenue-generating spaces: The prototype adds three keys within the existing property footprint.
- Shortened timeframe to open a hotel: An estimated 30 percent reduction in the number of stock-keeping units (SKU) in the FF&E package makes it easier and quicker to order and ship materials, and thus faster to open new or conversion hotels.
- Optimization of successful Rise & Shine prototype at enhanced value: The new prototype enhances the Rise & Shine prototype, which was introduced in 2023 with fresh and contemporary design that resonates with guests of all ages. Adopted in more than 140 properties, including in
Nashville ,Huntsville , and Fort Myers, the protypes increased guest satisfaction scores compared to previous designs. The updates to the Rise & Shine FF&E design package result in an ability to provide a cost optimization of 16 percent on average, achieved through smart, innovative design, detailing, and partnerships.
Country Inn & Suites: Generosity you can feel
The enhanced brand identity for Country Inn & Suites by Radisson draws from a philosophy of generous hospitality, appealing to sophisticated guests who deeply value a comfortable, relaxed environment with a residential ambience so they can feel at home in their travels. From the moment they walk through the doors, guests are received with a friendly welcome as the staff greet them with a warm smile and a signature freshly baked chocolate chip cookie. The public space invites the guest into a well scaled single-story connected lobby and dining space, which draws guests to relax, meet, and enjoy the lobby and hearth. Guests are drawn in to unwind in a cozy chair by the fireplace or to enjoy a free homestyle breakfast or a curated snack in a modern country kitchenette and dining area.
Key prototype details:
- Increased revenue-generating spaces: Through an optimization of the public space and back of house layouts, the prototype gained 18 keys while reducing the minimum land footprint required to develop.
- Reduced FF&E implementation costs: The design evolution maintains the rich legacy of Country Inn & Suites, while offering solutions that build upon the experiences that Country guests expect and love – at lower implementation costs for owners.
- Live display to franchisee: Choice Hotels will showcase Country Inn & Suites' public space design evolution, finish selections, and approach to implementing the design solution to franchisees at its annual convention, held in April in
Las Vegas, Nevada .
"Comfort and Country Inn & Suites by Radisson share an inimitable legacy of hospitality and value done right and these updates position each brand for even greater success in today's evolving business landscape," said Jenny Aboudou, Head of Upper Midscale at Choice Hotels International. "Choice Hotels has given its brands an edge because we prioritize the voices of our franchisees and are obsessed with studying the dynamic preferences of today's travelers. These insights have been crucial in shaping our next steps for our upper midscale brands so they can remain the ones customer favor and return to for many years to come."
Strong Performance
Choice Hotels has maintained a strong track record of success for its brands, including Country Inn & Suites, which it gained through the acquisition of Radisson Hotels Americas in 2022. This year, the company announced that Country Inn & Suites achieved a 19-point increase in RevPAR Index, a
Owners also benefit from Choice Hotels' franchisee success system which focuses on helping drive revenue, lowering costs and providing state-of-the-art tools designed to streamline owners' hotel operations and help maximize their financial gains. These tools include the award-winning ChoiceMAX, an advanced, mobile-first revenue management solution that adapts hotel rates to changes in the market using real-time data, and ChoiceConnect, a mobile-friendly portal that allows franchisees to seamlessly manage their properties remotely.
Owners also gain from Choice's popular direct channels, ChoiceHotels.com and the Choice Hotels mobile app, which have achieved a year-over-year increase in booking conversion rates following a relaunch of the website and the app customer experience.
Country Inn & Suites and Comfort also participate in Choice Privileges, the award-winning rewards program that enables more than 69 million members to access over 7,100 hotels in 46 countries and territories.
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About Comfort®
The Comfort brand has been trusted by travelers and hotel owners for over 40 years. With more than 2,100 hotels open worldwide, Comfort Inn®, Comfort Inn & Suites®, and Comfort Suites® properties offer guests a sense of belonging so they can unlock the joy of travel. The largest
About Country Inn & Suites®
Country Inn & Suites by Radisson is a leading upper midscale brand designed to give guests an experience of generous hospitality through inviting service and products. Franchised or owned and managed in the
Forward-looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development, hotel openings and performance. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting Street, Suite 600,
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SOURCE Choice Hotels International, Inc.
FAQ
What cost savings do the new CHH hotel prototypes offer franchisees?
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What performance improvements has Country Inn & Suites by CHH shown recently?
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