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Overview
Choice Hotels International, Inc. (CHH) is a premier global lodging franchisor renowned for its extensive network and diverse portfolio of hotel brands. With a business model rooted in the franchising of hotels, CHH caters to a wide array of traveler needs through a mix of full-service upper upscale, midscale, extended stay, and economy options. In the dynamic world of hospitality, CHH stands out by offering modern amenities, distinctive design, and tailored guest experiences under each of its carefully curated brands.
Business Model and Revenue Streams
The company operates on a franchise-first model, deriving its revenue primarily from franchise fees and ongoing management services. This approach allows CHH to maintain a scalable and asset-light structure, while continuously expanding its global footprint. Its diverse revenue channels ensure stability and flexibility even as market dynamics evolve.
Brand Portfolio and Market Segments
CHH's portfolio encompasses a wide range of brands that address various market segments, from economy and midscale to extended stay and upscale segments. The Comfort® brand family, including Comfort Inn®, Comfort Inn & Suites®, and Comfort Suites®, is celebrated for its modern look, guest-centric amenities, and consistent service quality. In addition, newer lifestyle and select-service brands such as Ascend and Cambria enhance the company's footprint in the upper midscale space, while specialized extended stay brands address the growing demand for longer-term accommodations.
Operational Excellence and Technological Innovations
At the heart of CHH’s operational strategy is its commitment to technological advancement and innovative solutions. The company supports its franchisees through a suite of cutting-edge, cloud-based platforms, including the choiceEDGE guest reservation system and the choiceADVANTAGE property management system, which simplify operations, improve efficiency, and optimize revenue management. Modular conversion solutions such as Kitchen in a Box and Lobby in a Box empower hotel owners to rapidly transform properties to meet evolving market demands, ensuring operational agility and enhanced guest experiences.
Global Presence and Strategic Expansion
With a significant presence in domestic markets as well as an expanding international footprint, CHH demonstrates robust capabilities in adapting to varied market conditions and cultural contexts. Its network spans multiple continents, emphasizing local tastes while maintaining a consistent global standard of service. This dual focus on global reach and local relevance enables CHH to meet traveler expectations in diverse regions around the world.
Commitment to Franchise Partners
CHH’s success is deeply intertwined with its dedication to franchise partner support. The company offers comprehensive training programs through initiatives like Choice University, ensuring that franchisees can benefit from industry best practices and operational excellence. Continuous innovation and personalized support are key pillars that help franchise owners optimize performance and maximize returns on their investment.
Competitive Position and Industry Leadership
In a competitive hospitality landscape, CHH differentiates itself through a relentless focus on innovation, brand diversity, and customer-centric amenities. By constantly adapting to consumer trends and leveraging data-driven insights, the company sustains its competitive advantage. Its versatile business model, combined with an unwavering commitment to service quality, positions CHH as a trusted and authoritative name in the hospitality industry.
Innovative Solutions and Future-Proofing Operations
Recognizing the rapid evolution of consumer preferences, CHH continually introduces initiatives designed to enhance operational efficiency and guest satisfaction. Proprietary solutions such as kitchen and lobby modular packages enable swift conversions of transient properties into extended stay accommodations, meeting the increasing demand for flexible travel experiences. These innovations support long-term growth by allowing hoteliers to respond efficiently to industry trends and market shifts.
Conclusion
Choice Hotels International has built a resilient and adaptive business, balancing a rich legacy of hospitality with forward-thinking innovation. Its extensive brand portfolio, technological prowess, and commitment to franchise partner success ensure a sustained presence in the global lodging industry. As a trusted advisor to its franchisees and a respected name among travelers, CHH continues to deliver exceptional guest experiences while setting the standard for operational excellence and industry innovation.
Choice Hotels International (NYSE: CHH) reported significant development success across multiple segments in 2024. The company matched its previous record with 61 extended stay hotel openings, including its 500th extended stay property in October. Notable achievements include 25 WoodSpring Suites and 6 Everhome Suites openings.
In the upscale segment, Choice opened 27 new hotels, including 18 Ascend Hotel Collection properties (80% year-over-year increase), 7 Cambria Hotels, and 2 Radisson properties. The Radisson brand saw a 7.5% year-over-year RevPAR increase.
The company demonstrated strong performance in midscale with 41 Quality Inn openings and 26 Comfort brand properties. Country Inn & Suites showed impressive growth with a 19-point increase in RevPAR Index and 20% increase in direct online contribution.
Choice also achieved record-breaking results in its SOAR program, opening 20 properties and awarding 37 franchise agreements to support historically underrepresented groups in hotel ownership.
Choice Hotels International (NYSE: CHH) and Westgate Resorts have announced a strategic partnership making 21 Westgate properties available for booking on ChoiceHotels.com. The properties can now be reserved using Choice Privileges points, joining Choice's upscale portfolio alongside Radisson, Cambria, and Ascend Hotel Collection brands.
The partnership adds diverse destinations including Orlando's Westgate Lakes Resort & Spa with its Treasure Cove Water Park, Westgate River Ranch Resort & Rodeo in Florida, and the ski-in/ski-out Westgate Park City Resort & Spa in Utah. The collaboration expands Choice's luxury and upscale offerings to over 1,000 properties.
Additionally, Choice Privileges has enhanced its rewards program by tripling the booking window to 50 weeks and introducing Choice RewardSaver, allowing stays for as low as 6,000 points. The partnership gives access to over 68 million Choice Privileges members.
Choice Hotels International (NYSE: CHH), one of the world's largest lodging franchisors, has announced it will release its fourth quarter and full-year 2024 earnings results on February 20, 2025 at approximately 6:30 a.m. EST.
The company will host a conference call at 8:30 a.m. EST, featuring CEO Patrick Pacious and CFO Scott Oaksmith discussing the company's performance. Investors can join via telephone or watch the live webcast on the company's investor relations website.
As of September 30, 2024, Choice Hotels operates a diverse portfolio spanning 7,500 hotels with nearly 635,000 rooms across 45 countries. The company manages 22 brands ranging from upper upscale to economy properties, complemented by its Choice Privileges rewards program and co-brand credit card options.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign showcases the company's 22 hotel brands and highlights the Choice Privileges rewards program, which has 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing a 'Vacation Maximization-er' character. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights brands including Radisson, Cambria, Quality Inn, and Comfort, emphasizing their unique features and amenities. Choice Privileges has announced new features including RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks for point redemptions.
The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through connected TV, online video, and social media platforms including Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign highlights the company's 22 hotel brands and its Choice Privileges rewards program, which serves 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing the 'Vacation Maximization-er.' It was developed based on research showing 95% of U.S. travelers seek new and unique experiences. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights several brands including Radisson, Cambria, Quality Inn, and Comfort, while highlighting recent Choice Privileges program enhancements such as RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks. The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through partnerships with platforms like Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) has unveiled new visual identities for Radisson, Radisson Blu, and Radisson Individuals in the Americas, marking a significant step in reimagining these brands following their 2022 acquisition. The new logos will begin appearing at hotels in 2025, starting with the Radisson Hotel El Paso Airport and Radisson Blu Fargo.
The company announced several enhancements including elevated food and beverage concepts, Scandinavian-inspired designs for Radisson Blu properties, and new premium amenities. Choice is investing $15 million in renovating the Radisson Blu Mall of America and has completed renovations at the Radisson Salt Lake City Hotel.
The rebranding reflects each brand's unique positioning: Radisson as a 115-year-old pioneer in hospitality, Radisson Blu as a design-forward upper upscale brand, and Radisson Individuals as a collection of boutique and independent hotels. These changes aim to attract more upscale guests and optimize revenue for owners.
Choice Hotels International (NYSE: CHH) has been recognized as one of America's Most Responsible Companies in 2025 by Newsweek and Statista, based on performance across 30 key indicators and a consumer survey of over 26,000 U.S. residents.
The company's sustainability initiatives include the Room to Be Green Program, which focuses on five pillars: Energy, Water, Waste, Biodiversity, and Engagement across all Choice Hotels brands globally. The program mandates utility data reporting and resource conservation measures.
Notable achievements include winning the 2024 World Sustainable Travel & Hospitality Award for implementing CarbinX technology at the Radisson Blu Mall of America - the world's first small-scale carbon capture device in a hotel, reducing CO2 emissions by 6-8 tons annually and cutting natural gas usage by up to 20%. The company also received the PACT Freedom Award for its efforts in preventing human trafficking.
Choice Hotels International (NYSE: CHH) announced two new Everhome Suites openings in Fayetteville, N.C. and Cheyenne, Wyo., plus a groundbreaking in Clarksville, Tenn. The company currently has 7 Everhome Suites open, with over 20 under construction and nearly 30 expected to open by end of 2025. The pipeline includes over 65 properties.
The new properties, developed with Highside Companies, feature 114-115 rooms each and are strategically located near military bases and key economic centers. The Fayetteville location serves Fort Liberty, while the Cheyenne property is near Francis Warren Air Force Base. The Clarksville location, expected to open in spring 2026, will serve Fort Campbell and local manufacturing facilities.
Choice Hotels International (NYSE: CHH) has announced its board of directors has declared a quarterly cash dividend of $0.2875 per share on the company's common stock. The dividend will be payable on January 16, 2025, to shareholders of record on January 2, 2025.
Choice Hotels operates as one of the world's largest lodging franchisors, with over 7,500 hotels and nearly 635,000 rooms across 45 countries and territories. The company manages a diverse portfolio of 22 brands ranging from full-service upper upscale properties to midscale, extended stay and economy segments.
Choice Hotels International (NYSE: CHH) announced the 2024 recipients of its 'Your Community, Your Choice' grant program on Giving Tuesday. The program, now in its fifth year, has donated a total of $275,000 to local nonprofits through more than 70 hotels across the United States since 2019. This year's grants will support various causes including food security, veteran support, aid for abuse victims, youth education, and animal shelters. Fifteen nonprofit organizations were selected as recipients, each nominated by Choice hotels with connections to their local communities.