Choice Hotels International Introduces Reimagined Visual Identities for Radisson, Radisson Blu and Radisson Individuals in the Americas, One of Several Features to Come to Hotels this Year
Choice Hotels International (NYSE: CHH) has unveiled new visual identities for Radisson, Radisson Blu, and Radisson Individuals in the Americas, marking a significant step in reimagining these brands following their 2022 acquisition. The new logos will begin appearing at hotels in 2025, starting with the Radisson Hotel El Paso Airport and Radisson Blu Fargo.
The company announced several enhancements including elevated food and beverage concepts, Scandinavian-inspired designs for Radisson Blu properties, and new premium amenities. Choice is investing $15 million in renovating the Radisson Blu Mall of America and has completed renovations at the Radisson Salt Lake City Hotel.
The rebranding reflects each brand's unique positioning: Radisson as a 115-year-old pioneer in hospitality, Radisson Blu as a design-forward upper upscale brand, and Radisson Individuals as a collection of boutique and independent hotels. These changes aim to attract more upscale guests and optimize revenue for owners.
Choice Hotels International (NYSE: CHH) ha svelato nuove identità visive per Radisson, Radisson Blu e Radisson Individuals nelle Americhe, segnando un passo significativo nella reimmaginazione di questi marchi dopo l'acquisizione del 2022. I nuovi loghi inizieranno a comparire negli hotel nel 2025, partendo dal Radisson Hotel El Paso Airport e dal Radisson Blu Fargo.
L'azienda ha annunciato diversi miglioramenti tra cui concetti di ristorazione e bevande elevati, design ispirati alla Scandinavia per le proprietà Radisson Blu e nuovi servizi premium. Choice sta investendo 15 milioni di dollari nella ristrutturazione del Radisson Blu Mall of America e ha completato le ristrutturazioni al Radisson Salt Lake City Hotel.
Il rebranding riflette la posizione unica di ciascun marchio: Radisson come pioniere dell'ospitalità da 115 anni, Radisson Blu come un marchio upper upscale orientato al design, e Radisson Individuals come una collezione di hotel boutique e indipendenti. Questi cambiamenti mirano ad attrarre ospiti più sofisticati e ottimizzare i ricavi per i proprietari.
Choice Hotels International (NYSE: CHH) ha presentado nuevas identidades visuales para Radisson, Radisson Blu y Radisson Individuals en las Américas, marcando un paso significativo en la reimaginación de estas marcas tras su adquisición en 2022. Los nuevos logotipos comenzarán a aparecer en los hoteles en 2025, comenzando con el Radisson Hotel El Paso Airport y el Radisson Blu Fargo.
La empresa anunció varias mejoras, incluidas propuestas de alimentos y bebidas elevadas, diseños inspirados en Escandinavia para las propiedades Radisson Blu y nuevos servicios premium. Choice está invirtiendo 15 millones de dólares en la renovación del Radisson Blu Mall of America y ha completado las renovaciones en el Radisson Salt Lake City Hotel.
El rebranding refleja la posición única de cada marca: Radisson como pionero de la hospitalidad durante 115 años, Radisson Blu como una marca de lujo orientada al diseño, y Radisson Individuals como una colección de hoteles boutique e independientes. Estos cambios tienen como objetivo atraer a huéspedes más exclusivos y optimizar los ingresos para los propietarios.
Choice Hotels International (NYSE: CHH)는 아메리카 대륙의 Radisson, Radisson Blu, Radisson Individuals를 위한 새로운 시각적 정체성을 발표하며, 2022년 인수 이후 이 브랜드를 재구성하는 중요한 단계를 밟고 있습니다. 새로운 로고는 2025년부터 Radisson Hotel El Paso Airport와 Radisson Blu Fargo를 시작으로 호텔에 나타날 것입니다.
회사는 고급 음식 및 음료 컨셉, Radisson Blu 속성에 대한 스칸디나비아 영감을 받은 디자인, 새로운 프리미엄 편의시설 등 여러 가지 향상된 사항을 발표했습니다. Choice는 Radisson Blu Mall of America의 개보수에 1,500만 달러를 투자하고 Radisson Salt Lake City Hotel의 개보수를 완료했습니다.
리브랜딩은 각 브랜드의 독특한 포지셔닝을 반영합니다: Radisson은 115년 전통의 환대의 선구자이며, Radisson Blu는 디자인 중심의 고급 브랜드이고, Radisson Individuals는 부티크 및 독립 호텔의 컬렉션입니다. 이러한 변화는 더 고급스러운 손님을 유치하고 소유자들의 수익을 최적화하는 것을 목표로 합니다.
Choice Hotels International (NYSE: CHH) a dévoilé de nouvelles identités visuelles pour Radisson, Radisson Blu et Radisson Individuals en Amérique, marquant une étape importante dans la réimagination de ces marques à la suite de leur acquisition en 2022. Les nouveaux logos commenceront à apparaître dans les hôtels en 2025, en commençant par le Radisson Hotel El Paso Airport et le Radisson Blu Fargo.
L'entreprise a annoncé plusieurs améliorations, notamment des concepts de restauration et de boissons haut de gamme, des designs inspirés de la Scandinavie pour les propriétés Radisson Blu, et de nouveaux équipements premium. Choice investit 15 millions de dollars dans la rénovation du Radisson Blu Mall of America et a terminé les rénovations au Radisson Salt Lake City Hotel.
Le rebranding reflète le positionnement unique de chaque marque : Radisson en tant que pionnier de l'hospitalité depuis 115 ans, Radisson Blu en tant que marque haut de gamme axée sur le design, et Radisson Individuals en tant que collection d'hôtels boutique et indépendants. Ces changements visent à attirer des clients plus exclusifs et à optimiser les revenus pour les propriétaires.
Choice Hotels International (NYSE: CHH) hat neue visuelle Identitäten für Radisson, Radisson Blu und Radisson Individuals in den Amerikas vorgestellt und damit einen bedeutenden Schritt in der Neugestaltung dieser Marken nach der Übernahme im Jahr 2022 gemacht. Die neuen Logos werden ab 2025 in den Hotels erscheinen, beginnend mit dem Radisson Hotel El Paso Airport und dem Radisson Blu Fargo.
Das Unternehmen gab mehrere Verbesserungen bekannt, darunter hochwertige Lebensmittel- und Getränkekonzepte, skandinavisch inspirierte Designs für Radisson Blu-Einrichtungen und neue hochwertige Annehmlichkeiten. Choice investiert 15 Millionen Dollar in die Renovierung des Radisson Blu Mall of America und hat die Renovierung des Radisson Salt Lake City Hotels abgeschlossen.
Das Rebranding spiegelt die einzigartige Positionierung jeder Marke wider: Radisson als 115-jähriger Pionier im Gastgewerbe, Radisson Blu als designorientierte obere Upscale-Marke und Radisson Individuals als Sammlung von Boutique- und unabhängigen Hotels. Diese Änderungen zielen darauf ab, mehr anspruchsvolle Gäste anzuziehen und die Einnahmen der Eigentümer zu optimieren.
- $15 million investment in Radisson Blu Mall of America renovation
- Portfolio expansion into leisure destinations in Mexico and Panama
- Implementation of new premium amenities and enhanced F&B concepts
- Integration with Choice Privileges rewards program covering 7,000+ properties
- None.
Insights
This rebranding initiative for Radisson properties, while visually appealing, represents a routine marketing update rather than a material business development. The
The changes to visual identities and planned enhancements, including food and beverage concepts and premium amenities, are standard operational improvements that hotels typically undertake to maintain competitiveness. While these updates may help maintain brand relevance, they are unlikely to significantly impact Choice Hotels' financial performance or stock value in the near term.
The expansion into leisure destinations like Puebla and Playa Caracol indicates steady but expected growth rather than a transformative expansion. The focus on upscale positioning aligns with industry trends but doesn't represent a dramatic shift in business strategy.
New logos, which will start to appear at hotels this year, shepherd in a new phase of Radisson upscale brand advancements, including first on-property elements developed by Choice following its repositioning of the brands
The new logos shepherd in a new phase of advancements for these brands under Choice, and are among one of several experiential elements that the company will begin to implement at hotels in the
"Since our integration of the Radisson brands, we've sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest. This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property," said Indy Adenaw, Senior Vice President and General Manager, Upscale Brands, Choice Hotels International. "We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we're never ones to rest on our laurels. We're committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they're gaining a truly great value from their investment."
Later this year, Choice will unveil elevated and flexible food and beverage concepts at Radisson hotels, along with other enhancements to the guest experience. Starting with an upcoming hotel in
All these developments are rooted in the brands' shared philosophy of approachability and honoring their heritage of warm hospitality while also fearlessly challenging norms in the upscale segments.
RADISSON
Radisson is owning its space as a pioneer in hospitality. The 115-year-young brand was first established in
RADISSON BLU
Radisson Blu invites you to follow your curiosity and think in Blu. The first hotel, opened as the SAS Hotel in
RADISSON INDIVIDUALS
The new Radisson Individuals logo is intentionally subtle, accentuating the individual character of the boutique and independent hotels in this soft brand collection as it takes center stage. The logo harmonizes with Radisson Blu's, its companion in the upper upscale segment, to reflect an elevated hotel stay that sparks guests' sense of curiosity. With a simplified creative identity and mission to immerse guests in their destination, Radisson Individuals properties serve as an explorer's haven.
Radisson-branded properties will begin showcasing the new visual identities through property signage and other on-site materials this year, starting with the Radisson Hotel El Paso Airport in
In 2025, guests can visit a growing number of Radisson-branded properties in popular and up-and-coming leisure destinations. This includes the recently opened Radisson near the historic center of
Choice has also invested in strengthening Radisson-branded hotels in its portfolio. This year, it will begin a
Radisson, Radisson Blu and Radisson Individuals hotels participate in Choice Privileges, the award-winning rewards program that enables members to earn and redeem points for reward nights at more than 7,000 properties worldwide, including more than 1,000 upscale, upper upscale and luxury hotels. Sign up to start earning points.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Radisson®: A Century Young
With a history spanning over 115 years, Radisson exists to champion the enduring spirit of hospitality, innovating with purpose to meet the evolving needs of guests while holding fast to the timeless principles of care and warmth. Franchised or owned and managed in the
Radisson Blu®: Think in Black & White Blu
Born as the first design hotel over 65 years ago, Radisson Blu is embracing its Scandinavian roots as the brand redefines the hospitality experience. Franchised in the
Radisson Individuals®: Explorers Welcome
Radisson Individuals brings together independent and boutique hotels that spark our guests' innate curiosity for the untold stories our hotels and all their destinations have to offer. Franchised in the
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 45 countries and territories. Points can also be earned and/or redeemed with partners like Bluegreen Vacations, Penn Entertainment, and the iconic Treasure Island Hotel & Casino in
Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.
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SOURCE Choice Hotels International, Inc.
FAQ
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