/C O R R E C T I O N -- Choice Hotels International, Inc./
Choice Hotels International (NYSE: CHH) has launched a new global marketing campaign called 'Check Into More' featuring actor Keegan-Michael Key. The campaign highlights the company's 22 hotel brands and its Choice Privileges rewards program, which serves 68 million members globally.
The campaign includes six TV and digital spots running through 2025, with Key playing the 'Vacation Maximization-er.' It was developed based on research showing 95% of U.S. travelers seek new and unique experiences. Choice Hotels has also introduced the 'Time Off Tooolbox,' featuring customizable time-off request videos and out-of-office messages narrated by Key.
The campaign spotlights several brands including Radisson, Cambria, Quality Inn, and Comfort, while highlighting recent Choice Privileges program enhancements such as RewardSaver room rates starting at 6,000 points and extended booking windows from 14 to 50 weeks. The media strategy, developed with dentsu X, targets families, young professionals, and business travelers through partnerships with platforms like Hulu, Disney, Peacock, and Amazon.
Choice Hotels International (NYSE: CHH) ha lanciato una nuova campagna di marketing globale chiamata 'Check Into More' con l'attore Keegan-Michael Key. La campagna mette in evidenza i 22 marchi di hotel dell'azienda e il programma premi Choice Privileges, che serve 68 milioni di membri a livello globale.
La campagna comprende sei spot televisivi e digitali che continueranno fino al 2025, con Key che interpreta il ruolo di 'Vacation Maximization-er.' È stata sviluppata sulla base di ricerche che mostrano che il 95% dei viaggiatori statunitensi cerca esperienze nuove e uniche. Choice Hotels ha anche introdotto il 'Time Off Toolbox,' che presenta video personalizzabili per richieste di ferie e messaggi di assenza narrati da Key.
La campagna mette in evidenza diversi marchi tra cui Radisson, Cambria, Quality Inn e Comfort, sottolineando anche i recenti miglioramenti del programma Choice Privileges come le tariffe RewardSaver a partire da 6.000 punti e le finestre di prenotazione estese da 14 a 50 settimane. La strategia media, sviluppata con dentsu X, si rivolge a famiglie, giovani professionisti e viaggiatori d'affari attraverso partnership con piattaforme come Hulu, Disney, Peacock e Amazon.
Choice Hotels International (NYSE: CHH) ha lanzado una nueva campaña de marketing global llamada 'Check Into More' protagonizada por el actor Keegan-Michael Key. La campaña destaca las 22 marcas hoteleras de la empresa y su programa de recompensas Choice Privileges, que sirve a 68 millones de miembros en todo el mundo.
La campaña incluye seis anuncios en televisión y digitales que se emitirán hasta 2025, con Key interpretando al 'Vacation Maximization-er.' Se desarrolló a partir de investigaciones que muestran que el 95% de los viajeros de EE. UU. buscan experiencias nuevas y únicas. Choice Hotels también ha presentado el 'Time Off Toolbox,' que incluye videos personalizables para solicitudes de tiempo libre y mensajes de ausencia narrados por Key.
La campaña destaca varias marcas, incluyendo Radisson, Cambria, Quality Inn y Comfort, mientras resalta las recientes mejoras del programa Choice Privileges, como las tarifas RewardSaver que comienzan a partir de 6,000 puntos y ventanas de reserva ampliadas de 14 a 50 semanas. La estrategia de medios, desarrollada con dentsu X, está dirigida a familias, jóvenes profesionales y viajeros de negocios a través de asociaciones con plataformas como Hulu, Disney, Peacock y Amazon.
초이스 호텔 인터내셔널 (NYSE: CHH)는 배우 키건-마이클 키(Kegan-Michael Key)와 함께 'Check Into More'라는 새로운 글로벌 마케팅 캠페인을 시작했습니다. 이 캠페인은 회사의 22개 호텔 브랜드와 6천8백만 명의 회원을 보유한 Choice Privileges 리워드 프로그램을 강조합니다.
캠페인에는 2025년까지 방영될 여섯 개의 TV 및 디지털 광고가 포함되어 있으며, 키는 'Vacation Maximization-er' 역할을 맡습니다. 미국 여행자의 95%가 새로운 경험을 추구한다는 연구를 바탕으로 개발되었습니다. 초이스 호텔은 또한 키가 내레이션하는 맞춤형 휴가 요청 비디오와 부재 메시지를 담은 'Time Off Toolbox'를 선보였습니다.
캠페인은 래디슨, 캄브리아, 퀄리티 인, 컴포트를 포함한 여러 브랜드를 조명하고, 리워드세이버 객실 요금이 6,000 포인트부터 시작하고 예약 window가 14주에서 50주로 확대된 최근 Choice Privileges 프로그램의 개선 사항을 강조합니다. 미디어 전략은 dentsu X와 함께 개발되었으며, 가족, 젊은 전문가 및 비즈니스 여행자를 대상으로 Hulu, Disney, Peacock 및 Amazon과 같은 플랫폼과의 파트너십을 통해 진행됩니다.
Choice Hotels International (NYSE: CHH) a lancé une nouvelle campagne de marketing mondial intitulée 'Check Into More' avec l'acteur Keegan-Michael Key. La campagne met en avant les 22 marques d'hôtels de l'entreprise et son programme de récompenses Choice Privileges, qui compte 68 millions de membres dans le monde.
La campagne comprend six spots télévisés et numériques diffusés jusqu'en 2025, avec Key jouant le rôle de 'Vacation Maximization-er.' Elle a été développée sur la base de recherches montrant que 95 % des voyageurs américains recherchent des expériences nouvelles et uniques. Choice Hotels a également introduit le 'Time Off Toolbox,' qui propose des vidéos de demandes de congé personnalisables et des messages d'absence narrés par Key.
La campagne met en lumière plusieurs marques, y compris Radisson, Cambria, Quality Inn et Comfort, tout en mettant en avant les récentes améliorations du programme Choice Privileges, telles que les tarifs RewardSaver à partir de 6 000 points et les fenêtres de réservation étendues de 14 à 50 semaines. La stratégie médiatique, développée avec dentsu X, vise les familles, les jeunes professionnels et les voyageurs d'affaires à travers des partenariats avec des plateformes telles que Hulu, Disney, Peacock et Amazon.
Choice Hotels International (NYSE: CHH) hat eine neue globale Marketingkampagne mit dem Titel 'Check Into More' ins Leben gerufen, die den Schauspieler Keegan-Michael Key präsentiert. Die Kampagne hebt die 22 Hotelmarken des Unternehmens und das Choice Privileges-Bonusprogramm hervor, das 68 Millionen Mitglieder weltweit bedient.
Die Kampagne umfasst sechs TV- und Digitalspots, die bis 2025 ausgestrahlt werden, wobei Key die Rolle des 'Vacation Maximization-er' spielt. Sie wurde auf der Grundlage von Forschungen entwickelt, die zeigen, dass 95 % der US-Reisenden nach neuen und einzigartigen Erfahrungen suchen. Choice Hotels hat auch die 'Time Off Toolbox' eingeführt, die anpassbare Urlaubsanfragen und Abwesenheitsnachrichten enthält, die von Key erzählt werden.
In der Kampagne werden mehrere Marken hervorgehoben, darunter Radisson, Cambria, Quality Inn und Comfort, während die jüngsten Verbesserungen des Choice Privileges-Programms wie die RewardSaver-Zimmerpreise, die ab 6.000 Punkten beginnen, sowie der erweiterte Buchungszeitraum von 14 auf 50 Wochen hervorgehoben werden. Die Media-Strategie, die in Zusammenarbeit mit dentsu X entwickelt wurde, richtet sich an Familien, junge Berufstätige und Geschäftsreisende durch Partnerschaften mit Plattformen wie Hulu, Disney, Peacock und Amazon.
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In the news release, Choice Hotels International Launches National Marketing Campaign to Inspire People to Maximize their Vacations and "Check Into More", issued 14-Jan-2025 by Choice Hotels International, Inc. over PR Newswire, we are advised by the company that the link in the fourth paragraph (first sentence) that starts with "To further inspire guests to make the most of their travels…" and in the last section just before the boilerplate, in the sentence that starts with "To use the 'Time Off Tooolbox' and craft a customized out-of-office message by Keegan-Michael Key…" should both be linked to https://choicehotelstimeofftooolbox.com. The complete, corrected release follows:
Choice Hotels International Launches National Marketing Campaign to Inspire People to Maximize their Vacations and "Check Into More"
Starring Keegan-Michael Key, the New Campaign Highlights the Exceptional Value of Choice Hotels' Choice Privileges Rewards Program and its Family of 22 Brands including Radisson, Cambria Hotels, Comfort and Quality Inn
"Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunities for connection and exploration."
Building off the success of the 2024 campaign, Choice brought back actor and writer Keegan-Michael Key, who resonated strongly with target audiences. Key's signature comedic style and relatability showcases the versatility, depth and breadth of the hotel options travelers have access to on ChoiceHotels.com and by being a member of the award-winning rewards program, Choice Privileges.
To further inspire guests to make the most of their travels, Choice Hotels has also launched the "Time Off Tooolbox" (with three Os in reference to Out-of-Office), home to customizable time-off request videos and messages from the Vacation Maximization-er himself. Through the "Time Off Requestor," travelers can, in hilarious fashion, leverage the assistance of Keegan-Michael Key to create videos requesting time off that no boss can deny. The "Out-of-Office Message Generator" creates personalized automatic email replies based on trip details in Key's voice, making every aspect of taking a break more enjoyable.
The TV ads and online videos highlight the Radisson, Cambria, Quality Inn and Comfort brands. Radisson offers modern and functional guestrooms with dedicated workspaces as well as flexible meeting spaces. Cambria offers locally inspired design and flavors with rooftop bars and outdoor spaces, and spa-inspired bathrooms. Comfort offers a warm and welcoming stay, with essential amenities including a free hot breakfast, spacious rooms and great pools at select locations across the country. Quality offers the best value for your money with a free hot breakfast and friendly service. To connect Choice Hotels with our family of brands, a suite of logos – including the recently introduced new ones for Radisson Blu, Radisson Individuals and Radisson – are spotlighted at the end of each commercial.
One spot is dedicated to Choice Privileges, the rewards program with 68 million members globally that recently announced a series of new member features and redemption opportunities. These include RewardSaver room rates starting at 6,000 points, the ability to redeem points for rooms with premium features such as a better view or an upgraded room at select hotels and expanding how far out people can book using points from 14 to 50 weeks. Members of Choice Privileges can earn and redeem points for stays at more than 7,000 hotels and for college sports and Trackhouse Racing "money can't buy" experiences.
Choice Hotels' 2025 media strategy, developed in partnership with dentsu X, is designed to inspire and connect with families, young professionals, and business travelers looking to maximize every trip. Anchored in a video-first approach across connected TV, online video and social, the campaign amplifies awareness of Choice's portfolio of brands while diversifying placements to engage unique audiences through podcasts, trending content, as well as Key's own social media channels. Leveraging advanced targeting and delivery technologies, the plan personalizes messaging for new and existing guests and captures in-market travelers through expanded partnerships with leading platforms like Hulu, Disney, Peacock, and Amazon – helping Choice Hotels stay top of mind wherever and however travelers plan their journeys.
To see the ad campaign, click here and here. To use the "Time Off Tooolbox" and craft a customized out-of-office message by Keegan-Michael Key worthy of a maximized vacation, click here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.
FAQ
What are the key features of Choice Hotels' 2025 'Check Into More' campaign?
What new benefits does CHH's Choice Privileges rewards program offer in 2025?
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