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Westgate Resorts join ChoiceHotels.com in New Strategic Partnership

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Choice Hotels International (NYSE: CHH) and Westgate Resorts have announced a strategic partnership making 21 Westgate properties available for booking on ChoiceHotels.com. The properties can now be reserved using Choice Privileges points, joining Choice's upscale portfolio alongside Radisson, Cambria, and Ascend Hotel Collection brands.

The partnership adds diverse destinations including Orlando's Westgate Lakes Resort & Spa with its Treasure Cove Water Park, Westgate River Ranch Resort & Rodeo in Florida, and the ski-in/ski-out Westgate Park City Resort & Spa in Utah. The collaboration expands Choice's luxury and upscale offerings to over 1,000 properties.

Additionally, Choice Privileges has enhanced its rewards program by tripling the booking window to 50 weeks and introducing Choice RewardSaver, allowing stays for as low as 6,000 points. The partnership gives access to over 68 million Choice Privileges members.

Choice Hotels International (NYSE: CHH) e Westgate Resorts hanno annunciato una partnership strategica che rende disponibili per la prenotazione 21 proprietà Westgate su ChoiceHotels.com. Le proprietà possono ora essere riservate utilizzando i punti Choice Privileges, unendosi al portafoglio di alto livello di Choice insieme ai marchi Radisson, Cambria e Ascend Hotel Collection.

La partnership include destinazioni diversificate, tra cui il Westgate Lakes Resort & Spa di Orlando con il suo Treasure Cove Water Park, il Westgate River Ranch Resort & Rodeo in Florida e il Westgate Park City Resort & Spa in Utah, che offre accesso diretto alle piste. La collaborazione amplia le offerte di lusso e alto livello di Choice a oltre 1.000 proprietà.

Inoltre, Choice Privileges ha migliorato il suo programma di premi triplicando il periodo di prenotazione a 50 settimane e introducendo Choice RewardSaver, che consente soggiorni per soli 6.000 punti. La partnership offre accesso a oltre 68 milioni di membri Choice Privileges.

Choice Hotels International (NYSE: CHH) y Westgate Resorts han anunciado una asociación estratégica que hace que 21 propiedades de Westgate estén disponibles para reservar en ChoiceHotels.com. Las propiedades ahora pueden ser reservadas utilizando puntos Choice Privileges, uniéndose a la cartera de alto nivel de Choice junto con las marcas Radisson, Cambria y Ascend Hotel Collection.

La asociación añade destinos diversos, incluidos el Westgate Lakes Resort & Spa de Orlando con su Treasure Cove Water Park, el Westgate River Ranch Resort & Rodeo en Florida, y el Westgate Park City Resort & Spa en Utah, que ofrece acceso directo a las pistas. La colaboración expande las ofertas de lujo y de alto nivel de Choice a más de 1.000 propiedades.

Además, Choice Privileges ha mejorado su programa de recompensas al triplicar el periodo de reserva a 50 semanas e introducir Choice RewardSaver, que permite estancias por tan solo 6.000 puntos. La asociación brinda acceso a más de 68 millones de miembros de Choice Privileges.

Choice Hotels International (NYSE: CHH)Westgate Resorts가 전략적 파트너십을 발표하며 21개의 Westgate 호텔을 ChoiceHotels.com에서 예약할 수 있게 되었습니다. 이제 이 호텔들은 Choice Privileges 포인트를 사용하여 예약할 수 있으며, Radisson, Cambria, Ascend Hotel Collection 브랜드와 함께 Choice의 고급 포트폴리오에 합류합니다.

이번 파트너십은 올랜도의 Westgate Lakes Resort & Spa와 그 안에 있는 Treasure Cove Water Park, 플로리다의 Westgate River Ranch Resort & Rodeo, 유타의 스키인/스키아웃이 가능한 Westgate Park City Resort & Spa와 같은 다양한 목적지를 추가합니다. 이 협력은 Choice의 럭셔리 및 고급 서비스를 1,000개 이상의 호텔로 확장합니다.

또한 Choice Privileges는 예약 가능 기간을 50주로 세 배 확대하고, 6,000 포인트로 숙박을 가능하게 하는 Choice RewardSaver를 도입하여 리워드 프로그램을 향상시켰습니다. 이 파트너십은 6,800만 명 이상의 Choice Privileges 회원에게 접근성을 제공합니다.

Choice Hotels International (NYSE: CHH) et Westgate Resorts ont annoncé un partenariat stratégique qui rend 21 propriétés Westgate disponibles à la réservation sur ChoiceHotels.com. Ces propriétés peuvent désormais être réservées en utilisant des points Choice Privileges, rejoignant ainsi le portefeuille haut de gamme de Choice aux côtés des marques Radisson, Cambria et Ascend Hotel Collection.

Ce partenariat ajoute des destinations variées, y compris le Westgate Lakes Resort & Spa d'Orlando avec son Treasure Cove Water Park, le Westgate River Ranch Resort & Rodeo en Floride et le Westgate Park City Resort & Spa en Utah, qui permet un accès direct aux pistes. Cette collaboration étend l'offre de luxe et haut de gamme de Choice à plus de 1.000 propriétés.

De plus, Choice Privileges a amélioré son programme de récompenses en triplant la période de réservation à 50 semaines et en introduisant Choice RewardSaver, permettant des séjours à partir de 6.000 points. Ce partenariat donne accès à plus de 68 millions de membres Choice Privileges.

Choice Hotels International (NYSE: CHH) und Westgate Resorts haben eine strategische Partnerschaft angekündigt, die 21 Westgate-Immobilien für Buchungen auf ChoiceHotels.com verfügbar macht. Die Eigenschaften können jetzt mit Choice Privileges-Punkten reserviert werden und kommen in das gehobene Portfolio von Choice zusammen mit den Marken Radisson, Cambria und Ascend Hotel Collection.

Die Partnerschaft fügt vielfältige Reiseziele hinzu, darunter das Westgate Lakes Resort & Spa in Orlando mit seinem Treasure Cove Water Park, das Westgate River Ranch Resort & Rodeo in Florida und das ski-in/ski-out Westgate Park City Resort & Spa in Utah. Die Zusammenarbeit erweitert Choices Luxus- und gehobenes Angebot auf über 1.000 Immobilien.

Zusätzlich hat Choice Privileges sein Belohnungsprogramm verbessert, indem das Buchungsfenster auf 50 Wochen verdreifacht und Choice RewardSaver eingeführt wurde, das Aufenthalte ab 6.000 Punkten ermöglicht. Die Partnerschaft bietet Zugang für über 68 Millionen Choice Privileges Mitglieder.

Positive
  • Addition of 21 upscale resort properties to Choice's portfolio
  • Expansion of Choice's luxury and upscale offerings to over 1,000 properties
  • Enhanced rewards program with 50-week booking window
  • Access to 68 million Choice Privileges members for Westgate properties
Negative
  • None.

Insights

This strategic partnership marks a significant expansion of Choice Hotels' upscale portfolio, adding 21 Westgate resort properties across prime vacation destinations. The integration brings several key strategic advantages:

The partnership substantially strengthens Choice's position in the highly competitive upscale resort segment, particularly in key vacation markets like Orlando, Las Vegas and Park City. This move directly addresses a gap in Choice's portfolio, providing access to premium resort properties with distinctive amenities like water parks and ski-in/ski-out facilities.

For Choice's loyalty program, which serves over 68 million members, this expansion is particularly well-timed, coinciding with enhanced features like the extended 50-week booking window and the new Choice RewardSaver program offering redemptions from 6,000 points. This combination of expanded inventory and improved redemption options positions Choice to better compete with larger loyalty programs from Marriott and Hilton.

The geographic diversification is strategically significant, adding presence in:

  • Key Florida markets (Orlando, Kissimmee, Cocoa Beach)
  • Major urban destinations (Las Vegas, New York)
  • Popular vacation spots (Park City, Gatlinburg, Myrtle Beach)

From a revenue perspective, the partnership creates multiple synergy opportunities:

  • Enhanced distribution through Choice's booking platforms
  • Cross-selling opportunities to Choice's corporate clients
  • Increased loyalty program engagement driving higher member retention
  • Potential for premium pricing through Choice's distribution channels

This collaboration represents a win-win scenario: Choice gains immediate access to premium resort inventory without capital investment, while Westgate benefits from Choice's robust distribution network and loyalty program infrastructure. The timing is particularly advantageous as the travel industry continues to see strong leisure demand, especially in drive-to resort destinations where Westgate has significant presence.

Travelers Can Now Book 21 Westgate Resorts on ChoiceHotels.com 

NORTH BETHESDA, Md., Jan. 23, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the largest hotel companies in the world, and Westgate Resorts, the industry's premier resort developer, announced today that 21 Westgate properties are now available to book on ChoiceHotels.com. In addition, they can also be reserved with points on the award-winning rewards program, Choice Privileges. The hotels will join Choice's upscale offerings, which include the Radisson, Cambria and Ascend Hotel Collection brands, providing guests unique experiences with every stay.

Travelers can enjoy a range of exciting amenities and onsite experiences at Westgate destinations, including the family-friendly Treasure Cove Water Park at Westgate Lakes Resorts & Spa in Orlando, horseback rides along beautiful trails at Westgate River Ranch Resort & Rodeo in River Ranch, Florida, and world-class ski-in, ski-out accommodations at Westgate Park City Resort & Spa, located at the base of picturesque Canyons Village in Park City, Utah.

"We are so pleased to collaborate with Westgate Resorts, giving travelers and over 68 million Choice Privileges members a compelling range of hotel options," said Chief Marketing Officer at Choice Hotels International Noha Abdalla. "The addition of these properties further solidifies our commitment to delivering more diverse travel experiences, while providing Choice Privileges members with even more ways to use their points and maximize their rewards."

"We are incredibly excited that our hotels are now bookable through ChoiceHotels.com and for this collaboration," said Westgate Resorts Chief Business & Strategy Officer Jared Saft. "Choice Privileges consistently ranks as one of the best hotel loyalty programs in the United States, and we are honored to make our resorts available to all of Choice's loyal guests."

Westgate's vacation resorts add to more than 1,000 luxury and upscale, full-service properties bookable through Choice. It also follows the launch of exciting new Choice Privileges features this month, including the tripling of the reward night booking window to 50 weeks and the introduction of Choice RewardSaver, a redemption tool that gives customers the opportunity to book hotel stays for as low as 6,000 points.

The 21 Westgate Resorts properties now bookable through ChoiceHotels.com and the Choice Hotels mobile app include:

Orlando, FL

River Ranch/Lake Wales, FL

Cocoa Beach, FL

Las Vegas, NV

Park City, UT

New York City, NY

Branson/Hollister, MO

Gatlinburg/Pigeon Forge, TN

Myrtle Beach, SC

Williamsburg, VA

Mesa, AZ

ABOUT CHOICE HOTELS®

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.ChoiceHotels.com.

ABOUT WESTGATE RESORTS

Westgate Resorts is the largest privately held timeshare company in the world and one of the largest resort developers in the United States. Founded in 1982 by David Siegel, the company is headquartered in Orlando, Florida, with a total of 21 themed destination resorts nationwide, including seven Orlando hotel resorts.

Westgate Resorts locations feature more than 13,500 luxury villas and hotel rooms in popular vacation destinations throughout the United States such as Orlando and Cocoa Beach, Florida; New York City, New York; Park City, Utah; Las Vegas, Nevada; Gatlinburg and Pigeon Forge, Tennessee; Myrtle Beach, South Carolina; Williamsburg, Virginia; Branson, Missouri; and Mesa, Arizona.

In 2022, the company launched the cutting-edge World of Westgate (WOW) Loyalty Program, an exclusive program that rewards Westgate Owners and hotel guests with prestigious perks and privileges at no added cost.

For more information about Westgate Resorts, visit WestgateResorts.com. Find Westgate Resorts on LinkedIn, Instagram and Facebook.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/westgate-resorts-join-choicehotelscom-in-new-strategic-partnership-302358513.html

SOURCE Choice Hotels International, Inc.

FAQ

How many Westgate Resorts properties are now available on ChoiceHotels.com?

21 Westgate Resorts properties are now available for booking on ChoiceHotels.com.

What are the new Choice Privileges rewards features announced with the CHH-Westgate partnership?

Choice Privileges introduced a tripled reward night booking window to 50 weeks and launched Choice RewardSaver, allowing bookings for as low as 6,000 points.

Which major cities have Westgate properties now bookable through CHH?

Westgate properties are now bookable in Orlando, Las Vegas, New York City, Park City, Branson, Gatlinburg, Myrtle Beach, Williamsburg, and Mesa.

How many Choice Privileges members can now book Westgate Resorts through CHH?

Over 68 million Choice Privileges members can now book Westgate Resorts through Choice Hotels.

What upscale brands does CHH now offer alongside Westgate Resorts?

CHH offers Radisson, Cambria, and Ascend Hotel Collection brands alongside Westgate Resorts in its upscale portfolio.

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