Choice Hotels International and Bridge Team Up to Provide Hotel Owners with Access to Affordable Financing Solutions
Choice Hotels International (NYSE: CHH) has announced a partnership with digital platform Bridge to provide hotel owners with streamlined access to financing solutions. Through a dedicated landing page, Choice hoteliers can submit commercial loan requests in just 10 minutes and compare rates from Bridge's network of over 100 lenders.
The platform offers various financing options including SBA, Conventional, Bridge, CPACE, and CMBS from banks, private debt lenders, and family offices. The service will be particularly promoted to participants in Choice's Supporting Ownership Access and Representation (SOAR) program, which aims to create opportunities for underrepresented entrepreneurs in hotel ownership.
Bridge's technology creates digital offering memorandums and comprehensive screening materials, accelerating the financing process for developers. The platform will be available to both new and existing Choice hotel owners seeking refinancing or new loans.
Choice Hotels International (NYSE: CHH) ha annunciato una collaborazione con la piattaforma digitale Bridge per fornire ai proprietari di hotel un accesso semplificato alle soluzioni di finanziamento. Attraverso una pagina di atterraggio dedicata, gli albergatori di Choice possono inviare richieste di prestito commerciale in soli 10 minuti e confrontare le tariffe dalla rete di Bridge composta da oltre 100 prestatori.
La piattaforma offre diverse opzioni di finanziamento, tra cui SBA, Convenzionale, Bridge, CPACE e CMBS, provenienti da banche, prestatori di debito privato e uffici familiari. Il servizio sarà particolarmente promosso ai partecipanti del programma di Choice Supporting Ownership Access and Representation (SOAR), che mira a creare opportunità per imprenditori sottorappresentati nel settore della proprietà alberghiera.
La tecnologia di Bridge crea memorandum di offerta digitali e materiali di screening completi, accelerando il processo di finanziamento per gli sviluppatori. La piattaforma sarà disponibile sia per i nuovi proprietari di hotel Choice che per quelli esistenti in cerca di rifinanziamento o nuovi prestiti.
Choice Hotels International (NYSE: CHH) ha anunciado una asociación con la plataforma digital Bridge para proporcionar a los propietarios de hoteles un acceso simplificado a soluciones de financiamiento. A través de una página de destino dedicada, los hoteleros de Choice pueden enviar solicitudes de préstamo comercial en solo 10 minutos y comparar las tasas de la red de Bridge, que cuenta con más de 100 prestamistas.
La plataforma ofrece diversas opciones de financiamiento, incluyendo SBA, Convencional, Bridge, CPACE y CMBS, provenientes de bancos, prestamistas de deuda privada y oficinas familiares. El servicio se promocionará especialmente a los participantes del programa Supporting Ownership Access and Representation (SOAR) de Choice, que tiene como objetivo crear oportunidades para emprendedores subrepresentados en la propiedad hotelera.
La tecnología de Bridge crea memorandos de oferta digitales y materiales de evaluación exhaustivos, acelerando el proceso de financiamiento para los desarrolladores. La plataforma estará disponible tanto para los nuevos propietarios de hoteles Choice como para los existentes que busquen refinanciamiento o nuevos préstamos.
초이스 호텔 인터내셔널 (NYSE: CHH)가 디지털 플랫폼 브리지와 파트너십을 체결하여 호텔 소유자들에게 자금 조달 솔루션에 대한 간소화된 접근성을 제공한다고 발표했습니다. 전용 랜딩 페이지를 통해 초이스 호텔 소유자들은 단 10분 만에 상업 대출 요청을 제출하고 브리지의 100개 이상의 대출자 네트워크에서 금리를 비교할 수 있습니다.
이 플랫폼은 은행, 사모 채권자 및 패밀리 오피스에서 제공하는 SBA, 일반 대출, 브리지, CPACE 및 CMBS를 포함한 다양한 자금 조달 옵션을 제공합니다. 이 서비스는 특히 초이스의 소유권 접근 및 대표성 지원(SOAR) 프로그램 참가자에게 홍보될 예정이며, 이는 호텔 소유권에서 소외된 기업가에게 기회를 제공하는 것을 목표로 하고 있습니다.
브리지가 제공하는 기술은 디지털 제공 메모와 포괄적인 심사 자료를 생성하여 개발자들의 자금 조달 과정을 가속화합니다. 이 플랫폼은 새로운 대출을 찾거나 리파이낸싱을 원하는 기존의 초이스 호텔 소유자 모두가 이용할 수 있습니다.
Choice Hotels International (NYSE: CHH) a annoncé un partenariat avec la plateforme numérique Bridge pour fournir aux propriétaires d'hôtels un accès simplifié aux solutions de financement. Grâce à une page de destination dédiée, les hôteliers de Choice peuvent soumettre des demandes de prêt commercial en seulement 10 minutes et comparer les taux d'un réseau de plus de 100 prêteurs de Bridge.
La plateforme propose diverses options de financement, y compris SBA, Conventionnel, Bridge, CPACE et CMBS, provenant de banques, de prêteurs de dettes privées et de bureaux familiaux. Le service sera particulièrement promu auprès des participants au programme Supporting Ownership Access and Representation (SOAR) de Choice, qui vise à créer des opportunités pour les entrepreneurs sous-représentés dans la propriété hôtelière.
La technologie de Bridge crée des mémorandums d'offre numériques et des documents de sélection complets, accélérant le processus de financement pour les développeurs. La plateforme sera disponible aussi bien pour les nouveaux propriétaires d'hôtels Choice que pour les propriétaires existants à la recherche de refinancement ou de nouveaux prêts.
Choice Hotels International (NYSE: CHH) hat eine Partnerschaft mit der digitalen Plattform Bridge angekündigt, um Hotelbesitzern einen vereinfachten Zugang zu Finanzierungslösungen zu bieten. Über eine spezielle Landing-Page können Choice-Hotelbesitzer in nur 10 Minuten Kreditanfragen einreichen und Zinssätze aus dem Netzwerk von über 100 Kreditgebern von Bridge vergleichen.
Die Plattform bietet verschiedene Finanzierungsoptionen, einschließlich SBA, Konventionellen, Bridge, CPACE und CMBS von Banken, privaten Kreditgebern und Familienbüros. Der Service wird insbesondere den Teilnehmern des Programms Supporting Ownership Access and Representation (SOAR) von Choice nähergebracht, das darauf abzielt, unterrepräsentierten Unternehmern im Hotelbesitz Chancen zu schaffen.
Die Technologie von Bridge erstellt digitale Angebotsmemoranden und umfassende Screening-Materialien und beschleunigt den Finanzierungsprozess für Entwickler. Die Plattform wird sowohl neuen als auch bestehenden Choice-Hotelbesitzern zur Verfügung stehen, die Refinanzierung oder neue Kredite suchen.
- Partnership provides Choice hotel owners access to over 100 lenders through a streamlined digital platform
- Initiative supports diversity through SOAR program, potentially expanding Choice's franchisee base
- Simplified 10-minute loan application process reduces administrative burden for hotel owners
- None.
Insights
This strategic partnership with Bridge represents a significant operational advancement for Choice Hotels, introducing several key advantages for both the company and its stakeholders:
Franchise Growth Catalyst: The streamlined financing platform addresses one of the primary barriers to hotel ownership - access to capital. By digitizing the loan search process and providing access to over 100 lenders, Choice Hotels positions itself to accelerate franchise growth, particularly in underserved markets. The efficiency of a 10-minute loan request process, compared to traditional methods that can take weeks, creates a compelling competitive advantage in franchise recruitment.
Revenue Impact Vectors:
- Increased franchise fees through accelerated unit growth
- Potential reduction in franchise defaults through optimized financing terms
- Enhanced franchise quality through better-capitalized owners
Market Position Enhancement: This initiative particularly strengthens Choice Hotels' position in two critical areas:
- Digital transformation leadership in franchise operations
- Diversity and inclusion through the SOAR program integration
The partnership's timing is strategic, addressing current market challenges where rising interest rates and tighter lending standards have made hotel financing more complex. By providing a tech-enabled marketplace for multiple financing options, Choice Hotels is effectively de-risking the ownership journey for prospective franchisees while potentially improving the quality of its franchise portfolio through better-structured financing arrangements.
Innovative platform leverages technology to digitize and optimize loan search process
Interested Choice hoteliers will be able to submit a request for a commercial loan in as little as 10 minutes via a dedicated, customized Choice Hotels landing page on the Bridge platform — a digital platform that leverages advanced technology to digitize and optimize the loan search process. Qualified borrowers will then have the opportunity to compare rates and terms from multiple lenders in Bridge's network of more than 100 lenders. The lender base encompasses a wide range of financing solutions, including SBA, Conventional, Bridge, CPACE, and CMBS options sourced from banks, private debt lenders, and direct lending from family offices. Additionally, Bridge enhances the loan search process for developers by creating a digital offering memorandum and leveraging data to produce comprehensive screening materials for lenders. These tools work together to streamline and accelerate the financing journey for developers.
"This collaboration is a win-win for Choice and its hotel owners," said Dominic Dragisich, Executive Vice President, Operations and Chief Global Brand Officer for Choice Hotels International. "Helping our hoteliers obtain and optimize financing for their properties is a high priority, and this agreement with Bridge will give them access to competitive loan offerings through an easy-to-use online interface."
Choice will promote the availability of the Bridge solution to prospective owners, with a special emphasis on hoteliers in the company's Supporting Ownership Access and Representation (SOAR) program, which is designed to create hotel ownership opportunities for historically underrepresented entrepreneurs. Those aspiring hoteliers may be particularly impacted by financial challenges due to limited exposure to the hotel industry. Existing owners interested in refinancing or obtaining a new loan will also have access to the Bridge platform.
"We're thrilled to partner with Choice Hotels to empower all their developers with streamlined access to capital," said Rohit Mathur, CEO of Bridge. "Our proprietary technology not only streamlines the financing process but also offers a comprehensive deal analysis as part of the financing request—a level of insight traditionally reserved for large, established hoteliers."
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
About Bridge
Bridge is a technology-driven financial platform transforming how hospitality developers and suppliers access capital. As a leader in Hospitality CRE and Supplier Financing, Bridge delivers fast, transparent, and tailored funding solutions by combining cutting-edge technology with industry expertise. By streamlining the financing process, Bridge enables developers and suppliers to focus on growth and innovation. Bridge has established partnerships with leading corporations, including Choice Hotels, Hilton, Walmart, Best Buy, Dollar General and Chipotle, to support franchisees and suppliers nationwide. Backed by TTV Capital, Citi Ventures, FinCap, Correlation Ventures, and US Bank Ventures, Bridge is committed to driving value and unlocking new opportunities for its clients. Learn more at bridgemarketplace.com and follow them at https://www.linkedin.com/company/bridgemarketplace/
View original content to download multimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-and-bridge-team-up-to-provide-hotel-owners-with-access-to-affordable-financing-solutions-302361798.html
SOURCE Choice Hotels International, Inc.
FAQ
What financing options are available through the Choice Hotels-Bridge partnership?
How long does it take to submit a loan request through the Choice Hotels-Bridge platform?
Who can access the Choice Hotels-Bridge financing platform?
What features does the Bridge platform offer to Choice Hotels franchisees?