Vita Coco (NASDAQ: COCO) director sells 148K shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Vita Coco Company, Inc. director Ira Liran reported two open-market sales of common stock on June 12, 2026. One sale was 73,842 shares at a weighted average price of $80.322 per share, with trades ranging from $77.40 to $81.42. The other was 74,232 shares at a weighted average price of $80.292, within the same price range.
The filing notes these transactions were executed under a pre-arranged Rule 10b5-1 trading plan. After the sales, Liran’s reported holdings total 402,579 shares held indirectly through family trusts and 309,871 shares held directly, leaving him with about 712,450 shares overall.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 148,074 shares ($11,891,373)
Net Sell
2 txns
Insider
Liran Ira
Role
null
Sold
148,074 shs ($11.89M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 74,232 | $80.292 | $5.96M |
| Sale | Common Stock | 73,842 | $80.322 | $5.93M |
Holdings After Transaction:
Common Stock — 309,871 shares (Direct, null);
Common Stock — 402,579 shares (Indirect, by Ira Liran 2012 FT)
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.40 to $81.42, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Ira Liran Revocable Trust These shares are held by the Ira Liran 2012 Family Trust.
Key Figures
Shares sold (trust): 73,842 shares
Price (trust sale): $80.322 per share
Shares sold (direct): 74,232 shares
+4 more
7 metrics
Shares sold (trust)
73,842 shares
Common Stock sold indirectly on June 12, 2026
Price (trust sale)
$80.322 per share
Weighted average sale price; range $77.40–$81.42
Shares sold (direct)
74,232 shares
Common Stock sold directly on June 12, 2026
Price (direct sale)
$80.292 per share
Weighted average sale price; range $77.40–$81.42
Indirect holdings after sale
402,579 shares
Held through family trusts after June 12, 2026
Direct holdings after sale
309,871 shares
Directly held common stock after June 12, 2026
Total shares sold
148,074 shares
Aggregate open-market sales reported in this Form 4
Key Terms
Rule 10b5-1 trading plan, weighted average price, Revocable Trust, Family Trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Revocable Trust financial
"These shares are held by the Ira Liran Revocable Trust"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
Family Trust financial
"These shares are held by the Ira Liran 2012 Family Trust."
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transactions did Vita Coco (COCO) disclose in this Form 4?
Vita Coco director Ira Liran disclosed two open-market sales of common stock totaling 148,074 shares. The trades occurred on June 12, 2026, at weighted average prices around $80 per share under a Rule 10b5-1 trading plan.
Was the Vita Coco (COCO) insider sale by Ira Liran under a Rule 10b5-1 plan?
Yes. The filing states the reported sales of Vita Coco common stock were effected pursuant to a Rule 10b5-1 trading plan, indicating the transactions were pre-arranged rather than timed discretionarily around short-term market conditions.
Are Ira Liran’s Vita Coco (COCO) sales from direct or trust holdings?
The Form 4 shows one sale from indirect holdings and one from direct holdings. 73,842 shares were sold from the Ira Liran 2012 Family Trust, while 74,232 shares were sold from Liran’s directly held Vita Coco common stock.
What do the weighted average prices in the Vita Coco (COCO) Form 4 mean?
The reported prices of $80.322 and $80.292 are weighted averages across multiple trades. Footnotes explain the actual sales occurred in numerous transactions between $77.40 and $81.42, and detail by price level is available on request from the issuer or SEC staff.