STOCK TITAN

Director at Vita Coco (COCO) sells 3,900 shares in open market

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Kenneth Sadowsky reported an open-market sale of 3,900 shares of common stock at a weighted average price of $82.916 per share, executed under a pre-arranged Rule 10b5-1 trading plan. After this sale, he holds 580,296 common shares directly, plus a fully vested, currently exercisable non-qualified stock option covering 27,300 shares of common stock at an exercise price of $10.178 per share, expiring on January 2, 2030.

Positive

  • None.

Negative

  • None.
Insider Sadowsky Kenneth
Role null
Sold 3,900 shs ($323K)
Type Security Shares Price Value
Sale Common Stock 3,900 $82.916 $323K
holding Non-Qualified Stock Option (Right to Buy) -- -- --
Holdings After Transaction: Common Stock — 580,296 shares (Direct, null); Non-Qualified Stock Option (Right to Buy) — 27,300 shares (Direct, null)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.19 to $83.69, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The stock option is fully vested and currently exercisable.
Shares sold 3,900 shares Open-market sale on June 17, 2026
Weighted average sale price $82.916 per share Common stock sale
Shares held after transaction 580,296 shares Post-sale direct common stock holdings
Option underlying shares 27,300 shares Non-qualified stock option on common stock
Option exercise price $10.178 per share Non-qualified stock option strike price
Option expiration date January 2, 2030 Non-qualified stock option term
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: Non-Qualified Stock Option (Right to Buy)"
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
currently exercisable financial
"The stock option is fully vested and currently exercisable."
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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sadowsky Kenneth

(Last)(First)(Middle)
111 5TH AVENUE 2ND FLOOR

(Street)
NEW YORK NEW YORK 10003

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/17/2026S(1)3,900D$82.916(2)580,296D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (Right to Buy)$10.178 (3)01/02/2030Common Stock27,30027,300D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.19 to $83.69, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The stock option is fully vested and currently exercisable.
/s/ Alison Klein, Attorney-in-Fact for Kenneth Sadowsky06/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did COCO director Kenneth Sadowsky report?

Kenneth Sadowsky reported selling 3,900 shares of Vita Coco common stock in an open-market transaction. The shares were sold at a weighted average price of $82.916 per share, according to the Form 4 insider trading disclosure.

At what price did the COCO insider sell the 3,900 shares?

The reported weighted average sale price was $82.916 per share. Footnotes state the shares were sold in multiple trades, with individual prices ranging from $82.19 to $83.69, and detailed trade breakdowns are available on request.

How many Vita Coco (COCO) shares does the director hold after the sale?

After the reported sale, Kenneth Sadowsky directly holds 580,296 shares of Vita Coco common stock. This post-transaction ownership figure is disclosed in the Form 4 and reflects his remaining direct equity stake in the company.

Was the COCO insider sale made under a Rule 10b5-1 trading plan?

Yes. A footnote specifies that the sales of Vita Coco common stock were executed pursuant to a Rule 10b5-1 trading plan. Such plans pre-schedule trades, indicating the timing was determined in advance rather than decided opportunistically.

What stock options does the Vita Coco (COCO) director still hold?

Kenneth Sadowsky holds a fully vested, currently exercisable non-qualified stock option for 27,300 shares of Vita Coco common stock. The option has an exercise price of $10.178 per share and an expiration date of January 2, 2030.

How many COCO shares were sold compared with the director’s remaining stake?

The director sold 3,900 Vita Coco shares and retained 580,296 shares afterward. This shows the disclosed transaction represents a relatively small portion of his reported direct common stock holdings.