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  4. [Form 4] Vita Coco Company, Inc. Insider Trading Activity

Vita Coco (COCO) director Liran sells 191,926 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Ira Liran reported selling 191,926 shares of Common Stock in open-market transactions. The shares were sold at a weighted average price of about $79.14 per share under a Rule 10b5-1 trading plan. After these trades, he holds 384,103 shares directly and 476,421 shares indirectly through the Ira Liran 2012 Family Trust and the Ira Liran Revocable Trust.

Positive

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Negative

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Insights

Director executed a sizeable, pre-planned share sale while retaining large holdings.

Vita Coco director Ira Liran reported open-market sales totaling 191,926 Common Stock shares at a weighted average price of $79.14 per share. The transactions were split between direct holdings and indirect holdings via the Ira Liran 2012 Family Trust and the Ira Liran Revocable Trust.

A footnote states the sales were made under a Rule 10b5-1 trading plan, indicating they were pre-arranged rather than opportunistic. Following the transactions, Liran still holds 384,103 shares directly and 476,421 shares indirectly, so the filing shows a notable but not complete reduction of his position disclosed in this report.

Insider Liran Ira
Role null
Sold 191,926 shs ($15.19M)
Type Security Shares Price Value
Sale Common Stock 95,768 $79.14 $7.58M
Sale Common Stock 96,158 $79.14 $7.61M
Holdings After Transaction: Common Stock — 384,103 shares (Direct, null); Common Stock — 476,421 shares (Indirect, by Ira Liran 2012 FT)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.19 to $80.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Ira Liran Revocable Trust The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.35 to $80.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Ira Liran 2012 Family Trust.
Total shares sold 191,926 shares Open-market sales of Common Stock on 2026-06-11
Weighted average sale price $79.14 per share Average price across multiple trades on 2026-06-11
Direct holdings after sale 384,103 shares Common Stock directly owned following transactions
Indirect holdings after sale 476,421 shares Common Stock held via Ira Liran 2012 Family Trust and Revocable Trust
First sale size 96,158 shares Indirect sale via Ira Liran 2012 Family Trust
Second sale size 95,768 shares Direct open-market sale of Common Stock
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Revocable Trust financial
"These shares are held by the Ira Liran Revocable Trust"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
Family Trust financial
"These shares are held by the Ira Liran 2012 Family Trust."
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Liran Ira
(Last)(First)(Middle)
111 5TH AVENUE
2ND FLOOR
(Street)
NEW YORK NEW YORK 10003
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/11/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/11/2026S(1)95,768D$79.14(2)384,103D(3)
Common Stock06/11/2026S(1)96,158D$79.14(4)476,421Iby Ira Liran 2012 FT(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.19 to $80.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. These shares are held by the Ira Liran Revocable Trust
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.35 to $80.37, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
5. These shares are held by the Ira Liran 2012 Family Trust.
/s/ Alison Klein, Attorney-in-Fact for Ira Liran06/12/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

How many Vita Coco (COCO) shares did Ira Liran sell in this Form 4?

Director Ira Liran sold a total of 191,926 Vita Coco Common Stock shares in open-market transactions. The filing shows two sales, together representing this amount, with post-transaction holdings still substantial in both direct and trust accounts.

What price did Ira Liran receive for his Vita Coco (COCO) share sales?

The reported weighted average sale price was $79.14 per share. Footnotes explain the shares were actually sold in multiple trades within price ranges between roughly $76 and $80.37, with the detailed breakdown available on request from the company or regulators.

Were Ira Liran’s Vita Coco (COCO) stock sales pre-planned under Rule 10b5-1?

Yes. A footnote states the Common Stock sales were effected pursuant to a Rule 10b5-1 trading plan. Such plans are pre-arranged trading programs that schedule transactions in advance, reducing the importance of trade timing as a discretionary signal.

How many Vita Coco (COCO) shares does Ira Liran hold after these transactions?

After the reported sales, Ira Liran holds 384,103 Common Stock shares directly and 476,421 shares indirectly through the Ira Liran 2012 Family Trust and the Ira Liran Revocable Trust, according to the post-transaction ownership figures in the Form 4.

How are Ira Liran’s indirect Vita Coco (COCO) holdings structured?

The filing indicates indirect ownership through the Ira Liran 2012 Family Trust and the Ira Liran Revocable Trust. Shares attributed as indirect are held by these trusts, with the nature of ownership noted in the Form 4 and related footnotes describing the trust entities.

What does the Form 4 reveal about insider activity at Vita Coco (COCO)?

The Form 4 shows two open-market sales by director Ira Liran totaling 191,926 shares. Both transactions are coded as sales and tied to a Rule 10b5-1 plan, indicating scheduled dispositions rather than spontaneous trading activity by the insider.