Baozun (BZUN) CEO buys 20,000 ADS via JESFUND entity

Filing Impact

(Neutral)

Filing Sentiment

(Positive)

Form Type

Rhea-AI Filing Summary

Baozun Inc. Chief Executive Officer Qiu Wenbin, through JESFUND (Singapore) Pte. Ltd., reported open-market purchases of a total of 20,000 American Depositary Shares. The ADS were bought in two transactions at weighted-average prices of $2.65 and $2.77 per ADS, within disclosed intraday price ranges.

After these purchases, JESFUND, which is wholly owned by Qiu Wenbin, held 1,533,872 ADS indirectly for him. The added shares represent a small portion of his reported indirect holdings and indicate additional personal capital committed to Baozun at recent market prices.

Insider Trade Summary

Net Buyer: 20,000 shares ($54,200)

Net Buy 2 txns

Insider Qiu Wenbin

Role Chief Executive Officer

Bought 20,000 shs ($54K)

Type	Security	Shares	Price	Value
Purchase	American Depositary Shares	10,000	$2.77	$28K
Purchase	American Depositary Shares	10,000	$2.65	$27K

Holdings After Transaction: American Depositary Shares — 1,533,872 shares (Indirect, Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)

Footnotes (1)

Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.65 to $2.67, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

Key Figures

Total ADS purchased: 20,000 ADS First block purchased: 10,000 ADS at $2.65 Second block purchased: 10,000 ADS at $2.77 +2 more

5 metrics

Total ADS purchased 20,000 ADS Two open-market purchases reported on Form 4

First block purchased 10,000 ADS at $2.65 Weighted-average price; trades from $2.65 to $2.67 on 2026-06-05

Second block purchased 10,000 ADS at $2.77 Weighted-average price; trades from $2.77 to $2.79 on 2026-06-08

Holdings after trades 1,533,872 ADS Indirectly held by JESFUND (Singapore) Pte. Ltd. following transactions

Net buy direction 20,000 ADS net-buy transactionSummary shows netBuySellDirection as net-buy

Key Terms

American Depositary Shares, weighted-average purchase price, open-market purchase, indirect ownership, +1 more

5 terms

American Depositary Shares financial

"Two open-market purchases of American Depositary Shares were reported as non-derivative transactions."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

weighted-average purchase price financial

"Represents a weighted-average purchase price for multiple trades within a price range."

open-market purchase financial

"Each transaction is described as an open-market purchase in the Form 4 data."

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

indirect ownership financial

"The ADS are reported as indirectly owned, held by JESFUND (Singapore) Pte. Ltd."

Form 4 regulatory

"All transactions were disclosed in a Form 4 insider trading report."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

06/09/2026 - 06:20 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Qiu Wenbin

(Last)

(First)

(Middle)

NO. 1-9, LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI

200346

(City)

(State)

(Zip)

CHINA

(Country)

2. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
American Depositary Shares	06/05/2026		P		10,000	A	$2.65⁽¹⁾	1,523,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person
American Depositary Shares	06/08/2026		P		10,000	A	$2.77⁽²⁾	1,533,872⁽³⁾	I	Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.65 to $2.67, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

2. Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.

3. Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.

	/s/ Vincent Wenbin Qiu	06/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Baozun (BZUN) CEO Qiu Wenbin report in this Form 4?

Baozun CEO Qiu Wenbin reported open-market purchases of 20,000 American Depositary Shares. The trades were executed indirectly through JESFUND (Singapore) Pte. Ltd., a company he wholly owns, and increased his reported indirect holdings to 1,533,872 ADS after the transactions.

How many Baozun (BZUN) ADS did the CEO buy and at what prices?

The CEO bought 20,000 American Depositary Shares in total, split into two 10,000-ADS transactions. One block used a weighted-average price of $2.65 within a $2.65–$2.67 range, and the other used $2.77 within a $2.77–$2.79 range, as disclosed.

How are the Baozun (BZUN) shares held after the reported transactions?

All reported American Depositary Shares are held indirectly through JESFUND (Singapore) Pte. Ltd. Footnotes state JESFUND is wholly owned by Qiu Wenbin. Following the purchases, this entity held 1,533,872 ADS on his behalf according to the filing data.

Were the Baozun (BZUN) CEO purchases single trades or price ranges?

Each reported purchase reflects a weighted-average price across multiple trades within a narrow range. One set was between $2.65 and $2.67 per ADS, the other between $2.77 and $2.79. The CEO offers to provide exact trade breakdowns upon request.

Does this Baozun (BZUN) Form 4 involve derivatives or only ADS?

The Form 4 only reports non-derivative transactions in American Depositary Shares. The derivativeSummary section is empty, indicating no option, warrant, or other derivative exercises or conversions were disclosed with these particular open-market purchases.