Welcome to our dedicated page for Baozun news (Ticker: BZUN), a resource for investors and traders seeking the latest updates and insights on Baozun stock.
Baozun Inc. reports news as a China-based brand e-commerce service, brand management, and digital commerce company with ADSs traded under BZUN and Hong Kong-listed shares under 9991. Its business lines are Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), with services spanning online store operations, marketing, customer service, warehousing, fulfillment, retail operations, supply chain and technology enablement.
Recurring updates include unaudited quarterly and annual results, annual report releases, sustainability reporting, and segment commentary on BEC profitability and BBM brand management activity. Company news also covers managed retail operations, brand-service relationships, electronic shareholder communications, and governance items connected to its ADS and Hong Kong listing structure.
Baozun (Nasdaq:BZUN, HKEX:9991) reported unaudited Q1 2026 results with total net revenues of RMB2,381.1 million, up 15.3% year-over-year. Income from operations turned slightly positive at RMB0.3 million, with non-GAAP operating income of RMB8.1 million.
BEC revenue rose 10.4% and BBM 38.8%. Product sales grew 29.1%, services revenue 6.5%. Working capital turnover days improved to 109 from 193. Net loss attributable to shareholders narrowed to RMB7.5 million, while non-GAAP net income reached RMB1.4 million.
Baozun (NASDAQ:BZUN, HKEX:9991) scheduled its annual general meeting of shareholders for Tuesday, June 16, 2026, at 3:00 p.m. Hong Kong time (3:00 a.m. New York time) at 9F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong.
Holders of ordinary shares of par value US$0.0001 per share and holders of ADSs of record as of the close of business on May 15, 2026 are eligible, subject to giving voting instructions for ADSs to JPMorgan Chase Bank, N.A. AGM materials and proxy forms are available on Baozun's investor relations website.
Baozun (Nasdaq: BZUN) will release its unaudited financial results for the quarter ended March 31, 2026 on Wednesday, May 20, 2026 before U.S. market open. A conference call is scheduled the same day at 7:30 a.m. ET (7:30 p.m. Beijing time).
Dial-in numbers, passcodes, replay access, and a live webcast on the company investor relations site are provided for investors.
Baozun (Nasdaq: BZUN) released its 2025 Annual Sustainability Report on April 23, 2026, outlining environmental, social and governance progress. Key highlights include a 26.96% reduction in Scope 1 and Scope 2 GHG emissions versus a 2021 baseline (excluding Gap China), deployment of photovoltaic systems at four parks, and ISO verifications for multiple sites.
The report also notes pilots in IoT energy management, an autonomous vehicle fleet, AIGC-powered customer service tools, Gartner recognition for core platforms, industry employer awards, and a proprietary PII Vault privacy solution.
Baozun (Nasdaq: BZUN) filed its Form 20-F for the fiscal year ended December 31, 2025 on April 23, 2026 and published the equivalent annual report in Hong Kong.
The reports are available on the company's investor relations site and on the SEC and HKEX websites. The company adopted electronic dissemination of annual reports as part of its ESG initiative; printed copies are available on request.
Baozun (NASDAQ:BZUN) published its 2025 chairman letter on April 23, 2026, reviewing strategy and results and setting a 2026–2028 acceleration plan.
Key metrics: full-year revenue of RMB 9.9 billion (+6%), non-GAAP operating income of RMB 126 million (from RMB 11 million), operating cash flow of RMB 420 million, and BBM revenue of RMB 1.8 billion (+25%). The company targets RMB 550 million non-GAAP operating profit by 2028 and highlights AI adoption and a 36% reduction in Scope 1&2 emissions vs 2021.
Baozun (NASDAQ: BZUN) reported unaudited Q4 and full-year 2025 results on March 25, 2026. Q4 revenue was RMB3,172.2 million, +5.9% YoY; Q4 non-GAAP operating income was RMB197.7 million, +91.4% YoY. FY2025 revenue was RMB9,945.5 million, +5.6% YoY; annual operating cash flow tripled to RMB420.4 million. The company reported impairment losses of RMB213.4 million in Q4 and a FY net loss attributable to ordinary shareholders of RMB242.1 million.
Baozun (Nasdaq: BZUN) will release its unaudited fourth quarter and fiscal year 2025 results on March 25, 2026 before U.S. markets. The company will host an earnings conference call on March 25, 2026 at 7:30 a.m. ET (7:30 p.m. Beijing time).
Dial-in numbers, passcodes, replay access through April 1, 2026, and a live webcast at http://ir.baozun.com are provided. Baozun expects its Hong Kong annual results filing by March 31, 2026 and will include a U.S. GAAP to IFRS reconciliation as required.
Baozun (Nasdaq: BZUN) reported third quarter 2025 unaudited results on November 25, 2025, with total net revenues of RMB2,156.2M, up 4.8% YoY. The company narrowed its loss from operations to RMB25.6M (operating margin -1.2%) from RMB114.5M a year earlier, and non-GAAP loss from operations improved to RMB10.8M from RMB85.2M. E-Commerce returned to adjusted operating income of RMB28.1M, while Brand Management revenue rose 19.8% YoY and its adjusted operating loss narrowed 30% to RMB38.7M. Net loss attributable to shareholders was RMB107.1M and diluted non-GAAP net loss per ADS was RMB0.70.
Baozun (Nasdaq: BZUN) will release its unaudited financial results for the third quarter ended September 30, 2025 on Tuesday, November 25, 2025 before U.S. markets open. The company will host an earnings conference call on November 25, 2025 at 6:30 a.m. ET (7:30 p.m. Beijing time) with dial-in details and passcode provided for U.S., Hong Kong, Singapore, mainland China and international callers.
A replay will be available through December 2, 2025 with separate replay numbers and an access code. A live webcast and archived replay will be available on Baozun's Investor Relations website at http://ir.baozun.com. The release includes standard safe-harbor forward-looking language.