Welcome to our dedicated page for Baozun SEC filings (Ticker: BZUN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Baozun Inc. (BZUN) is a foreign private issuer that reports to the U.S. Securities and Exchange Commission primarily through annual reports on Form 20-F and current reports on Form 6-K. As a company also listed on The Stock Exchange of Hong Kong, Baozun uses its SEC filings to furnish key documents such as press releases on financial results, interim and annual reports prepared for Hong Kong, monthly returns on share capital movements and other corporate announcements.
For investors analyzing Baozun’s brand e-commerce and digital commerce business, these filings provide segment information for its E-Commerce and Brand Management operations, including adjusted operating profits or losses, and revenue breakdowns by product sales and services. The company’s 6-K submissions often attach detailed earnings releases that discuss categories like appliances, beauty and cosmetics, home and furnishing, health and nutrition, apparel and accessories, luxury and sportswear, as well as services such as online store operations, warehousing and fulfillment, and digital marketing and IT solutions.
This page centralizes Baozun’s SEC disclosures, including Form 20-F annual reports, interim results announcements, Hong Kong interim reports furnished on Form 6-K, and other current reports such as notices of board meetings, director changes, grants of restricted share unit awards and monthly returns on share capital. Real-time updates from EDGAR ensure that new filings appear promptly.
Stock Titan’s platform adds AI-powered summaries to Baozun’s filings, helping readers interpret complex sections, segment data and non-GAAP reconciliations more quickly. Users can review historical filings to track Baozun’s strategic transformation, segment performance and capital structure developments over time, and use the structured access to understand how management presents its brand e-commerce, brand management and international initiatives in official regulatory documents.
Baozun Inc. has set the record dates for its forthcoming annual general meeting of shareholders. Holders of ordinary shares with par value US$0.0001 per share will be eligible to attend and vote if they are on the register as of close of business on May 15, 2026, Hong Kong time.
The register of members will be closed from May 12 to May 15, 2026, and transfers of Class A ordinary shares must reach the Hong Kong branch share registrar by 4:30 p.m. on May 11, 2026. Holders of ADSs as of close of business on May 15, 2026, New York time, may instruct JP Morgan Chase Bank, N.A. how to vote the underlying Class A ordinary shares.
Baozun Inc. submitted a Form 6-K highlighting that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. SEC and published its 2025 annual report in Hong Kong. The company also released its 2025 Annual Sustainability Report, outlining achievements in environmental sustainability, social responsibility, and corporate governance. Baozun has adopted new electronic delivery arrangements for annual reports as part of its ESG initiatives, while shareholders and ADS holders may still request printed copies. The filing also reiterates Baozun’s role as a technology-driven brand e-commerce and digital commerce service provider in China.
Baozun Inc. submitted a Form 6-K highlighting that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. SEC and published its 2025 annual report in Hong Kong. The company also released its 2025 Annual Sustainability Report, outlining achievements in environmental sustainability, social responsibility, and corporate governance. Baozun has adopted new electronic delivery arrangements for annual reports as part of its ESG initiatives, while shareholders and ADS holders may still request printed copies. The filing also reiterates Baozun’s role as a technology-driven brand e-commerce and digital commerce service provider in China.
Baozun Inc. submitted a Form 6-K highlighting that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. SEC and published its 2025 annual report in Hong Kong. The company also released its 2025 Annual Sustainability Report, outlining achievements in environmental sustainability, social responsibility, and corporate governance. Baozun has adopted new electronic delivery arrangements for annual reports as part of its ESG initiatives, while shareholders and ADS holders may still request printed copies. The filing also reiterates Baozun’s role as a technology-driven brand e-commerce and digital commerce service provider in China.
Baozun Inc., a Cayman holding company for China e‑commerce operations, filed its Form 20‑F reporting continued losses and detailed PRC and U.S. regulatory risks. For 2025, total net revenues were RMB9,945.5 million, up from RMB8,812.0 million in 2023, but the group recorded a net loss of RMB199.6 million, driven in part by investment impairments and earlier integration costs from the Gap Greater China acquisition.
The company operates mainly through PRC subsidiaries and a VIE, Shanghai Zunyi, which supplied 4.4% of 2025 net revenues under contractual arrangements that may be less effective than direct ownership and are exposed to PRC policy uncertainty. Management highlights risks from dependence on major marketplace platforms such as Tmall, high brand‑partner concentration (top 10 partners contributed about 35.0% of 2025 net revenues), intense competition, accounts‑receivable collection issues and a substantial short‑term debt load. Baozun also discusses prior identification under the HFCAA; while current PCAOB access means it does not expect to be a Commission‑Identified Issuer after this filing, future inspection limits could again put its ADS trading at risk.
Baozun Inc., a Cayman holding company for China e‑commerce operations, filed its Form 20‑F reporting continued losses and detailed PRC and U.S. regulatory risks. For 2025, total net revenues were RMB9,945.5 million, up from RMB8,812.0 million in 2023, but the group recorded a net loss of RMB199.6 million, driven in part by investment impairments and earlier integration costs from the Gap Greater China acquisition.
The company operates mainly through PRC subsidiaries and a VIE, Shanghai Zunyi, which supplied 4.4% of 2025 net revenues under contractual arrangements that may be less effective than direct ownership and are exposed to PRC policy uncertainty. Management highlights risks from dependence on major marketplace platforms such as Tmall, high brand‑partner concentration (top 10 partners contributed about 35.0% of 2025 net revenues), intense competition, accounts‑receivable collection issues and a substantial short‑term debt load. Baozun also discusses prior identification under the HFCAA; while current PCAOB access means it does not expect to be a Commission‑Identified Issuer after this filing, future inspection limits could again put its ADS trading at risk.
Baozun Inc., a Cayman holding company for China e‑commerce operations, filed its Form 20‑F reporting continued losses and detailed PRC and U.S. regulatory risks. For 2025, total net revenues were RMB9,945.5 million, up from RMB8,812.0 million in 2023, but the group recorded a net loss of RMB199.6 million, driven in part by investment impairments and earlier integration costs from the Gap Greater China acquisition.
The company operates mainly through PRC subsidiaries and a VIE, Shanghai Zunyi, which supplied 4.4% of 2025 net revenues under contractual arrangements that may be less effective than direct ownership and are exposed to PRC policy uncertainty. Management highlights risks from dependence on major marketplace platforms such as Tmall, high brand‑partner concentration (top 10 partners contributed about 35.0% of 2025 net revenues), intense competition, accounts‑receivable collection issues and a substantial short‑term debt load. Baozun also discusses prior identification under the HFCAA; while current PCAOB access means it does not expect to be a Commission‑Identified Issuer after this filing, future inspection limits could again put its ADS trading at risk.
Baozun Inc. director Hsia Hsien-Chieng Steve filed an amended initial ownership report listing his equity position in the company. He directly holds 27,649 American Depositary Shares.
He also holds 16,809 restricted stock units (RSUs) granted under Baozun’s 2015 Share Incentive Plan in August 2021, which the filing notes have fully vested. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.
The filing does not report any new purchases or sales, but updates the total share and RSU holdings attributed to this director.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made an open-market purchase of 16,000 American Depositary Shares at $3.14 per ADS. Following this transaction, JESFUND, which is wholly owned by Qiu Wenbin, holds 1,433,872 ADS indirectly on his behalf.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., made open-market purchases of the company’s American Depositary Shares. JESFUND bought 11,000 ADS on April 15 at about $2.71 per ADS and 17,500 ADS on April 16 at about $2.84 per ADS, using weighted-average pricing ranges disclosed in the footnotes.
Following these transactions, JESFUND holds 1,417,872 American Depositary Shares associated with Qiu Wenbin. All reported holdings are indirect, as the Singapore company is wholly owned by the reporting person.
Baozun Inc.’s Chief Executive Officer, Qiu Wenbin, reported two open-market purchases of American Depositary Shares made through JESFUND (SINGAPORE) PTE. LTD., a company he wholly owns. He bought 12,100 ADS on April 13, 2026 at a weighted-average price of $2.48 per ADS and 11,500 ADS on April 14, 2026 at a weighted-average price of $2.63 per ADS. Following these transactions, his indirect holdings through JESFUND total 1,389,372 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua reported open-market purchases of American Depositary Shares. On April 13, 2026, Wu bought 11,084 ADS at $2.49 per share, and on April 10, 2026, bought 5,372 ADS at $2.40 per share. Following these transactions, Wu directly owns 138,770 ADS, as noted in the filing footnote.
Baozun Inc. director and Chief Executive Officer Qiu Wenbin, through JESFUND (SINGAPORE) PTE. LTD., reported two open-market purchases of American Depositary Shares. On April 9, 2026, JESFUND bought 11,650 ADS at a weighted-average price of $2.58 per ADS. On April 10, 2026, it bought an additional 12,400 ADS at a weighted-average price of $2.43 per ADS. After these transactions, JESFUND, which is wholly owned by Qiu Wenbin, holds a total of 1,365,772 ADS.
Baozun Inc. director and Chief Strategy Officer Wu Junhua made an open-market purchase of 30,886 American Depositary Shares at $2.54 per ADS. After this transaction, Wu directly owns 122,314 American Depositary Shares, according to the Form 4 filing.