STOCK TITAN

Baozun (NASDAQ: BZUN) fixes May 15, 2026 AGM record dates for shares and ADSs

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Baozun Inc. has set the record dates for its forthcoming annual general meeting of shareholders. Holders of ordinary shares with par value US$0.0001 per share will be eligible to attend and vote if they are on the register as of close of business on May 15, 2026, Hong Kong time.

The register of members will be closed from May 12 to May 15, 2026, and transfers of Class A ordinary shares must reach the Hong Kong branch share registrar by 4:30 p.m. on May 11, 2026. Holders of ADSs as of close of business on May 15, 2026, New York time, may instruct JP Morgan Chase Bank, N.A. how to vote the underlying Class A ordinary shares.

Positive

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Negative

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Ordinary share record date May 15, 2026 Close of business, Hong Kong time, for AGM voting eligibility
ADS record date May 15, 2026 Close of business, New York time, to instruct ADS voting
Register closure period May 12–15, 2026 Register of members closed for AGM record date determination
Transfer cut-off time 4:30 p.m., May 11, 2026 Deadline in Hong Kong for lodging Class A share transfers
Par value per ordinary share US$0.0001 per share Par value of Baozun ordinary and Class A ordinary shares
ADS to share ratio 1 ADS = 3 Class A shares Representation ratio for Baozun ADSs listed on Nasdaq
weighted voting rights structure financial
"Under our weighted voting rights structure, our share capital comprises Class A ordinary shares and Class B ordinary shares."
American depositary shares financial
"Our American depositary shares, each representing three of our Class A ordinary shares, are listed on the Nasdaq Global Select Market."
American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.
record date regulatory
"The board of directors announces that the record date for the purpose of determining the eligibility... will be as of close of business on Friday, May 15, 2026."
The record date is the specific day when a company determines which shareholders are eligible to receive a dividend or participate in an upcoming vote. It’s like a cutoff date; if you own the stock on that day, you get the benefits or voting rights. This date matters because it decides who qualifies for certain company benefits.
register of members regulatory
"The register of members of the Company will be closed from Tuesday, May 12, 2026 to Friday, May 15, 2026 (both days inclusive)."
An official list maintained by a company that records who owns its shares, how many they own and their contact details, similar to a class roster or bank ledger for ownership. It matters to investors because only people on the list can vote at meetings, receive dividends or corporate communications, and it provides clear proof of ownership and helps enforce rights during share transfers or corporate actions.
depositary financial
"Holders of ADSs as of close of business on Friday, May 15, 2026... will be able to instruct JP Morgan Chase Bank, N.A., the holder of record of Class A Ordinary Shares represented by ADSs."
A depositary is a financial institution that holds and safeguards financial assets, such as stocks or bonds, on behalf of investors. It ensures that ownership records are accurate and that transactions are processed securely. For investors, a depositary provides a trustworthy way to manage their investments, similar to a secure vault that keeps valuables safe and organized.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

 

For the month of April 2026

 

 

Commission File Number: 001-37385

 

Baozun Inc.

 

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x     Form 40-F ¨

 

 

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Baozun Inc.
     
  By: /s/ Vincent Wenbin Qiu
  Name: Vincent Wenbin Qiu
  Title: Chief Executive Officer

 

Date: April 24, 2026

  

 

 

 

Exhibit Index

 

Exhibit 99.1 — Record Date For Annual General Meeting of Shareholders

 

 

 

 

Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law. 

 

 

 

Exhibit 99.1

 

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

 

Under our weighted voting rights structure, our share capital comprises Class A ordinary shares and Class B ordinary shares. Each Class A ordinary share entitles the holder to exercise one vote, and each Class B ordinary share entitles the holder to exercise ten votes, respectively, on any resolution tabled at our general meetings, except as may otherwise be required by law or by the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited or provided for in our memorandum and articles of association. Shareholders and prospective investors should be aware of the potential risks of investing in a company with a weighted voting rights structure. Our American depositary shares, each representing three of our Class A ordinary shares, are listed on the Nasdaq Global Select Market in the United States under the symbol BZUN.  

 

 

Baozun Inc.

寶尊電商有限公司*

(A company controlled through weighted voting rights and incorporated in the Cayman Islands with limited liability)

(Stock Code: 9991)  

 

RECORD DATE FOR

ANNUAL GENERAL MEETING OF SHAREHOLDERS  

 

The board of directors (the “Board”) of Baozun Inc. (the “Company”) announces that the record date for the purpose of determining the eligibility of the holders of the ordinary shares of the Company, with par value US$0.0001 per share (the “Ordinary Shares”) to attend and vote at our forthcoming annual general meeting of shareholders of the Company (the “Annual General Meeting”) will be as of close of business on Friday, May 15, 2026, Hong Kong time (the “Ordinary Shares Record Date”) and the register of members of the Company will be closed from Tuesday, May 12, 2026 to Friday, May 15, 2026 (both days inclusive). In order to be eligible to attend and vote at the Annual General Meeting, all valid documents for the transfers of Class A Ordinary Shares, par value US$0.0001 per share (the “Class A Ordinary Shares”) accompanied by the relevant share certificates must be lodged with the Company’s Hong Kong branch share registrar and transfer office, Computershare Hong Kong Investor Services Limited, Shops 1712-1716, 17th Floor, Hopewell Centre, 183 Queen’s Road East, Wan Chai, Hong Kong, not later than 4:30 p.m. on Monday, May 11, 2026, Hong Kong time. All persons who are registered holders of the Ordinary Shares on the Ordinary Shares Record Date will be entitled to attend and vote at the Annual General Meeting.  

 

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Holders of American depositary shares (the “ADSs”) issued by JP Morgan Chase Bank, N.A., as depositary of the ADSs, and representing our Class A Ordinary Shares do not have direct right to attend or vote at the Annual General Meeting under the memorandum and articles of association of the Company. Holders of ADSs as of close of business on Friday, May 15, 2026, New York time (the “ADSs Record Date”, together with the Ordinary Shares Record Date, the “Record Date”), will be able to instruct JP Morgan Chase Bank, N.A., the holder of record of Class A Ordinary Shares represented by ADSs, as to how to vote the Class A Ordinary Shares represented by such ADSs. Upon the timely receipt of a properly completed ADS voting instruction card, JP Morgan Chase Bank, N.A., as depositary of the ADSs, will endeavor, to the extent practicable and legally permissible, to vote or cause to be voted at the Annual General Meeting the amount of Class A Ordinary Shares represented by the ADSs in accordance with the instructions set forth in the ADS voting instruction card. Please be aware that, due to the time difference between Hong Kong and New York, if a holder of ADSs cancels his or her ADSs in exchange for Class A Ordinary Shares on Friday, May 15, 2026, New York time, such holder of ADSs will not be able to instruct JP Morgan Chase Bank, N.A., as depositary of the ADSs, as to how to vote the Class A Ordinary Shares represented by the canceled ADSs as described above, and will also not be a holder of those Class A Ordinary Shares as of the Ordinary Shares Record Date for the purpose of determining the eligibility to attend and vote at the Annual General Meeting.

 

Details including the date and location of the Annual General Meeting will be set out in our notice of Annual General Meeting to be issued and provided to holders of our Ordinary Shares and ADSs as of the respective Record Date together with the proxy materials in due course.  

 

  By order of the Board
  Baozun Inc.
  Vincent Wenbin Qiu
  Chairman  

 

Hong Kong, April 24, 2026

 

As at the date of this announcement, our board of directors comprises Mr. Vincent Wenbin Qiu as the chairman, Mr. Junhua Wu, Dr. Jun Wang and Ms. Bin Yu as directors, and Mr. Yiu Pong Chan, Mr. Steve Hsien-Chieng Hsia and Mr. Benjamin Changqing Ye as independent directors.  

 

*  for identification purposes only  

 

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FAQ

What is Baozun (BZUN) setting the record date for in this 6-K filing?

Baozun is setting the record date to determine which shareholders can attend and vote at its upcoming annual general meeting. Ordinary shareholders on the register at close of business on May 15, 2026, Hong Kong time, will be eligible to participate and vote.

When is the record date for Baozun (BZUN) ordinary shareholders to vote at the AGM?

The record date for Baozun’s ordinary shareholders is close of business on May 15, 2026, Hong Kong time. Anyone registered as a holder of ordinary shares on that date will be entitled to attend and vote at the forthcoming annual general meeting.

How can Baozun (BZUN) ADS holders participate in voting at the annual general meeting?

ADS holders cannot vote directly at the meeting but may instruct JP Morgan Chase Bank, N.A. how to vote their underlying Class A ordinary shares. ADS holders of record as of May 15, 2026, New York time, can submit voting instructions via ADS voting instruction cards.

How does Baozun’s weighted voting rights structure affect shareholder voting?

Baozun uses a weighted voting rights structure, where each Class A ordinary share carries one vote and each Class B ordinary share carries ten votes. This means holders of Class B shares have greater voting influence on resolutions at general meetings than Class A shareholders.

What is the relationship between Baozun’s ADSs and its Class A ordinary shares?

Baozun’s American depositary shares, listed on the Nasdaq Global Select Market under symbol BZUN, each represent three Class A ordinary shares. ADS holders rely on JP Morgan Chase Bank, N.A. as depositary to vote the underlying Class A shares according to their instructions.

Filing Exhibits & Attachments

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