Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026
Rhea-AI Summary
Baozun (Nasdaq: BZUN) will release its unaudited financial results for the quarter ended March 31, 2026 on Wednesday, May 20, 2026 before U.S. market open. A conference call is scheduled the same day at 7:30 a.m. ET (7:30 p.m. Beijing time).
Dial-in numbers, passcodes, replay access, and a live webcast on the company investor relations site are provided for investors.
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News Market Reaction – BZUN
In the May 8 session, BZUN declined 0.36%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Earnings date Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 11 | Earnings date notice | Neutral | -0.8% | Set Q4 and FY2025 results release and call schedule with access details. |
| Nov 11 | Earnings date notice | Neutral | +0.6% | Announced Q3 2025 results release timing and conference call logistics. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Past earnings date notices for BZUN have led to minimal price moves around the announcement.
Recent BZUN history around earnings dates shows limited price impact. The Mar 11, 2026 notice for Q4/FY2025 results saw a -0.81% move, while the Nov 11, 2025 Q3 2025 earnings date release coincided with a 0.63% move. Today’s announcement of the Q1 2026 earnings date continues this pattern of routine scheduling updates rather than new financial information.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Wednesday, May 20, 2026 (7:30 p.m. Beijing time on the same day).
Dial-in details for the earnings conference call are as follows:
1-888-317-6003 | |
800-963-976 | |
65-3158-8715 | |
Mainland China: | 4001-206-115 |
International: | 1-412-317-6061 |
Passcode: | 4769193 |
A replay of the conference call may be accessible through May 26, 2026 by dialing the following numbers:
1-855-669-9658 | |
International: | 1-412-317-0088 |
Replay Access Code: | 3492191 |
A live webcast of the conference call will be available on the Investor Relations section of Baozun's website at http://ir.baozun.com. An archived webcast will be available through the same link following the call.
Safe Harbor Statements
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "looking forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.
About Baozun Inc.
Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that "Technology Empowers the Future Success", Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.
For more information, please visit http://ir.baozun.com.
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
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SOURCE Baozun Inc.