Twilio Unveils Segment for Healthcare & Life Sciences to Break Down Data Silos and Enable Proactive, Customized Care Across the Patient Journey
Twilio (NYSE: TWLO) announced the launch of Twilio Segment for Healthcare & Life Sciences, a HIPAA-eligible customer data platform designed to enhance patient experiences and health outcomes. This platform unifies Protected Health Information (PHI) data across patients' care journeys, integrating in-person visits with digital touchpoints. Key partner Healthfirst utilizes this platform for proactive patient engagement, including resolving prescription denials and ensuring medication adherence. This offering positions Twilio to capitalize on healthcare's shift towards personalized, data-driven care.
- Launch of Twilio Segment for Healthcare & Life Sciences expands service offerings.
- Partnership with Healthfirst demonstrates practical applications of the platform for patient engagement.
- The platform enables integration of offline and online data, improving healthcare organizations' ability to deliver personalized care.
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Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes
Today’s top healthcare companies — providers, health insurers, biotech, pharmaceutical, and digital health companies — are focused on improving the end-to-end patient experience. But current data solutions lack the ability to merge offline and online PHI data making it impossible for healthcare organizations to provide real-time, intelligent and personalized support. Now, these organizations have the power to connect in-person visits such as doctor and pharmacy visits, with digital touchpoints across the web, patient portal or mobile app, and communication channels such as phone, chat, video and email, to deliver personalized journeys based on patients’ specific and constantly evolving medical and personal needs.
- Instantly resolving a prescription denial by reaching out proactively to a member before they’ve even left the pharmacy
- Determining if a patient is adhering to their medication with real-time pickup history and identifying who needs assistance – which is critical for chronic care like cancer and diabetes
- Ensuring that a patient is attending annual health checkups and health visits, ingesting those events and orchestrating the next best action via SMS or phone call with a health advocate
- Leveraging customer data coming into Twilio Flex and Twilio Segment to inform products and features for mobile and web apps
“People have come to expect personalized and convenient customer experiences in nearly every aspect of their lives except healthcare where a patient’s health and well-being is at stake,” said
“Digital experiences in every industry are setting expectations. Old methods are no longer acceptable in any industry,” said
“With Twilio Segment for Healthcare & Life Sciences, healthcare organizations can now utilize data siloed in legacy tools that they had access to, but were not able to truly use,” said
Twilio Segment for Healthcare & Life Sciences is now generally available. To learn more, visit www.segment.com/industry/healthcare/.
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About Twilio Segment
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the world’s #1 CDP for 2021 market share. Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Tens of thousands of companies, including
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