Twilio Scores a Multi-Year Partnership to Support Chelsea Football Club’s Fan Engagement Strategy
Twilio (NYSE: TWLO) has announced a multi-year partnership with Chelsea Football Club as an official supplier. The collaboration will leverage Twilio Segment customer data platform to enhance fan engagement for Chelsea's 615 million global supporters.
The partnership will enable Chelsea to create personalized experiences for fans, including stadium promotions, customized content featuring favorite players, and optimized stadium navigation for refreshments. Twilio's technology will help the club better understand fan interactions and deliver tailored experiences both in-stadium and digitally.
To commemorate the partnership, Twilio is launching 'One in a Twilion', an award recognizing women's contributions in technology teams. The winner and three runners-up will be announced on March 5, 2025, ahead of International Women's Day.
Twilio (NYSE: TWLO) ha annunciato una partnership pluriennale con il Chelsea Football Club come fornitore ufficiale. La collaborazione sfrutterà la piattaforma di dati sui clienti Twilio Segment per migliorare l'engagement dei tifosi dei 615 milioni di sostenitori globali del Chelsea.
La partnership permetterà al Chelsea di creare esperienze personalizzate per i tifosi, tra cui promozioni negli stadi, contenuti personalizzati con i giocatori preferiti e una navigazione ottimizzata nello stadio per il servizio di ristorazione. La tecnologia di Twilio aiuterà il club a comprendere meglio le interazioni con i tifosi e a offrire esperienze su misura sia all'interno dello stadio che digitalmente.
Per commemorare la partnership, Twilio lancerà 'One in a Twilion', un premio che riconosce i contributi delle donne nei team tecnologici. Il vincitore e tre finalisti saranno annunciati il 5 marzo 2025, in vista della Giornata Internazionale della Donna.
Twilio (NYSE: TWLO) ha anunciado una asociación de varios años con el Chelsea Football Club como proveedor oficial. La colaboración aprovechará la plataforma de datos de clientes Twilio Segment para mejorar el compromiso de los aficionados de los 615 millones de seguidores globales del Chelsea.
La asociación permitirá al Chelsea crear experiencias personalizadas para los aficionados, incluidas promociones en el estadio, contenido personalizado con sus jugadores favoritos y navegación optimizada en el estadio para obtener refrescos. La tecnología de Twilio ayudará al club a comprender mejor las interacciones con los aficionados y a ofrecer experiencias adaptadas tanto en el estadio como de manera digital.
Para conmemorar la asociación, Twilio lanzará 'One in a Twilion', un premio que reconoce las contribuciones de las mujeres en los equipos de tecnología. El ganador y tres finalistas se anunciarán el 5 de marzo de 2025, antes del Día Internacional de la Mujer.
트윌리오 (NYSE: TWLO)는 첼시 축구 클럽과 공식 공급업체로서 다년간의 파트너십을 발표했습니다. 이 협력은 트윌리오 세그먼트 고객 데이터 플랫폼을 활용하여 6억 1500만 명의 전 세계 팬들과의 engagement를 강화할 것입니다.
파트너십을 통해 첼시는 팬들을 위한 맞춤형 경험을 생성할 수 있으며, 여기에는 경기장 프로모션, 좋아하는 선수를 주제로 한 맞춤 콘텐츠, 음료를 위한 최적화된 경기장 내 내비게이션이 포함됩니다. 트윌리오의 기술은 클럽이 팬들과의 상호작용을 더 잘 이해하고, 경기장 내외로 개인화된 경험을 제공하는 데 도움을 줄 것입니다.
파트너십을 기념하기 위해 트윌리오는 'One in a Twilion'을 출시하며, 이는 기술 팀에서 여성의 기여를 인정하는 상입니다. 수상자와 3명의 최종 후보는 2025년 3월 5일, 세계 여성의 날을 앞두고 발표될 예정입니다.
Twilio (NYSE: TWLO) a annoncé un partenariat pluriannuel avec le Chelsea Football Club en tant que fournisseur officiel. Cette collaboration utilisera la plateforme de données clients Twilio Segment pour améliorer l'engagement des 615 millions de supporters mondiaux de Chelsea.
Le partenariat permettra à Chelsea de créer des expériences personnalisées pour les fans, y compris des promotions dans le stade, du contenu personnalisé mettant en avant les joueurs préférés, et une navigation optimisée dans le stade pour se restaurer. La technologie de Twilio aidera le club à mieux comprendre les interactions des fans et à offrir des expériences sur mesure tant dans le stade qu'en ligne.
Pour commémorer ce partenariat, Twilio lancera 'One in a Twilion', un prix reconnaissant les contributions des femmes dans les équipes technologiques. Le gagnant et trois finalistes seront annoncés le 5 mars 2025, à l'approche de la Journée internationale des femmes.
Twilio (NYSE: TWLO) hat eine mehrjährige Partnerschaft mit dem Chelsea Football Club als offiziellem Anbieter bekannt gegeben. Die Zusammenarbeit wird die Kundenplattform Twilio Segment nutzen, um das Fan-Engagement der 615 Millionen globalen Unterstützer des Chelsea zu verbessern.
Die Partnerschaft ermöglicht es Chelsea, personalisierte Erlebnisse für die Fans zu schaffen, einschließlich Stadionaktionen, maßgeschneiderten Inhalten mit ihren Lieblingsspielern und optimierter Stadionnavigation für Erfrischungen. Die Technologie von Twilio wird dem Club helfen, die Interaktionen mit den Fans besser zu verstehen und maßgeschneiderte Erlebnisse sowohl im Stadion als auch digital anzubieten.
Zur Feier der Partnerschaft startet Twilio 'One in a Twilion', einen Preis, der die Beiträge von Frauen in Technologieteams anerkennt. Der Gewinner und drei Finalisten werden am 5. März 2025, vor dem Internationalen Frauentag, bekannt gegeben.
- Multi-year partnership with major sports franchise Chelsea FC
- Access to large customer base of 615 million global fans
- Expansion of Twilio Segment CDP implementation in sports industry
- None.
Insights
This strategic partnership marks a significant expansion of Twilio's presence in the lucrative sports technology sector, particularly in fan engagement and personalization. The implementation of Twilio Segment CDP for Chelsea's 615 million global fans presents a compelling use case that could accelerate Twilio's growth in the sports industry.
The partnership's value proposition extends beyond traditional sports sponsorship. By leveraging Twilio's CDP to create personalized experiences - from stadium entry promotions to tailored content delivery - Chelsea gains a powerful tool for fan monetization and engagement. This real-world demonstration of Twilio's capabilities in a high-profile setting could attract similar partnerships with other sports organizations, potentially opening up a new vertical market for the company.
From a technical perspective, managing and analyzing data for such a massive fanbase presents both challenges and opportunities. Success in this implementation could position Twilio as a go-to solution for large-scale sports organizations looking to enhance their digital fan experiences. The partnership also aligns with the broader industry trend toward data-driven fan engagement and personalization in sports, where the global sports technology market is experiencing rapid growth.
The timing is particularly strategic, coinciding with the increasing importance of digital fan engagement in sports business models. This positions Twilio to capture a larger share of the sports technology market while providing Chelsea with a competitive advantage in fan engagement and monetization strategies.
•The partnership aims to make fans feel closer to the club, through Twilio-powered, personalised fan engagement
•Twilio and
Twilio will enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP). By leveraging Twilio Segment, the club will gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with
As the club continues to grow and also strengthen the women's game, its partnership with Twilio will play a key role in this mission. The collaboration will enhance fans' connection through personalised updates about matches and ticket availability while tailoring web and app experiences to better serve their supporters.
Peter Bell, Vice President of Marketing, EMEA at Twilio, said: “This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting
Phil Lynch, Chief Digital Officer of Chelsea Football Club, said: “We are delighted to welcome Twilio to the
“For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base."
To mark the partnership’s announcement, Twilio is launching ‘One in a Twilion’, an award honouring the impact of women in technology teams. Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses. The one winner and three runners-up, selected by some of Twilio’s women leaders, will be announced on March 5, 2025, in the run-up to International Women’s Day.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
About Chelsea Football Club
Chelsea Football Club is one of the top football clubs globally and its men’s team were the FIFA Club World Cup winners for 2021, beating Brazilian side Palmeiras in the final in
Founded in 1905,
The 2021 Champions League and Super Cup triumphs ensured
The Chelsea Women’s team have enjoyed a huge amount of success and in 2024 won the FA Women’s Super League for a fifth consecutive year and the seventh time overall. The Women’s FA Cup has been won on five occasions. The side has also captured the FA Women’s League Cup twice as well as reaching the UEFA Women’s Champions League final in 2021.
In addition to possessing some of the world’s most recognisable players,
The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205412334/en/
Media Contact
Ina Perkins (EMEA PR Lead)
E: iperkins@twilio.com
Source: Twilio
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