Twilio Scores a Multi-Year Partnership to Support Chelsea Football Club’s Fan Engagement Strategy
•The partnership aims to make fans feel closer to the club, through Twilio-powered, personalised fan engagement
•Twilio and
Twilio will enhance Chelsea’s fan engagement in the stadium and through digital experiences using the Twilio Segment customer data platform (CDP). By leveraging Twilio Segment, the club will gain deeper insights into its 615 million-strong global fan base, creating a comprehensive view of each fan’s interaction with
As the club continues to grow and also strengthen the women's game, its partnership with Twilio will play a key role in this mission. The collaboration will enhance fans' connection through personalised updates about matches and ticket availability while tailoring web and app experiences to better serve their supporters.
Peter Bell, Vice President of Marketing, EMEA at Twilio, said: “This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting
Phil Lynch, Chief Digital Officer of Chelsea Football Club, said: “We are delighted to welcome Twilio to the
“For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base."
To mark the partnership’s announcement, Twilio is launching ‘One in a Twilion’, an award honouring the impact of women in technology teams. Submissions will open to the public, inviting nominations for women in tech who have driven brilliant work and results for their teams and businesses. The one winner and three runners-up, selected by some of Twilio’s women leaders, will be announced on March 5, 2025, in the run-up to International Women’s Day.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
About Chelsea Football Club
Chelsea Football Club is one of the top football clubs globally and its men’s team were the FIFA Club World Cup winners for 2021, beating Brazilian side Palmeiras in the final in
Founded in 1905,
The 2021 Champions League and Super Cup triumphs ensured
The Chelsea Women’s team have enjoyed a huge amount of success and in 2024 won the FA Women’s Super League for a fifth consecutive year and the seventh time overall. The Women’s FA Cup has been won on five occasions. The side has also captured the FA Women’s League Cup twice as well as reaching the UEFA Women’s Champions League final in 2021.
In addition to possessing some of the world’s most recognisable players,
The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205412334/en/
Media Contact
Ina Perkins (EMEA PR Lead)
E: iperkins@twilio.com
Source: Twilio