Twilio Partners With Singtel to Deliver Secure, Branded RCS Messaging for Businesses in Singapore
Interactive and trusted messaging builds trust and strengthens customer engagement
With consumer expectations around data privacy and security on the rise, businesses worldwide need to establish trust with customers when interacting with them – and Rich Communications Services (RCS) Business Messaging has emerged as an avenue for brands to accomplish that. In
“As consumers grow increasingly savvy and discerning, they demand trusted and immersive experiences at every touchpoint. RCS messaging offers an enhanced alternative to SMS and bridges the gap between traditional messaging and the interactive experiences offered by over-the-top channels. It provides the perfect solution to deliver interactive, dynamic communications while assuring customers of the sender’s identity,” said Robert Woolfrey, Vice President, APJ, Communications at Twilio. “We’re thrilled to partner with Singtel to empower businesses in
“Businesses in
Twilio makes it simple to start leveraging and benefitting from RCS:
- Automatic upgrade: Twilio intelligently upgrades SMS messages to RCS on supported devices. RCS messages up to 160 UTF-8 characters are priced the same as standard SMS making it a cost-effective upgrade.
- Immediate testing: Branded profiles can be built directly in the Twilio Console to begin testing with designated devices immediately.
- Zero code changes: Once the sender is approved, it can be activated in the Console without any code modifications, API integrations, or changes in configurations. Twilio manages registration and onboarding with international carriers, capability checks, and provides tools to ensure messages are delivered over SMS when RCS is not available.
- Improved Metrics: Businesses can leverage valuable data and insights into customer engagement including RCS read receipts within existing Twilio dashboards.
For more information on Twilio’s RCS services and how they can empower your brand to deliver trusted, personalised communications at scale, please visit Twilio’s website.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227016336/en/
Shelina Mahtani (APJ PR Lead)
smahtani@twilio.com
Source: Twilio