Twilio Expands Customer Engagement Platform to Strengthen Digital Businesses in Face of Macroeconomic Headwinds
Twilio (NYSE: TWLO) has introduced its Customer Engagement Platform (CEP) enhancements at SIGNAL 2022, aiming to strengthen direct customer relationships during economic uncertainty. Twilio Engage, now generally available, enables businesses like Discovery Education to create personalized experiences across channels, leveraging real-time data for improved customer engagement. Additionally, the new Verify Silent Network Authentication streamlines user onboarding by reducing login time significantly. Omdia ranks Twilio as a leader in the CEP space, highlighting its effective customer experience capabilities.
- Launch of Twilio Engage enhances personalized customer experiences.
- New Verify Silent Network Authentication reduces customer login time from 20 seconds to just 5 seconds.
- Ranked as a leader in the Customer Engagement Platform space by Omdia.
- Innovative brands like Discovery Education already utilizing Twilio Engage to enhance user engagement.
- None.
With One Customer Engagement Platform for Onboarding, Engagement and Retention, Businesses Can Forge Durable, Direct Customer Relationships
Now Generally Available, Twilio Engage Empowers Customers like Discovery Education to Activate Data-Driven, Personalized Experiences Across Multiple Channels and at Scale
SIGNAL 2022 -- Today at SIGNAL 2022,
“My conversations with Twilio’s customers are changing rapidly right now. While the focus before was on a passion for growth, leaders today are concerned about the economy, durability, and are looking for ways to do more with less,” said
Omdia, a leading technology analyst group, released its annual Universe analysis on Customer Engagement Platform vendors.
Onboard and activate your customers with a VIP fast lane
Every brand has to decide how much information to collect so they can verify that new users are legitimate. Historically, it’s always been a trade-off between user experience and security. Every time a customer can't sign up or log in because the process was too long or frustrating, that's lost business. But brands shouldn’t have to make a trade-off between seamless, positive, user experiences and added protections.
With that in mind,
By partnering with 56+ mobile operators across 30+ countries,
Engage your customers and power efficient growth with real-time, data-driven experiences through any digital channel
With volatility in the global economy, marketers everywhere are being asked to do more with less. Lowering customer acquisition costs (CAC) and increasing lifetime value (LTV), is top of mind, but challenging to achieve without good, real-time data at scale.
Enter: Twilio Engage, the marketing solution that uniquely puts the power of a native Customer Data Platform (CDP) and native omnichannel together in one platform - so from one place you can act on your data in real time and via any digital channel. With a complete view of the customer, built with rich, real-time profiles in the same place where you orchestrate journeys and activate precise personalized experiences, marketers can drive efficient growth at scale. Now generally available2, innovative brands like Discovery Education, EasyHealth,
“In building Twilio Engage, we set out to help marketers deliver exceptional omnichannel campaigns fit for the digital era. Today, pressure to lower acquisition costs and to bolster lifetime value has intensified, and the need for personalized customer engagement at scale is greater than ever before. But current marketing solutions can’t meet this need because they don’t have data at the foundation, or they just have a CDP bolted on,” said
“Twilio Engage helps us keep the 4.5 million educators and 45 million K-12 students we serve tuned into our platform," said
At the core of Twilio’s CEP is the Twilio Segment Customer Data Platform. This year, for the third year in a row, IDC named Segment the world’s #1 CDP for market share3. Twilio Segment brings data together in a single place to create customer profiles in real-time, and helps leading brands like Allergan, Domino’s
Retain and deepen customer relationships, with data-backed interactions
When businesses empower customer service representatives with data and tools to make every interaction more personalized, it turns service conversations into value conversations that build and retain relationships. World-renowned brands like
Automation is also playing a vital role in improving the contact center experience, with Conversational IVRs.
“In 2022, we’ve continued to bring industry-leading customer engagement innovations to Flex, including Flex Conversations, HIPAA eligibility, and an expansion of our Flextensions partner program,” said
At SIGNAL 2022, expect to hear how businesses are leveraging Twilio’s Customer Engagement Platform in the ‘era of durability.’
1 |
Currently available in EU, |
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2 | Twilio Engage (Foundations) is available internationally; Twilio Engage (Premier) is currently available in the US |
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3 |
IDC Worldwide customer Data Platform Market shares, 2019: Calm Before the Marketing Cloud Vendor Storm, |
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4 | Currently available in the US, in public beta |
View source version on businesswire.com: https://www.businesswire.com/news/home/20221102005072/en/
press@twilio.com
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