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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
A new survey by Stagwell's The Harris Poll reveals significant gaps in postpartum maternal health education and support in the U.S. Key findings include:
- 40% of women who have been pregnant received insufficient or no information on breastfeeding from healthcare providers
- 53% of women who have been pregnant did not receive enough or any information on postpartum depression
- 24% of women rate their postpartum care as less than adequate
- 74% of women agree there isn't enough focus on postpartum healthcare for mothers
- 64% feel mothers are often forgotten once the baby arrives
- 73% consider maternity leave provided by most U.S. employers insufficient
- 58% believe paid maternity leave should be at least 12 weeks
The survey highlights the critical need for improved postpartum support, education, and policy changes to better support mothers and their children.
The Code and Theory Network, Stagwell's digital transformation network, has expanded to include Instrument and Left Field Labs. This strategic alignment creates unparalleled digital transformation capabilities, with the network now consisting of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs, Rhythm, and Mediacurrent. The expansion aims to deliver comprehensive value from concept to continuity, with a human-led, tech-powered approach that embeds AI into its capabilities.
Instrument, a design and technology company, brings its all-women C-suite and expertise across brand, product, and marketing verticals. Left Field Labs, known for creative technology and innovation, recently worked on Google Search's new AI and AR modalities. This expansion builds on Code and Theory's recent recognitions, including Ad Age's Business Transformation Agency of the Year and ANA B2B Agency of the Year.
The July Harvard CAPS / Harris poll reveals a reset in the presidential race following Vice President Kamala Harris's anointment as the Democratic frontrunner. Trump now leads Harris by 3 points (48% to 45%), down from his 7-point lead over Biden in June. Key findings include:
- 79% of voters approve of Biden's decision to step down
- Harris enjoys a 9-point jump in favorability
- Both Trump and Harris have similar favorability ratings (48% and 47% respectively)
- 24% of voters say they could change their mind
- Harris performs better among minority and women voters
- Majority of voters support GOP platform initiatives
- 66% believe Israel should retaliate against Hezbollah attacks
The poll, conducted July 26-28, 2024, surveyed 2,196 registered voters and covers public opinion on candidates and GOP policy platform post-Republican National Convention.
Yamamoto, a Stagwell (STGW) company, celebrates its 45th anniversary as a creative agency. Founded in 1979 by Peter Seitz, Hideki Yamamoto, and Miranda Moss, the agency has evolved from brand design and identity to a full-service creative powerhouse. CEO Kathy McCuskey emphasizes the agency's curious, creative, and courageous approach, building on its founders' legacy.
The agency has expanded into journalism-based brand storytelling and emerging technologies like AI and AR. Chief Creative Officer Michael Stelmaszek aims to make clients proud and competitors jealous. Yamamoto's digital practice includes ecommerce, web design, and spatial computing. The agency has won numerous awards and was named one of the Twin Cities Best Places to Work in 2024.
Stagwell (NASDAQ: STGW) has acquired LEADERS, a Tel Aviv-based digital agency specializing in influencer marketing and social commerce. The acquisition includes LEADERS' SaaS platform, InfluencerMarketing.AI (IMAI), which joins Stagwell Marketing Cloud's PRophet Comms Tech Suite. IMAI uses advanced AI to connect brands with over 300 million creators worldwide, offering robust analytics and campaign management tools.
This acquisition marks Stagwell's first agency in Israel and strengthens its global influencer marketing capabilities. LEADERS' founders, Eran Nizri and Yehonatan Arami, will continue in leadership roles within Stagwell. The move is part of Stagwell's global expansion strategy and investment in AI-enabled marketing solutions, representing the company's seventh acquisition in 2024.
The Harris Poll, a global public opinion and advisory firm and part of Stagwell (NASDAQ: STGW), has acquired BERA, a leading predictive brand technology platform. This acquisition aims to integrate BERA's AI-powered brand insights and analytics into the Harris Quest suite, thereby enhancing real-time market research and brand tracking capabilities.
BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools. The integration is expected to provide clients with advanced predictive analytics, comprehensive brand valuation, and improved audience targeting. This strategic move is poised to deliver faster and more accurate insights for effective decision-making across various industries.
Key features include advanced predictive analytics to forecast brand performance, comprehensive brand valuation to track and optimize brand equity, and enhanced audience targeting to improve marketing efficiency and ROI. This acquisition underscores Stagwell's commitment to advancing market research and brand management technologies.
Stagwell (NASDAQ: STGW) announced it will release its financial results for the three months ended June 30, 2024, on Thursday, August 1, 2024, before the market opens.
A video webcast to review these results is scheduled for the same day at 8:30 AM (ET). Interested parties can register to attend via Stagwell's website. A replay will also be available.
Stagwell is a marketing network that aims to transform marketing through a blend of creativity and technology. It employs over 13,000 specialists in more than 34 countries.
Stagwell (NASDAQ: STGW) released findings from the June Harvard CAPS / Harris poll, revealing a sharp decline in President Joe Biden's approval ratings and increasing voter concerns over economics and immigration. Biden's approval dropped to 40%, the lowest since July 2022. Post-debate, 74% of voters view Biden as too old for re-election, and 66% question his mental fitness, leading to increased support for Trump. Economic pessimism has risen, with 62% describing their financial situation as fair or poor. Regarding immigration, 57% of voters link mass immigration to increased crime and strained resources. Although interest in the Israel-Hamas conflict declined, support for Israel remains high at 80%.
The Harris Poll, part of Stagwell (STGW), will sponsor the 20th Anniversary Fierce Pharma PR & Communications Summit, focusing on life science communications amid the 2024 election cycle. The event, scheduled for July 8-9, 2024, in Jersey City, NJ, will see Michele Salomon, Vice President of The Harris Poll, participate in a panel on July 8. The panel will provide communicators with strategies to navigate the politically charged environment, featuring experts from Boehringer Ingelheim, National Pharmaceutical Council, Teva, and Weber Shandwick.
Salomon will present research from The Harris Poll, highlighting public sentiment and offering guidance for companies on managing their reputations during the election cycle. The panel aims to help industry professionals understand how to address political influence and lobbying, develop proactive communication plans, and implement crisis communication strategies. The Harris Poll leverages decades of experience across various sectors, including health insurance, pharmaceuticals, medical devices, and academia.
Stagwell Marketing Cloud's PRophet (NASDAQ: STGW) has partnered with What's Trending to launch a creator-focused content series called 'Creator Spotlight' at VidCon 2024. This series will delve into the passion, processes, and challenges of creators like Adam Rose, Gigi Gorgeous, and Golloria George, providing brands with innovative influencer marketing strategies. With 92% of brands increasing their influencer marketing budgets in 2024, this initiative comes at a important time. Episodes will cover audience engagement, balancing creativity with business goals, and future predictions of the creator landscape, starting July 23, 2024, across various social platforms.
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