Stagwell (STGW) Expands its Global Affiliate Network with the Additions of Blue Horse and DashDigital
Stagwell (NASDAQ: STGW) has expanded its Global Affiliate Network by adding two new partners: Blue Horse (Malaysia) and DashDigital (South Africa). Blue Horse specializes in performance marketing for Southeast Asia, focusing on consumer industries and e-commerce platforms like Shopee, Lazada, and TikTok Shop. DashDigital is a design studio offering digital products and web experiences through research, strategy, and responsive design. These additions strengthen Stagwell's global full-service capabilities and enhance its ability to provide tailored solutions in key markets.
Stagwell (NASDAQ: STGW) ha ampliato la sua Rete Globale di Affiliate aggiungendo due nuovi partner: Blue Horse (Malesia) e DashDigital (Sudafrica). Blue Horse si specializza nel marketing delle performance per il Sud-est asiatico, concentrandosi sulle industrie dei consumatori e sulle piattaforme di e-commerce come Shopee, Lazada e TikTok Shop. DashDigital è uno studio di design che offre prodotti digitali ed esperienze web attraverso ricerca, strategia e design responsivo. Queste aggiunte rafforzano le capacità globali di servizio completo di Stagwell e migliorano la sua abilità di fornire soluzioni su misura nei mercati chiave.
Stagwell (NASDAQ: STGW) ha ampliado su Red Global de Afiliados al añadir dos nuevos socios: Blue Horse (Malasia) y DashDigital (Sudáfrica). Blue Horse se especializa en marketing de rendimiento para el sudeste asiático, enfocándose en las industrias de consumo y plataformas de comercio electrónico como Shopee, Lazada y TikTok Shop. DashDigital es un estudio de diseño que ofrece productos digitales y experiencias web a través de investigación, estrategia y diseño responsivo. Estas incorporaciones fortalecen las capacidades globales de servicio completo de Stagwell y mejoran su capacidad para proporcionar soluciones personalizadas en mercados clave.
Stagwell (NASDAQ: STGW)는 두 개의 새로운 파트너인 Blue Horse (말레이시아)와 DashDigital (남아프리카)을 추가하여 글로벌 제휴 네트워크를 확장했습니다. Blue Horse는 동남아시아를 위한 성능 마케팅을 전문으로 하며, 소비자 산업 및 Shopee, Lazada, TikTok Shop과 같은 전자상거래 플랫폼에 집중하고 있습니다. DashDigital은 연구, 전략 및 반응형 디자인을 통해 디지털 제품과 웹 경험을 제공하는 디자인 스튜디오입니다. 이러한 추가는 Stagwell의 글로벌 완전 서비스 기능을 강화하고 주요 시장에서 맞춤형 솔루션을 제공하는 능력을 향상시킵니다.
Stagwell (NASDAQ: STGW) a élargi son Réseau Mondial d'Affiliés en ajoutant deux nouveaux partenaires : Blue Horse (Malaisie) et DashDigital (Afrique du Sud). Blue Horse se spécialise dans le marketing de performance pour l'Asie du Sud-Est, en se concentrant sur les industries de consommation et les plateformes de e-commerce telles que Shopee, Lazada et TikTok Shop. DashDigital est un studio de design offrant des produits numériques et des expériences web à travers la recherche, la stratégie et le design réactif. Ces ajouts renforcent les capacités globales de service complet de Stagwell et améliorent sa capacité à fournir des solutions sur mesure sur des marchés clés.
Stagwell (NASDAQ: STGW) hat sein Global Affiliate Network erweitert, indem es zwei neue Partner hinzugefügt hat: Blue Horse (Malaysia) und DashDigital (Südafrika). Blue Horse ist auf Performance-Marketing für Südostasien spezialisiert und konzentriert sich auf Konsumgüterindustrien und E-Commerce-Plattformen wie Shopee, Lazada und TikTok Shop. DashDigital ist ein Designstudio, das digitale Produkte und Web-Erlebnisse durch Forschung, Strategie und responsives Design anbietet. Diese Ergänzungen stärken die globalen Full-Service-Fähigkeiten von Stagwell und verbessern die Fähigkeit, maßgeschneiderte Lösungen in wichtigen Märkten anzubieten.
- Strategic expansion into key emerging markets (Southeast Asia and South Africa)
- Enhanced service portfolio in digital marketing and design capabilities
- Access to major e-commerce platforms in Southeast Asia
- None.
Insights
The addition of Blue Horse and DashDigital to Stagwell's Global Affiliate Network represents an incremental expansion into emerging markets, particularly Southeast Asia and Africa. While this strengthens Stagwell's global presence and service capabilities, the immediate financial impact appears The key strategic value lies in accessing Malaysia's rapidly growing digital economy and South Africa's emerging market potential.
These partnerships follow Stagwell's asset-light expansion strategy, allowing market entry without significant capital investment. Both affiliates bring specialized digital marketing capabilities that complement Stagwell's existing services, particularly in e-commerce and digital design. However, given the relatively small size of these affiliates and the nature of affiliate partnerships, this news is unlikely to materially impact Stagwell's near-term financial performance.
Through its Global Affiliate Program, Stagwell provides global full-service capabilities ensuring clients receive best-in-class service and solutions tailored to their priority markets.
A deeper look at each of the new affiliate's capabilities:
Blue Horse -
Blue Horse Digital Marketing is a technology-led, highly personal answer to the ever-growing performance marketing needs of
"Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele," said Nicholas Wong, Co-Founder and Director of Blue Horse.
DashDigital –
DashDigital is a specialized design studio that helps brands connect with their audience, using in-depth research, rigorous strategy, well-built technology and responsive design. DashDigital serves a global client base, building beautiful digital products and impactful web experiences for brands, organizations and agencies alike.
"At DashDigital, collaboration is everything, so the opportunity to join Stagwell's affiliate program is huge for us," says Rogan Jansen, co-founder and creative director at DashDigital. "We can't wait to harness the immense resources and possibilities the partnership will afford us, continuing on our mission to push the boundaries of design and encourage our clients to do the same."
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media contact:
Maggie Axford
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
FAQ
What companies did Stagwell (STGW) add to its Global Affiliate Network in November 2024?
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