Americans Expect Auto Prices to Jump Nearly 15%, Dampening Buyer Interest, New HarrisX-Allison Worldwide Poll Finds
U.S. consumers anticipate a significant 14.4% increase in vehicle prices over the next year, according to a new HarrisX-Allison Worldwide poll of 1,750+ American adults. The survey reveals declining purchase intent, with only 17% 'very likely' to buy a vehicle in the next 12 months (down from 21% in February), while 'very unlikely' buyers increased from 28% to 41%.
Consumer sentiment shows 56% believe it's a bad time to buy a car, up from 46%. Preference for U.S.-made vehicles remains highest at 71% (down from 80%), followed by declining interest in Japanese (47%), German (37%), and Korean (32%) brands. Traditional gas/diesel vehicles maintain strong preference at 62%, while EVs remain at just 9% interest.
With 53% expecting higher auto loan interest rates and only 14% anticipating decreases, the auto industry, which represents 5% of U.S. GDP and employs 10 million Americans, faces uncertainty amid cooling demand and high financing costs.
I consumatori statunitensi prevedono un significativo aumento del 14,4% dei prezzi dei veicoli nel prossimo anno, secondo un nuovo sondaggio HarrisX-Allison Worldwide su oltre 1.750 adulti americani. Il sondaggio rivela una diminuzione dell'intenzione di acquisto, con solo il 17% 'molto probabile' di acquistare un veicolo nei prossimi 12 mesi (in calo dal 21% di febbraio), mentre i compratori 'molto improbabili' sono aumentati dal 28% al 41%.
Il sentiment dei consumatori mostra che il 56% ritiene che sia un brutto momento per comprare un'auto, in aumento dal 46%. La preferenza per i veicoli prodotti negli Stati Uniti rimane la più alta al 71% (in calo dall'80%), seguita da un interesse in diminuzione per i marchi giapponesi (47%), tedeschi (37%) e coreani (32%). I veicoli tradizionali a benzina/diesel mantengono una forte preferenza al 62%, mentre gli EV rimangono con solo il 9% di interesse.
Con il 53% che si aspetta tassi di interesse più elevati sui prestiti auto e solo il 14% che prevede diminuzioni, l'industria automobilistica, che rappresenta il 5% del PIL statunitense e impiega 10 milioni di americani, affronta incertezze a fronte di una domanda in raffreddamento e alti costi di finanziamento.
Los consumidores estadounidenses anticipan un aumento significativo del 14.4% en los precios de los vehículos durante el próximo año, según una nueva encuesta de HarrisX-Allison Worldwide a más de 1,750 adultos estadounidenses. La encuesta revela una disminución en la intención de compra, con solo el 17% 'muy probable' de comprar un vehículo en los próximos 12 meses (bajando del 21% en febrero), mientras que los compradores 'muy improbables' aumentaron del 28% al 41%.
El sentimiento del consumidor muestra que el 56% cree que es un mal momento para comprar un coche, en aumento desde el 46%. La preferencia por los vehículos fabricados en EE. UU. se mantiene en el nivel más alto con un 71% (bajando del 80%), seguida por un interés en declive por las marcas japonesas (47%), alemanas (37%) y coreanas (32%). Los vehículos tradicionales de gasolina/diesel mantienen una fuerte preferencia al 62%, mientras que los vehículos eléctricos (EV) solo alcanzan un 9% de interés.
Con un 53% esperando tasas de interés más altas para préstamos automotrices y solo un 14% anticipando disminuciones, la industria automotriz, que representa el 5% del PIB de EE. UU. y emplea a 10 millones de estadounidenses, enfrenta incertidumbre en medio de una demanda en enfriamiento y altos costos de financiamiento.
미국 소비자들은 향후 1년 동안 차량 가격이 14.4% 상승할 것으로 예상하고 있습니다, 이는 1,750명 이상의 미국 성인을 대상으로 한 HarrisX-Allison Worldwide의 새로운 조사에 따른 것입니다. 이번 조사에서는 구매 의향이 감소하고 있으며, 향후 12개월 내에 차량을 '매우 구입할 가능성이 높다'고 응답한 비율이 21%에서 17%로 감소한 반면, '매우 구입할 가능성이 낮다'고 응답한 비율은 28%에서 41%로 증가했습니다.
소비자 심리는 56%가 자동차를 구매하기에 나쁜 시점이라고 생각한다고 나타났으며, 이는 46%에서 증가한 수치입니다. 미국산 차량에 대한 선호도는 여전히 71%로 가장 높지만(80%에서 감소), 일본(47%), 독일(37%), 한국(32%) 브랜드에 대한 관심은 감소하고 있습니다. 전통적인 가솔린/디젤 차량에 대한 선호도는 62%로 강하게 유지되고 있으며, 전기차(EV)에 대한 관심은 9%에 불과합니다.
53%는 자동차 대출 이자율이 더 높아질 것으로 예상하고 있으며, 14%만이 감소할 것으로 예상하고 있어, 미국 GDP의 5%를 차지하고 1,000만 명의 미국인을 고용하는 자동차 산업은 수요 감소와 높은 금융 비용 속에서 불확실성에 직면해 있습니다.
Les consommateurs américains anticipent une augmentation significative de 14,4% des prix des véhicules au cours de l'année à venir, selon un nouveau sondage HarrisX-Allison Worldwide réalisé auprès de plus de 1 750 adultes américains. L'enquête révèle une diminution de l'intention d'achat, avec seulement 17% 'très susceptibles' d'acheter un véhicule dans les 12 prochains mois (en baisse par rapport à 21% en février), tandis que les acheteurs 'très peu susceptibles' ont augmenté de 28% à 41%.
Le sentiment des consommateurs montre que 56% estiment que c'est un mauvais moment pour acheter une voiture, en hausse par rapport à 46%. La préférence pour les véhicules fabriqués aux États-Unis reste la plus élevée à 71% (en baisse par rapport à 80%), suivie d'un intérêt en déclin pour les marques japonaises (47%), allemandes (37%) et coréennes (32%). Les véhicules traditionnels à essence/diesel conservent une forte préférence à 62%, tandis que les VE ne suscitent qu'un intérêt de 9%.
Avec 53% s'attendant à des taux d'intérêt plus élevés pour les prêts automobiles et seulement 14% anticipant des baisses, l'industrie automobile, qui représente 5% du PIB américain et emploie 10 millions d'Américains, fait face à une incertitude en raison d'une demande en ralentissement et de coûts de financement élevés.
US-Verbraucher erwarten einen signifikanten Anstieg der Fahrzeugpreise um 14,4% im kommenden Jahr, so eine neue Umfrage von HarrisX-Allison Worldwide unter über 1.750 amerikanischen Erwachsenen. Die Umfrage zeigt eine rückläufige Kaufabsicht, wobei nur 17% 'sehr wahrscheinlich' in den nächsten 12 Monaten ein Fahrzeug kaufen wollen (von 21% im Februar gesunken), während die 'sehr unwahrscheinlichen' Käufer von 28% auf 41% gestiegen sind.
Die Verbraucherstimmung zeigt, dass 56% der Meinung sind, dass es ein schlechter Zeitpunkt ist, ein Auto zu kaufen, ein Anstieg von 46%. Die Präferenz für in den USA hergestellte Fahrzeuge bleibt mit 71% am höchsten (von 80% gesunken), gefolgt von einem rückläufigen Interesse an japanischen (47%), deutschen (37%) und koreanischen (32%) Marken. Traditionelle Benzin/Diesel-Fahrzeuge behalten eine starke Präferenz mit 62%, während das Interesse an EVs nur bei 9% liegt.
Mit 53%, die höhere Zinssätze für Autokredite erwarten und nur 14%, die mit Rückgängen rechnen, sieht sich die Automobilindustrie, die 5% des US-BIP ausmacht und 10 Millionen Amerikaner beschäftigt, angesichts sinkender Nachfrage und hoher Finanzierungskosten mit Unsicherheiten konfrontiert.
- None.
- Expected 14.4% increase in vehicle prices could freeze market demand
- Consumer purchase intent declining significantly (17% very likely vs previous 21%)
- Sharp increase in consumers 'very unlikely' to buy (41% vs previous 28%)
- Declining interest across all auto brands, including U.S.-made vehicles
- 53% expect higher auto loan interest rates
- Potential broader economic impact due to auto industry representing 5% of U.S. GDP
The nationally representative survey with more than 1,750 American adults reveals that
A majority of Americans (
“These numbers paint a clear picture: price expectations could at least temporarily freeze the
In addition to the overall consumer sentiment and pricing expectations, the HarrisX-Allison Worldwide poll tracked consumer sentiment toward vehicles made in various countries, and the data paints a worsening picture for both foreign and
Vehicles produced by
“Consumers are clearly feeling the pinch of tariff uncertainty and inflation,” said Rebecca Lindland, Managing Director of Mobility Advisory Service at Allison Worldwide. “The drop in buyer interest, including for American-made vehicles, shows no automaker is immune to the ripple effects of these economic pressures. Shoppers aren’t just delaying purchases; they are rethinking them entirely.”
Americans Are Firmly Sticking with Gas Vehicles
Sixty-two percent of
“Cost, concerns about EV infrastructure, and broader economic uncertainty are keeping consumers anchored to the traditional mobility choices they know best — with preference for EVs and plug-in hybrids stuck in the single digits,” added Rebecca Lindland.
General openness to purchasing hybrid and electric vehicles remains significantly below that for gas-powered vehicles:
-
Gas/diesel:
80% open to buying -
Hybrid (non-plug-in):
45% -
Plug-in hybrid:
35% -
Electric (battery):
32%
Broader Economic Signs
The auto industry, according to a recent report, accounts for nearly
“Several key questions emerge from this data,” said Dritan Nesho. “Will automakers absorb the cost of tariffs to stay competitive with American consumers? And if people are pulling back from major purchases like cars, what does that say about broader economic confidence? The road ahead for the auto industry — and the
Study Methodology
The study was conducted online across
About HarrisX
HarrisX, a Stagwell company, is a leading global market research and data analytics company that conducts multi-method consumer and voter research across the
About Allison Worldwide
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell's technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410721542/en/
Linda Burns
Allison Worldwide
Linda.Burns@allisonworldwide.com
Source: Allison
FAQ
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