ILANA CASSER JOINS ASSEMBLY AS EVP, GROWTH NORTH AMERICA
Assembly, a global media agency, has appointed Ilana Casser as Executive Vice President of Growth for North America, effective immediately. Based in New York, Casser will report to Global Chief Strategy Officer Pele Cortizo-Burgess, leading business development efforts across the region.
With over 20 years of experience in marketing and media, including senior roles at OMG, Initiative, and 360i, Casser will focus on accelerating Assembly's growth through client portfolio expansion and shaping the agency's go-to-market strategy. Her appointment comes as Jessie Mamey, the previous growth lead, transitions to EVP, Assembly Lead, overseeing performance-driven clients.
The restructuring reflects Assembly's evolved operational structure, designed to enhance focus and agility through sector-and geography-based Assemblies. Casser's expertise in blending data, creativity, and strategy aligns with Assembly's proposition to drive growth through brand performance and experience building.
Assembly, un'agenzia media globale, ha nominato Ilana Casser come Vicepresidente Esecutivo della Crescita per il Nord America, con effetto immediato. Con sede a New York, Casser riporterà al Chief Strategy Officer Globale Pele Cortizo-Burgess, guidando gli sforzi di sviluppo commerciale nella regione.
Con oltre 20 anni di esperienza nel marketing e nei media, inclusi ruoli senior in OMG, Initiative e 360i, Casser si concentrerà sull'accelerazione della crescita di Assembly attraverso l'espansione del portafoglio clienti e la definizione della strategia di ingresso nel mercato dell'agenzia. La sua nomina arriva mentre Jessie Mamey, la precedente responsabile della crescita, passa a EVP, Assembly Lead, supervisionando i clienti orientati alle prestazioni.
La ristrutturazione riflette la struttura operativa evoluta di Assembly, progettata per migliorare la concentrazione e l'agilità attraverso Assemblies basate su settori e geografie. L'expertise di Casser nella fusione di dati, creatività e strategia si allinea con la proposta di Assembly di guidare la crescita attraverso le prestazioni del marchio e la costruzione di esperienze.
Assembly, una agencia de medios global, ha nombrado a Ilana Casser como Vicepresidenta Ejecutiva de Crecimiento para América del Norte, con efecto inmediato. Con sede en Nueva York, Casser reportará al Director de Estrategia Global Pele Cortizo-Burgess, liderando los esfuerzos de desarrollo comercial en la región.
Con más de 20 años de experiencia en marketing y medios, incluidos roles senior en OMG, Initiative y 360i, Casser se enfocará en acelerar el crecimiento de Assembly a través de la expansión de la cartera de clientes y la definición de la estrategia de entrada al mercado de la agencia. Su nombramiento se produce mientras Jessie Mamey, la anterior líder de crecimiento, transita a EVP, Assembly Lead, supervisando a los clientes orientados al rendimiento.
La reestructuración refleja la estructura operativa evolucionada de Assembly, diseñada para mejorar el enfoque y la agilidad a través de Assemblies basadas en sectores y geografías. La experiencia de Casser en la fusión de datos, creatividad y estrategia se alinea con la propuesta de Assembly de impulsar el crecimiento a través del rendimiento de la marca y la construcción de experiencias.
Assembly, 글로벌 미디어 에이전시, 가 Ilana Casser를 북미 성장 부문 부사장으로 즉시 임명했습니다. 뉴욕에 본사를 두고 있는 Casser는 글로벌 최고 전략 책임자 Pele Cortizo-Burgess에게 보고하며, 이 지역의 비즈니스 개발 노력을 이끌 것입니다.
OMG, Initiative 및 360i에서의 고위직을 포함하여 20년 이상의 마케팅 및 미디어 경험을 보유한 Casser는 고객 포트폴리오 확장과 에이전시의 시장 진입 전략 수립을 통해 Assembly의 성장을 가속화하는 데 집중할 것입니다. 그녀의 임명은 이전 성장 리더인 Jessie Mamey가 성과 중심 고객을 감독하는 EVP, Assembly Lead로 전환하는 시점에 이루어졌습니다.
이번 구조 조정은 분야 및 지리 기반 Assembly를 통해 집중력과 민첩성을 향상시키기 위해 설계된 Assembly의 진화된 운영 구조를 반영합니다. 데이터, 창의성 및 전략을 융합하는 Casser의 전문성은 브랜드 성과 및 경험 구축을 통해 성장을 이끌겠다는 Assembly의 제안과 일치합니다.
Assembly, une agence de médias mondiale, a nommé Ilana Casser au poste de Vice-Présidente Exécutive de la Croissance pour l'Amérique du Nord, avec effet immédiat. Basée à New York, Casser rendra compte au Directeur de la Stratégie Mondiale Pele Cortizo-Burgess, dirigeant les efforts de développement commercial dans la région.
Avec plus de 20 ans d'expérience dans le marketing et les médias, y compris des postes de direction chez OMG, Initiative et 360i, Casser se concentrera sur l'accélération de la croissance d'Assembly grâce à l'expansion du portefeuille clients et à la définition de la stratégie de mise sur le marché de l'agence. Sa nomination intervient alors que Jessie Mamey, l'ancienne responsable de la croissance, passe à EVP, Assembly Lead, supervisant les clients orientés vers la performance.
La restructuration reflète la structure opérationnelle évoluée d'Assembly, conçue pour améliorer la concentration et l'agilité grâce à des Assemblies basées sur des secteurs et des géographies. L'expertise de Casser dans la fusion des données, de la créativité et de la stratégie s'aligne avec la proposition d'Assembly de stimuler la croissance par la performance de la marque et la construction d'expériences.
Assembly, eine globale Medienagentur, hat Ilana Casser mit sofortiger Wirkung zur Executive Vice President für Wachstum in Nordamerika ernannt. Casser, die ihren Sitz in New York hat, wird an den Global Chief Strategy Officer Pele Cortizo-Burgess berichten und die Geschäftsentwicklungsmaßnahmen in der Region leiten.
Mit über 20 Jahren Erfahrung im Marketing und in den Medien, einschließlich leitender Positionen bei OMG, Initiative und 360i, wird Casser sich darauf konzentrieren, das Wachstum von Assembly durch die Erweiterung des Kundenportfolios und die Gestaltung der Markteintrittsstrategie der Agentur zu beschleunigen. Ihre Ernennung erfolgt, während Jessie Mamey, die vorherige Wachstumsleiterin, zur EVP, Assembly Lead, wechselt und leistungsorientierte Kunden betreut.
Die Umstrukturierung spiegelt die weiterentwickelte Betriebsstruktur von Assembly wider, die darauf abzielt, Fokus und Agilität durch sektoren- und geografiebasierte Assemblies zu verbessern. Cassers Expertise in der Kombination von Daten, Kreativität und Strategie passt zu dem Ansatz von Assembly, Wachstum durch Markenleistung und den Aufbau von Erfahrungen voranzutreiben.
- Strategic hire with over 20 years of industry experience
- Organizational restructuring to enhance operational efficiency
- Expansion of leadership team to drive growth initiatives
- None.
In her new role, Casser will lead business development efforts across the region, focusing on accelerating Assembly's growth through the expansion of its client portfolio – playing a critical role in shaping the agency's go-to-market strategy and driving long-term momentum across
"I'm so excited to welcome Ilana to Assembly," said Jill Kelly, CEO,
Casser brings over two decades of experience in marketing and media, with senior leadership roles at agencies including OMG, Initiative, and 360i. Known for her ability to blend data, creativity, and strategy, she has led business development and growth initiatives across a broad range of industries, earning a reputation as a trusted partner to both clients, teams and intermediaries.
"Assembly's bold, proposition to find the change that fuels growth for clients resonates with me," said Casser. "The agency is doubling down on brand performance and building experiences that enable this across the board – from media to activation, digital shelf to content. I'm excited to join at such a dynamic time and to help shape the future of growth and its contribution to Assembly alongside Pele, Jill, and the incredible team already in place."
Jessie Mamey, who previously led growth in
Casser's role is effective immediately.
ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell (NASDAQ: STGW), the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.
PR Contact
Mariana Delacqua
mariana.delacqua@assemblyglobal.com
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SOURCE Assembly
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