Stagwell Marketing Cloud's The People Platform Appoints George Brady as CEO
Stagwell Marketing Cloud's The People Platform has appointed George Brady as CEO, effective immediately. Brady, who previously served as President and Chief Revenue Officer at The People Platform, brings over 20 years of retail media industry experience, including leadership positions at Nielsen.
The People Platform is an enterprise software company that uses mobile and location data to map consumer behavior patterns, serving clients like National Cinemedia, Screenvision Media, Gas Station TV, and Best Buy. The platform enables companies to track consumer visits to points of interest and communicate with specific consumer groups in near-real time.
Stagwell Marketing Cloud ha nominato George Brady come CEO, con effetto immediato. Brady, che in precedenza ha ricoperto il ruolo di Presidente e Chief Revenue Officer presso The People Platform, porta con sé oltre 20 anni di esperienza nel settore dei media retail, inclusi ruoli di leadership presso Nielsen.
The People Platform è un'azienda di software aziendale che utilizza dati mobili e di localizzazione per mappare i modelli di comportamento dei consumatori, servendo clienti come National Cinemedia, Screenvision Media, Gas Station TV e Best Buy. La piattaforma consente alle aziende di monitorare le visite dei consumatori ai punti di interesse e comunicare con gruppi specifici di consumatori in tempo quasi reale.
Stagwell Marketing Cloud ha nombrado a George Brady como CEO, con efecto inmediato. Brady, quien anteriormente se desempeñó como Presidente y Director de Ingresos en The People Platform, aporta más de 20 años de experiencia en la industria de los medios minoristas, incluidos cargos de liderazgo en Nielsen.
The People Platform es una empresa de software empresarial que utiliza datos móviles y de ubicación para mapear los patrones de comportamiento del consumidor, sirviendo a clientes como National Cinemedia, Screenvision Media, Gas Station TV y Best Buy. La plataforma permite a las empresas rastrear las visitas de los consumidores a puntos de interés y comunicarse con grupos específicos de consumidores en casi tiempo real.
Stagwell Marketing Cloud는 George Brady를 CEO로 즉시 취임시키기로 했습니다. Brady는 이전에 The People Platform에서 사장 및 최고 수익 책임자로 근무했으며, Nielsen에서의 리더십 역할을 포함하여 20년 이상의 소매 미디어 산업 경험을 보유하고 있습니다.
The People Platform은 모바일 및 위치 데이터를 활용하여 소비자 행동 패턴을 매핑하는 기업 소프트웨어 회사로, National Cinemedia, Screenvision Media, Gas Station TV 및 Best Buy와 같은 고객을 제공합니다. 이 플랫폼은 기업이 관심 지점에 대한 소비자의 방문을 추적하고 특정 소비자 그룹과 거의 실시간으로 소통할 수 있도록 합니다.
Stagwell Marketing Cloud a nommé George Brady au poste de PDG, avec effet immédiat. Brady, qui a précédemment occupé le poste de Président et Directeur des Revenus chez The People Platform, apporte plus de 20 ans d'expérience dans l'industrie des médias de détail, y compris des postes de direction chez Nielsen.
The People Platform est une entreprise de logiciels d'entreprise qui utilise des données mobiles et de localisation pour cartographier les modèles de comportement des consommateurs, servant des clients tels que National Cinemedia, Screenvision Media, Gas Station TV et Best Buy. La plateforme permet aux entreprises de suivre les visites des consommateurs à des points d'intérêt et de communiquer avec des groupes spécifiques de consommateurs en quasi temps réel.
Stagwell Marketing Cloud hat George Brady mit sofortiger Wirkung zum CEO ernannt. Brady, der zuvor als Präsident und Chief Revenue Officer bei The People Platform tätig war, bringt über 20 Jahre Erfahrung in der Einzelhandelsmedienbranche mit, darunter Führungspositionen bei Nielsen.
The People Platform ist ein Unternehmenssoftwareunternehmen, das mobile und Standortdaten nutzt, um das Verbraucherverhalten zu kartieren und Kunden wie National Cinemedia, Screenvision Media, Gas Station TV und Best Buy zu bedienen. Die Plattform ermöglicht es Unternehmen, die Besuche der Verbraucher an interessanten Orten zu verfolgen und in nahezu Echtzeit mit spezifischen Verbrauchergruppen zu kommunizieren.
- Appointment of experienced industry veteran with over 20 years in retail media
- Strong existing client portfolio including major brands
- Unique market positioning in mobile location and consumer response technology
- None.
Former President and CRO of The People Platform will transition to CEO effective immediately
By mapping consumer visits to points of interest and sequencing them over time, The People Platform offers clients including, National Cinemedia, Screenvision Media, Gas Station TV, Best Buy and more a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct responses, further enriching the brand-customer connection.
"The People Platform is uniquely positioned in that no other company is using mobile location and consumer response together to bring those insights and data to the forefront for clients," said Brady. "We are strategically focused on an untapped ecosystem that plays a critical role in the consumer journey, and I'm proud to lead the team in driving growth both in the
Brady has over 20 years of experience in the retail media industry. Prior to his roles as President and Chief Revenue Officer at The People Platform, Brady held multiple leadership positions at Nielsen including Vice President of Client Solutions On-Location and Vice President of Sales, TV/Cable and Digital Out of Home.
"The People Platform is a prime example of how Stagwell Marketing Cloud's innovative suite of solutions is transforming decision-making for today's modern marketers," said Elspeth Rollert, CEO of Stagwell Marketing Cloud. "George has long been a trailblazer in delivering game-changing insights to brands, and we're thrilled to support the next chapter of his visionary leadership as he continues to drive breakthrough innovation for our clients."
About The People Platform
The People Platform is transforming how brands understand and connect with consumers. Its cloud-based platform combines mobile intelligence with proximity-based location and geo-spatial mapping technology, coupled with consumer surveys, and other third-party data, to provide mobility insights, location intelligence and transactional, currency-level audience measurement services for cinema, digital out-of-home (DOOH), retail media networks, and more. The People Platform's suite of solutions empowers brands to better understand the consumer journey by observing foot traffic trends and quantifying the consumer experience, resulting in insights that fuel smarter, more effective strategies in a rapidly changing media landscape.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world's most ambitious brands, SMC empowers brands to drive measurable business impact through intuitive solutions enriched with proprietary, actionable data. SMC's solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, and media strategies for global brands. Get your head in the cloud at www.stagwellmarketingcloud.com.
Contact
Madison Wick
PR@StagwellGlobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/stagwell-marketing-clouds-the-people-platform-appoints-george-brady-as-ceo-302321738.html
SOURCE Stagwell Inc.
FAQ
Who is the new CEO of Stagwell Marketing Cloud's The People Platform (STGW)?
What companies are clients of Stagwell's The People Platform (STGW)?
What technology does Stagwell's The People Platform (STGW) use?
What was George Brady's previous role before becoming CEO of The People Platform (STGW)?
