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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
The Harris Poll, a global public opinion and advisory firm and part of Stagwell (NASDAQ: STGW), has acquired BERA, a leading predictive brand technology platform. This acquisition aims to integrate BERA's AI-powered brand insights and analytics into the Harris Quest suite, thereby enhancing real-time market research and brand tracking capabilities.
BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools. The integration is expected to provide clients with advanced predictive analytics, comprehensive brand valuation, and improved audience targeting. This strategic move is poised to deliver faster and more accurate insights for effective decision-making across various industries.
Key features include advanced predictive analytics to forecast brand performance, comprehensive brand valuation to track and optimize brand equity, and enhanced audience targeting to improve marketing efficiency and ROI. This acquisition underscores Stagwell's commitment to advancing market research and brand management technologies.
Stagwell (NASDAQ: STGW) announced it will release its financial results for the three months ended June 30, 2024, on Thursday, August 1, 2024, before the market opens.
A video webcast to review these results is scheduled for the same day at 8:30 AM (ET). Interested parties can register to attend via Stagwell's website. A replay will also be available.
Stagwell is a marketing network that aims to transform marketing through a blend of creativity and technology. It employs over 13,000 specialists in more than 34 countries.
Stagwell (NASDAQ: STGW) released findings from the June Harvard CAPS / Harris poll, revealing a sharp decline in President Joe Biden's approval ratings and increasing voter concerns over economics and immigration. Biden's approval dropped to 40%, the lowest since July 2022. Post-debate, 74% of voters view Biden as too old for re-election, and 66% question his mental fitness, leading to increased support for Trump. Economic pessimism has risen, with 62% describing their financial situation as fair or poor. Regarding immigration, 57% of voters link mass immigration to increased crime and strained resources. Although interest in the Israel-Hamas conflict declined, support for Israel remains high at 80%.
The Harris Poll, part of Stagwell (STGW), will sponsor the 20th Anniversary Fierce Pharma PR & Communications Summit, focusing on life science communications amid the 2024 election cycle. The event, scheduled for July 8-9, 2024, in Jersey City, NJ, will see Michele Salomon, Vice President of The Harris Poll, participate in a panel on July 8. The panel will provide communicators with strategies to navigate the politically charged environment, featuring experts from Boehringer Ingelheim, National Pharmaceutical Council, Teva, and Weber Shandwick.
Salomon will present research from The Harris Poll, highlighting public sentiment and offering guidance for companies on managing their reputations during the election cycle. The panel aims to help industry professionals understand how to address political influence and lobbying, develop proactive communication plans, and implement crisis communication strategies. The Harris Poll leverages decades of experience across various sectors, including health insurance, pharmaceuticals, medical devices, and academia.
Stagwell Marketing Cloud's PRophet (NASDAQ: STGW) has partnered with What's Trending to launch a creator-focused content series called 'Creator Spotlight' at VidCon 2024. This series will delve into the passion, processes, and challenges of creators like Adam Rose, Gigi Gorgeous, and Golloria George, providing brands with innovative influencer marketing strategies. With 92% of brands increasing their influencer marketing budgets in 2024, this initiative comes at a important time. Episodes will cover audience engagement, balancing creativity with business goals, and future predictions of the creator landscape, starting July 23, 2024, across various social platforms.
Stagwell (NASDAQ: STGW) celebrated significant wins at the Cannes Lions International Festival of Creativity. The company's agencies, including 72andSunny, Assembly, Forsman & Bodenfors, and global affiliate Buentipo Anchor, secured a total of 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions. Additionally, over 40 shortlists were achieved by other agencies within Stagwell's network.
The Grand Prix for Creative Data was awarded to Mastercard's initiative 'Room for Everyone,' developed with Assembly's digital commerce unit, which provided critical technological support. Other notable awards included Bronze Lions for 'Anthem' from Diablo IV by 72andSunny and 'Heart Surgeon's Cookbook' by Forsman & Bodenfors. The company remarked on their technology-led marketing strengths and innovative approaches to earned influence.
The Harris Poll, a Stagwell agency, has released its second annual State of Maternal Health Report, revealing significant challenges in maternal healthcare in the United States. The survey, conducted in April 2024 among over 1,000 U.S. women aged 18+, highlights that more than half (53%) of women feel they must fight to receive adequate medical care. Additionally, 39% of women who are currently pregnant or have been pregnant reported difficulties in accessing care during pregnancy and childbirth.
Quality of care issues are especially pronounced among younger women aged 18-34, women in the South, employed women, and mothers with children under 18. Only 42% of pregnant or previously pregnant women felt they had access to the best possible care, down from 50% in 2022. The report also shows disparities based on state reproductive health policies, with women in more restrictive states experiencing greater challenges and lower quality care compared to those in protective states.
The findings indicate a strong demand for reforms, with 83% of women calling for improved safety and quality in maternal healthcare.
Stagwell (STGW) presents its 'Future of News' initiative at the Cannes Lions International Festival of Creativity, emphasizing the importance of news in advertising. The initiative features two panels discussing the value of news audiences and the business of news. The panels highlight findings from Stagwell's News Advertising Study, which surveyed 50,000 U.S. consumers and found that ads in quality news sources, even alongside polarizing content, do not negatively impact brand metrics. Key speakers include CEOs and executives from prominent media and advertising companies.
Stagwell (NASDAQ: STGW) and Google Cloud have announced the launch of new AI-powered features across Stagwell's digital marketing applications, leveraging Google Cloud's infrastructure and AI services, including Gemini models.
Stagwell's applications, including Propellers, CUE, PRophet, and SmartAssets, will now integrate Google Cloud's AI capabilities to enhance creative processes, audience insights, content generation, and creative asset management.
These advancements aim to help marketers work more effectively and creatively by using AI to inform strategies, optimize ads, and streamline workflows.
The new AI features are available to Stagwell customers starting today.
Stagwell (NASDAQ: STGW) and Anzu have announced a strategic partnership aimed at revolutionizing in-game advertising. This collaboration will create innovative ad formats and immersive experiences for brands, leveraging Anzu's advanced in-game advertising platform and Stagwell's digital expertise. Anzu, backed by major investors like Sony Innovation Fund and NBCUniversal, offers non-disruptive, IAB-compliant ads integrated into gaming environments. Stagwell's extensive network of 70+ agencies will utilize Anzu's technology to enhance programmatic, intrinsic in-game ads, driving brand engagement in the fast-growing gaming market, which boasts over 3.3 billion gamers globally.
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