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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Allison Worldwide has launched Allison Advanced Issues Monitor (AIM), an AI-driven issues management tool designed to help business leaders monitor, analyze, and respond to conversation material related to their businesses. Developed through Allison's innovation hub, SparkWorks, AIM uses advanced technology to scan and interpret real-time social media conversations, sentiment trends, and emerging narratives across common and deep web platforms.
AIM delivers actionable insights tailored to individual industries and organizations, identifying potential opportunities and reputational threats. The tool combines advanced technology with human expertise from Allison's Purpose Center of Excellence, Corporate Affairs, and Performance+Intelligence teams to provide strategic recommendations for informed decision-making.
This new offering aims to empower companies to identify, evaluate, and address potential threats before they reach mainstream communities, influencers, and professional media, giving them greater control in managing social media controversies and misinformation risks.
PRophet, a Stagwell (STGW) company, has launched two new AI-powered products on InfluencerMarketing.ai (IMAI) to enhance brand safety and performance measurement in influencer marketing. The Brand Safety product uses AI to analyze historical and real-time content across influencer platforms, identifying potential reputational risks. Key features include AI-driven content analysis, 24/7 monitoring, an influencer rating system, and real-time alerts.
The Performance Score product provides a holistic assessment of an influencer's ability to convert conversation into sales impact. It offers in-depth analysis, actionable insights, and proactive decision-making tools. These products aim to help brands navigate digital influencer partnerships while safeguarding reputations and maximizing marketing investments. The Performance Score is available immediately, while Brand Safety will be released by year-end.
The Harris Poll, a Stagwell (NASDAQ: STGW) agency, has launched its first-ever Canadian edition of the Corporate Reputation Quotient® (RQ®) study. The Harris Poll Canada 50, in partnership with Canadian Business, ranks the reputation of the most visible companies in Canada based on over 5,500 interviews.
Key findings include:
- The Professional Women's Hockey League (PWHL) topped the list as the most trusted and reputable organization in Canada.
- Inflation has negatively impacted corporate reputations, especially in sectors like grocery, airlines, and telecoms.
- Canadian companies excel in 'Character' attributes but lag in growth and innovation measures.
- Canadian banks enjoy strong public confidence, with all 'Big Five' banks ranking within the top 25.
The study reveals differences between U.S. and Canadian consumer perceptions, offering valuable insights for businesses operating in both markets.
The Harris Poll, a Stagwell (STGW) Agency, has released additional data from its second annual State of Maternal Health Report, revealing critical gaps in public awareness and support systems for pregnancy and infant loss in the U.S. Key findings include:
- Less than one third of Americans (29%) know that the U.S. does not have one of the lowest rates of infant mortality among developed countries.
- Less than half of Americans (45%) know that Black and American Indian/Alaska native babies are twice as likely as white babies to die before their first birthday.
- 39% of women who have been pregnant or given birth believe employers should offer the same paid leave for miscarriage or stillbirth as for maternity/paternity leave.
- 14% of women who have been pregnant or given birth state their experience would have been better with support after a miscarriage/stillbirth.
The survey highlights the need for increased awareness, policy changes, and supportive measures for those experiencing pregnancy and infant loss.
The October Harvard CAPS / Harris poll reveals a tight presidential race, with Harris leading Trump 49-48 nationally, but Trump ahead in battleground states. Key findings include:
- 81% of registered voters plan to vote
- Mail-in voting behavior is nearly even across party lines
- Trump leads on immigration, crime, and foreign policy
- Harris leads on presidential characteristics like temperament and honesty
- Economy and inflation remain top voter concerns
- 63% support Israel's response to recent Iranian missile attack
The poll also shows Biden's approval rating at 42%, while 51% approve of Trump's presidential performance and 49% approve of Harris as Vice-President. Voters are split on which administration would better their economic situation.
Stagwell (NASDAQ: STGW), the challenger network focused on transforming marketing, has announced it will report financial results for the third quarter of 2024 on Thursday, November 7, 2024, before the market opens. The company will host a video webcast to discuss these results on the same day at 8:30 AM ET.
Interested parties can register to attend the webcast through a provided link. For those unable to attend the live event, a replay will be made available on Stagwell's investor relations website at https://www.stagwellglobal.com/investors/.
Adobe has appointed Stagwell as its global lead for creative campaigns and social content for its Digital Media business. This expanded partnership leverages the strengths of five Stagwell agencies, including 72andSunny, Code and Theory, Locaria, Movers+Shakers, and National Research Group. The collaboration aims to deliver impactful solutions for Adobe and global creators.
Additionally, Stagwell and Adobe will launch a three-year joint go-to-market initiative to accelerate the content supply chain for brands. This partnership integrates solutions from Adobe Experience Cloud, Document Cloud, Creative Cloud, and Stagwell Marketing Cloud to create winning offerings for both companies' clients.
72andSunny will lead global creative and strategy, expanding their seven-year partnership with Adobe. Movers+Shakers will spearhead global social efforts, while Code and Theory will be responsible for launching Adobe GenStudio and other high-profile assignments.
Stagwell (NASDAQ: STGW) has released new research revealing a significant opportunity for brands to advertise alongside quality news content in the U.K. market. The study, conducted by Stagwell's research consultancy HarrisX, surveyed 22,116 U.K. adults and found that 76% of the British population follows the news closely or very closely, with 25% checking the news an average of four times per day.
Key findings include:
- Ads placed next to news topics like politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories.
- Among Gen Z, purchase intent for brands advertising next to high-quality news articles on various topics showed statistically insignificant differences.
- For mothers, purchase intent was identical (66%) for brands advertising next to crime and sports articles.
Stagwell aims to initiate data-driven discussions with advertisers about investing in news advertising, highlighting the value of reaching dedicated news followers.
PRophet, a Stagwell (STGW) company, will lead discussions on AI in PR at PRSA ICON 2024 as the Titanium sponsor. The conference, themed 'Predict What's Possible,' will be held from October 15-17 in Anaheim, California. Aaron Kwittken, founder and CEO of PRophet, will present a session on 'Human-Led, Data-Fed AI' and participate in a panel discussion on preparing future PR practitioners for AI.
PRophet will showcase its AI-powered Comms Tech tools at Booth 200, offering live demos and previews of upcoming features. The company's suite includes solutions for earned media prediction, influencer marketing, and real-time media monitoring. PRophet aims to empower communicators with AI-driven innovation while maintaining the importance of human-led strategies in the evolving PR landscape.
Stagwell (NASDAQ: STGW) is expanding its 'Future of News' initiative to the U.K. with a summit on September 26, 2024, at its EMEA headquarters in London. The event will feature prominent U.K. journalists and industry leaders, including Kamal Ahmed, Joanna Gosling, and Sam McAlister. Stagwell will unveil new research conducted by HarrisX among 25,000 U.K. respondents, building on their May study which proved it's safe for brands to advertise alongside quality news content.
The summit will include two panel discussions: 'Being A Journalist Today' and 'Why News Works for Brands'. Stagwell has introduced new partners across publishing and industry for this initiative, including The Associated Press, Gannett, The Guardian US, and Reuters, among others.
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