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New Survey From Stagwell's (STGW) The Harris Poll: California Voters Support Innovative Recycling Efforts to Ensure Success of S.B. 54

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California voters show strong support for S.B. 54, with 81% backing the Plastic Pollution Prevention and Packaging Producer Responsibility Act, according to a new survey by The Harris Poll. The study reveals that 63% of voters prefer expanding recycling infrastructure over eliminating single-use plastic (27%).

The survey, which polled 1,005 registered California voters, highlights that 56% understand mechanical recycling alone cannot meet the state's S.B. 54 targets. Notably, 65% of voters recognize that different chemical recycling methods have varying impacts, and 71% value products made with recycled plastic.

Voters particularly support methanolysis technology, which enables repeated recycling of common plastic packaging waste into new materials. The technology promises to reduce CO2 emissions compared to new plastic production or traditional recycling methods, while helping to address plastic waste challenges.

Gli elettori della California mostrano un forte sostegno per la S.B. 54, con l'81% a favore della Legge sulla Prevenzione dell'Inquinamento da Plastica e della Responsabilità dei Produttori per il Packaging, secondo un nuovo sondaggio condotto da The Harris Poll. Lo studio rivela che il 63% degli elettori preferisce espandere l'infrastruttura di riciclo piuttosto che eliminare la plastica monouso (27%).

Il sondaggio, che ha intervistato 1.005 elettori registrati della California, evidenzia che il 56% comprende che il solo riciclaggio meccanico non può soddisfare gli obiettivi della S.B. 54. Notabilmente, il 65% degli elettori riconosce che i diversi metodi di riciclaggio chimico hanno impatti variabili, e il 71% valorizza i prodotti realizzati con plastica riciclata.

Gli elettori sostengono particolarmente la tecnologia del metanolo, che consente il riciclaggio ripetuto dei comuni rifiuti di imballaggio in plastica in nuovi materiali. Questa tecnologia promette di ridurre le emissioni di CO2 rispetto alla produzione di nuova plastica o ai metodi di riciclaggio tradizionali, contribuendo al contempo a fronteggiare le sfide legate ai rifiuti di plastica.

Los votantes de California muestran un fuerte apoyo a la S.B. 54, con un 81% respaldando la Ley de Prevención de la Contaminación por Plásticos y Responsabilidad de Productores de Envases, según una nueva encuesta de The Harris Poll. El estudio revela que el 63% de los votantes prefieren expandir la infraestructura de reciclaje en lugar de eliminar los plásticos de un solo uso (27%).

La encuesta, que consultó a 1,005 votantes registrados en California, destaca que el 56% entiende que el reciclaje mecánico por sí solo no puede cumplir con los objetivos de la S.B. 54. Notablemente, el 65% de los votantes reconoce que los diferentes métodos de reciclaje químico tienen impactos variados, y el 71% valora los productos hechos con plástico reciclado.

Los votantes apoyan especialmente la tecnología de metanólisis, que permite el reciclaje recurrente de los residuos comunes de envases plásticos en nuevos materiales. Esta tecnología promete reducir las emisiones de CO2 en comparación con la producción de plástico nuevo o los métodos de reciclaje tradicionales, al tiempo que ayuda a abordar los desafíos de los residuos plásticos.

캘리포니아 유권자들은 S.B. 54에 대한 강력한 지원을 보이고 있습니다, 조사에 따르면 플라스틱 오염 방지 및 포장 생산자 책임법에 81%가 찬성하고 있습니다. 이번 조사는 63%의 유권자가 일회용 플라스틱을 없애는 것보다 재활용 인프라를 확장하는 것을 선호한다고 밝혔습니다 (27%).

이번 조사에서는 1,005명의 캘리포니아 등록 유권자를 대상으로 조사하였으며, 56%가 기계적 재활용만으로 S.B. 54의 목표를 달성할 수 없음을 이해하고 있습니다. 특히, 65%의 유권자가 다양한 화학적 재활용 방법이 서로 다른 영향을 미친다는 것을 인식하고 있으며, 71%는 재활용 플라스틱으로 만든 제품의 가치를 높이 평가하고 있습니다.

유권자들은 메탄올리시스 기술을 특히 지지하고 있으며, 이는 일반적인 플라스틱 포장 폐기물을 새로운 소재로 반복 재활용할 수 있게 해줍니다. 이 기술은 새로운 플라스틱 생산이나 전통적인 재활용 방법에 비해 CO2 배출량을 줄일 수 있을 것으로 기대되며, 플라스틱 폐기물 문제 해결에 기여할 수 있습니다.

Les électeurs de Californie montrent un fort soutien pour la S.B. 54, avec 81% en faveur de la Loi sur la Prévention de la Pollution Plastique et la Responsabilité des Producteurs d'Emballages, selon une nouvelle enquête de The Harris Poll. L'étude révèle que 63% des électeurs préfèrent développer l'infrastructure de recyclage plutôt que d'éliminer les plastiques à usage unique (27%).

L'enquête, qui a sondé 1 005 électeurs inscrits en Californie, souligne que 56% comprennent que le recyclage mécanique seul ne peut atteindre les objectifs de la S.B. 54. Notamment, 65% des électeurs reconnaissent que les différentes méthodes de recyclage chimique ont des impacts variés, et 71% apprécient les produits fabriqués à partir de plastique recyclé.

Les électeurs soutiennent particulièrement la technologie de méthanol, qui permet le recyclage répétitif des déchets d'emballage plastique courants en nouveaux matériaux. Cette technologie promet de réduire les émissions de CO2 par rapport à la production de nouveau plastique ou aux méthodes de recyclage traditionnelles, tout en contribuant à résoudre les défis liés aux déchets plastiques.

Die Wähler in Kalifornien zeigen starke Unterstützung für S.B. 54, mit 81% Zustimmung zum Gesetz zur Prävention von Plastikmüll und zur Verantwortung der Verpackungshersteller, gemäß einer neuen Umfrage von The Harris Poll. Die Studie zeigt, dass 63% der Wähler die Erweiterung der Recycling-Infrastruktur der Eliminierung von Einwegkunststoffen (27%) vorziehen.

Die Umfrage, die 1.005 registrierte Wähler in Kalifornien befragt hat, hebt hervor, dass 56% verstehen, dass mechanisches Recycling allein die Ziele der S.B. 54 nicht erreichen kann. Bemerkenswerterweise erkennen 65% der Wähler an, dass verschiedene chemische Recyclingmethoden unterschiedliche Auswirkungen haben, und 71% schätzen Produkte, die aus recyceltem Kunststoff hergestellt werden.

Die Wähler unterstützen insbesondere die Methanol-Technologie, die es ermöglicht, gängige Kunststoffverpackungsabfälle wiederholt in neue Materialien zu recyceln. Diese Technologie verspricht, die CO2-Emissionen im Vergleich zur Produktion neuer Kunststoffe oder herkömmlichen Recyclingmethoden zu reduzieren und zur Bewältigung der Herausforderungen im Zusammenhang mit Kunststoffabfällen beizutragen.

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California voters support S.B. 54, and 63% believe the state must expand and improve the state's recycling infrastructure to include new technologies

Survey finds that voters prefer an approach that encourages recycling innovation over one that encourages eliminating single-use plastic

SACRAMENTO, Calif., Jan. 27, 2025 /PRNewswire/ -- According to a survey released today by Stagwell's (NASDAQ: STGW) The Harris Poll on behalf of Eastman, California voters have high expectations for the effectiveness of the Plastic Pollution Prevention and Packaging Producer Responsibility Act, known as S.B. 54, but show little support for regulations that would ban plastics. More than 8-in-10 (81%) California voters support the legislation, and 63% want the state to expand and improve its recycling infrastructure to find ways to give a new life to plastics. That compares to only 27% who prefer the state eliminate single-use plastic and stop manufacturing new plastics.

The survey also finds that voters see clear differences between chemical recycling technologies and strongly believe methanolysis – a technology that can recycle the most common plastic packaging waste into new plastic materials over and over again – should be part of any solution implemented under S.B. 54. A majority (56%) of voters understand mechanical recycling alone can't meet California's S.B. 54 recycling targets.

"California voters want S.B. 54 to be successful, which means regulations must recognize what voters already know – not all chemical recycling is the same, and mechanical recycling alone cannot achieve the goals set out in the legislation," said Sandeep Bangaru, Vice President of Circular Economy Platforms at Eastman. "We have technology today to help keep plastic out of the environment and begin to end the cycle of burned or buried plastic waste. Eastman's cutting-edge technology transforms common plastic waste into new materials that can be recycled again and again while reducing CO2 and other emissions, compared to producing new plastic or old recycling technologies. This technology makes it possible to reduce the production of new plastics altogether."

Two-thirds (65%) of California voters surveyed agree, when provided with a simple explanation, that not all chemical recycling is the same and quickly understand there are meaningful differences between processes. Meanwhile, 71% of respondents say that it matters to them that the products they buy are made with recycled plastic.

The study surveyed 1,005 registered California voters, representative of the state, on key demographic characteristics defined by the U.S. Census.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit Eastman.com.

Methodology Statement
This survey was conducted online within the United States by The Harris Poll on behalf of Eastman from January 2 - 7, 2025 among 1,005 registered voters in California ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within + /-3.2  percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Allison.ewell@harrispoll.com.

Contact
Allison Ewell
Allison.ewell@harrispoll.com 

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/new-survey-from-stagwells-stgw-the-harris-poll-california-voters-support-innovative-recycling-efforts-to-ensure-success-of-sb-54-302360958.html

SOURCE Stagwell Inc.

FAQ

What percentage of California voters support S.B. 54 according to the 2025 Harris Poll?

According to the Harris Poll survey, 81% of California voters support S.B. 54.

How many California voters prefer expanding recycling infrastructure over eliminating single-use plastic?

63% of voters support expanding recycling infrastructure, while only 27% prefer eliminating single-use plastic.

What percentage of California voters believe mechanical recycling alone can't meet S.B. 54 targets?

56% of California voters understand that mechanical recycling alone cannot meet the state's S.B. 54 recycling targets.

How many California voters care about products made with recycled plastic?

71% of California voters say it matters to them that the products they buy are made with recycled plastic.

What is the sample size of the Harris Poll survey on California recycling preferences?

The study surveyed 1,005 registered California voters, representative of the state's demographic characteristics.

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