Forsman & Bodenfors Welcomes Industry Trailblazer Justine Armour as Global Chief Creative Officer
Forsman & Bodenfors, part of the Stagwell (STGW) network, has appointed Justine Armour as its new Global Chief Creative Officer. The Swedish-founded creative agency, known for iconic campaigns like 'Epic Split' for Volvo Trucks and 'Wow No Cow' for Oatly, brings Armour's nearly three decades of industry experience to strengthen its creative offering across nine offices.
Armour joins from FIG, where she served as Partner and CCO. Previously, she made history as the first female Chief Creative Officer at Grey New York in over 105 years. Her career includes positions at prominent agencies like 72andSunny, Wieden+Kennedy, and Saatchi & Saatchi. Initially based in New York, she will relocate to London later in 2025.
The appointment aligns with Forsman & Bodenfors' strategy to expand its global creative presence. Armour's track record includes recognition at major award shows and listings in prestigious industry rankings such as Adweek's Creative 100 and AdAge's Leading Women.
Forsman & Bodenfors, parte della rete Stagwell (STGW), ha nominato Justine Armour come nuova Chief Creative Officer Globale. L'agenzia creativa fondata in Svezia, nota per campagne iconiche come 'Epic Split' per Volvo Trucks e 'Wow No Cow' per Oatly, porta con sé quasi tre decenni di esperienza nel settore per rafforzare la sua offerta creativa in nove uffici.
Armour arriva da FIG, dove ha ricoperto il ruolo di Partner e CCO. In precedenza, ha fatto storia diventando la prima Chief Creative Officer donna in oltre 105 anni presso Grey New York. La sua carriera include posizioni in importanti agenzie come 72andSunny, Wieden+Kennedy e Saatchi & Saatchi. Inizialmente basata a New York, si trasferirà a Londra alla fine del 2025.
La nomina si allinea con la strategia di Forsman & Bodenfors di espandere la sua presenza creativa globale. Il curriculum di Armour include riconoscimenti in importanti premi e classifiche prestigiose del settore come i Creative 100 di Adweek e le Leading Women di AdAge.
Forsman & Bodenfors, parte de la red Stagwell (STGW), ha nombrado a Justine Armour como su nueva Directora Creativa Global. La agencia creativa fundada en Suecia, conocida por campañas icónicas como 'Epic Split' para Volvo Trucks y 'Wow No Cow' para Oatly, aporta casi tres décadas de experiencia en la industria para fortalecer su oferta creativa en nueve oficinas.
Armour se une desde FIG, donde se desempeñó como Socia y CCO. Anteriormente, hizo historia al convertirse en la primera Directora Creativa mujer en más de 105 años en Grey New York. Su carrera incluye puestos en agencias destacadas como 72andSunny, Wieden+Kennedy y Saatchi & Saatchi. Inicialmente basada en Nueva York, se trasladará a Londres a finales de 2025.
El nombramiento está alineado con la estrategia de Forsman & Bodenfors de expandir su presencia creativa a nivel global. El historial de Armour incluye reconocimientos en importantes premios y clasificaciones prestigiosas de la industria como el Creative 100 de Adweek y las Leading Women de AdAge.
포스만 & 보덴포스는 스태그웰(Stagwell) (STGW) 네트워크의 일원으로 저스틴 아머를 새로운 글로벌 최고 창의책임자(Creative Officer)로 임명했습니다. 스웨덴에서 설립된 이 창의적인 에이전시는 볼보 트럭을 위한 'Epic Split' 및 오틀리(Oatly)를 위한 'Wow No Cow'와 같은 상징적인 캠페인으로 알려져 있으며, 아머의 거의 30년에 달하는 업계 경험을 통해 아홉 개 사무소에서 창의적인 서비스 강화를 꾀하고 있습니다.
아머는 FIG에서 파트너 겸 CCO로 재직하였으며, 이전에는 105년이 넘는 세월 동안 그레이 뉴욕에서 첫 여성 최고 창의 책임자로 역사를 썼습니다. 그녀의 경력에는 72andSunny, Wieden+Kennedy, Saatchi & Saatchi와 같은 주요 에이전시에서의 직위가 포함되어 있습니다. 처음에는 뉴욕에 본사를 두고 있었으나 2025년 말 런던으로 이사할 예정입니다.
이번 임명은 포스만 & 보덴포스가 글로벌 창의적인 존재감을 확장하겠다는 전략과 일치합니다. 아머의 경력에는 주요 시상식에서의 인정과 Adweek의 Creative 100 및 AdAge의 Leading Women과 같은 권위 있는 산업 순위에서도의 등재가 포함됩니다.
Forsman & Bodenfors, faisant partie du réseau Stagwell (STGW), a nommé Justine Armour comme nouvelle Directrice Créative Globale. L'agence créative fondée en Suède, connue pour des campagnes emblématiques telles que 'Epic Split' pour Volvo Trucks et 'Wow No Cow' pour Oatly, apporte à Armour près de trois décennies d'expérience dans l'industrie pour renforcer son offre créative dans neuf bureaux.
Armour rejoint FIG, où elle a occupé le poste de partenaire et CCO. Auparavant, elle a marqué l'histoire en devenant la première Directrice Créative femme chez Grey New York en plus de 105 ans. Sa carrière comprend des postes dans des agences de renom telles que 72andSunny, Wieden+Kennedy et Saatchi & Saatchi. Initialement basée à New York, elle déménagera à Londres fin 2025.
Cette nomination s'inscrit dans la stratégie de Forsman & Bodenfors d'élargir sa présence créative à l'échelle mondiale. Le parcours d'Armour comprend des distinctions lors de grands prix et des classements dans des listes prestigieuses telles que le Creative 100 d'Adweek et les Leading Women d'AdAge.
Forsman & Bodenfors, Teil des Stagwell (STGW)-Netzwerks, hat Justine Armour zur neuen Global Chief Creative Officer ernannt. Die in Schweden gegründete Kreativagentur, bekannt für ikonische Kampagnen wie 'Epic Split' für Volvo Trucks und 'Wow No Cow' für Oatly, bringt mit Armour fast drei Jahrzehnte Branchenerfahrung ein, um ihr kreatives Angebot über neun Büros hinweg zu stärken.
Armour kommt von FIG, wo sie als Partnerin und CCO tätig war. Zuvor machte sie Geschichte als die erste weibliche Chief Creative Officer bei Grey New York in über 105 Jahren. Ihre Karriere umfasst Positionen in renommierten Agenturen wie 72andSunny, Wieden+Kennedy und Saatchi & Saatchi. Ursprünglich in New York ansässig, wird sie Ende 2025 nach London umziehen.
Die Ernennung steht im Einklang mit der Strategie von Forsman & Bodenfors, ihre globale kreative Präsenz auszubauen. Armours Erfolgsbilanz umfasst Auszeichnungen bei wichtigen Preisverleihungen und Auflistungen in angesehenen Branchenrankings wie Adweeks Creative 100 und AdAges Leading Women.
- Strategic expansion of global creative leadership with experienced industry veteran
- Part of Stagwell (STGW) network, indicating strong corporate backing
- Presence in nine global offices showing significant market reach
- None.
New creative leader brings close to three decades of culture-defining experience to role
Forsman & Bodenfors is one of the most influential creative agencies in the world. With a reputation for bold, transformative work that impacts culture, leading to iconic campaigns like 'Epic Split' for Volvo Trucks, 'Wow No Cow' for Oatly, 'Marriage Market Takeover' for SK-II and 'Visit Sweden (not
As Global CCO, Justine will play an invaluable role in expanding and strengthening the collective's global creative offering across its nine offices. Justine will initially be based in
Said Armour: "The global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating, and it's no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I'm looking forward to helping bring that magic to a wider array of creative talent and clients around the world."
Most recently, Justine was a Partner and CCO at independent
"Justine's outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us - curating Forsman & Bodenfors' direction as we move into a new era" commented James Denton-Clark, the agency's recently appointed Global CEO.
"Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results," Denton-Clark added.
Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA's and more, Justine has previously been named to Adweek's Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge's Leading Women. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.
About Forsman & Bodenfors Founded in 1986, Forsman & Bodenfors has achieved global fame as a creative collective that transforms businesses and shifts culture. One of the most awarded agencies in the world, F&B is renowned for its uniquely flat structure, radically collaborative ways and highly creative ideas that transcend media and earn their way into culture for clients including Volvo, Oatly, H&M, LG, P&G and Therabody. The collective has grown from Swedish roots to offices around the world, including
Contacts
Deborah.abraham@forsman.com +65 9114 9063
Trudi.harris@forsman.com +44 7520 665371
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SOURCE Stagwell Inc.
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