Code and Theory Named Ad Age B2B Agency of the Year
Code and Theory, a Stagwell (NASDAQ: STGW) company, has been named Ad Age's inaugural Business-to-Business Agency of the Year. The technology and creative network, uniquely balanced with 50% creative and 50% engineers, has demonstrated significant achievements in B2B customer experiences and AI applications.
Key accomplishments include:
- Transforming Amazon Ads platform, achieving +66% unaided awareness
- Leading Qualcomm's B2B to B2D transition, increasing developer website visits by 540%
- Executing Thomson Reuters' first rebrand in 16 years, resulting in +40% unaided awareness
- Enhancing Volvo Trucks' digital presence with 350% visitor increase
- Transforming ETS's B2B offering, achieving 78% increase in leads
The company recently launched its Media Experience Practice and appointed James O'Brien as global CMO. This recognition follows other 2024 accolades including Ad Age's Business Transformation Agency of the Year.
Code and Theory, una società di Stagwell (NASDAQ: STGW), è stata nominata l'agenzia Business-to-Business dell'anno di Ad Age. La rete tecnologica e creativa, unicamente bilanciata con il 50% di creativi e il 50% di ingegneri, ha dimostrato risultati significativi nelle esperienze dei clienti B2B e nelle applicazioni di intelligenza artificiale.
Tra i principali risultati si annoverano:
- Trasformazione della piattaforma Amazon Ads, con un aumento del +66% nella consapevolezza non sollecitata
- Guida alla transizione di Qualcomm da B2B a B2D, aumentando le visite al sito per sviluppatori del 540%
- Esecuzione del primo rebranding di Thomson Reuters in 16 anni, con un risultato di +40% nella consapevolezza non sollecitata
- Miglioramento della presenza digitale di Volvo Trucks con un aumento del 350% dei visitatori
- Trasformazione dell'offerta B2B di ETS, con un incremento del 78% dei lead
Recentemente, l'azienda ha lanciato la sua Media Experience Practice e ha nominato James O'Brien come CMO globale. Questo riconoscimento segue altri premi del 2024, tra cui l'agenzia di trasformazione aziendale dell'anno di Ad Age.
Code and Theory, una empresa de Stagwell (NASDAQ: STGW), ha sido nombrada la agencia Business-to-Business del año inaugural de Ad Age. La red tecnológica y creativa, equilibrada al 50% entre creativos e ingenieros, ha demostrado logros significativos en las experiencias de clientes B2B y en aplicaciones de inteligencia artificial.
Los logros clave incluyen:
- Transformación de la plataforma Amazon Ads, logrando un +66% de reconocimiento no asistido
- Liderar la transición de Qualcomm de B2B a B2D, aumentando las visitas al sitio web de desarrolladores en un 540%
- Ejecutar el primer rebranding de Thomson Reuters en 16 años, resultando en un +40% de reconocimiento no asistido
- Mejorar la presencia digital de Volvo Trucks con un aumento del 350% en visitantes
- Transformar la oferta B2B de ETS, logrando un aumento del 78% en leads
La empresa lanzó recientemente su Media Experience Practice y nombró a James O'Brien como CMO global. Este reconocimiento sigue a otros premios de 2024, incluyendo la agencia de transformación empresarial del año de Ad Age.
Code and Theory는 Stagwell (NASDAQ: STGW) 소속 회사로, Ad Age의 첫 번째 비즈니스 투 비즈니스 에이전시 오브 더 이어로 선정되었습니다. 이 기술 및 창의성 네트워크는 50%의 창의성과 50%의 엔지니어로 독특하게 균형을 이루며, B2B 고객 경험 및 AI 응용 프로그램에서 중요한 성과를 보여주었습니다.
주요 성과로는:
- Amazon Ads 플랫폼 변환, 비유도 인지도 +66% 달성
- Qualcomm의 B2B에서 B2D로의 전환 주도, 개발자 웹사이트 방문 수 540% 증가
- Thomson Reuters의 16년 만의 첫 리브랜딩 실행, 비유도 인지도 +40% 결과
- Volvo Trucks의 디지털 존재감 향상, 방문자 수 350% 증가
- ETS의 B2B 제공 변환, 리드 78% 증가 달성
회사는 최근 Media Experience Practice를 출범하고 James O'Brien을 글로벌 CMO로 임명했습니다. 이 인정은 Ad Age의 비즈니스 변혁 에이전시 오브 더 이어를 포함한 2024년의 다른 수상에 이어진 것입니다.
Code and Theory, une entreprise de Stagwell (NASDAQ: STGW), a été nommée la première agence Business-to-Business de l'année par Ad Age. Ce réseau technologique et créatif, équilibré à 50% entre créatifs et ingénieurs, a démontré des réalisations significatives dans les expériences clients B2B et les applications d'intelligence artificielle.
Parmi les réalisations clés, on trouve :
- Transformation de la plateforme Amazon Ads, avec une augmentation de +66% de la notoriété non sollicitée
- Direction de la transition de Qualcomm de B2B à B2D, augmentant les visites du site des développeurs de 540%
- Exécution du premier rebranding de Thomson Reuters en 16 ans, entraînant une augmentation de +40% de la notoriété non sollicitée
- Amélioration de la présence numérique de Volvo Trucks avec une augmentation de 350% des visiteurs
- Transformation de l'offre B2B d'ETS, avec une augmentation de 78% des leads
L'entreprise a récemment lancé sa Media Experience Practice et a nommé James O'Brien comme CMO mondial. Cette reconnaissance fait suite à d'autres distinctions en 2024, y compris l'agence de transformation des affaires de l'année par Ad Age.
Code and Theory, ein Unternehmen von Stagwell (NASDAQ: STGW), wurde als erste Business-to-Business-Agentur des Jahres von Ad Age ausgezeichnet. Das technologie- und kreative Netzwerk, das einzigartig mit 50% Kreativen und 50% Ingenieuren ausgewogen ist, hat bedeutende Erfolge im Bereich B2B-Kundenerfahrungen und KI-Anwendungen gezeigt.
Zu den wichtigsten Erfolgen gehören:
- Transformation der Amazon Ads-Plattform, mit +66% ungestütztem Bewusstsein
- Leitung des B2B-zu-B2D-Übergangs von Qualcomm, Steigerung der Entwickler-Webseitenbesuche um 540%
- Durchführung des ersten Rebrandings von Thomson Reuters seit 16 Jahren, was zu +40% ungestütztem Bewusstsein führte
- Verbesserung der digitalen Präsenz von Volvo Trucks mit einem Anstieg der Besucher um 350%
- Transformation des B2B-Angebots von ETS, mit einer Steigerung der Leads um 78%
Das Unternehmen hat kürzlich seine Media Experience Practice ins Leben gerufen und James O'Brien zum globalen CMO ernannt. Diese Auszeichnung folgt auf weitere Auszeichnungen im Jahr 2024, darunter die Agentur für Geschäftstransformation des Jahres von Ad Age.
- Strong client performance metrics across portfolio: 66% awareness increase for Amazon Ads, 540% developer visit increase for Qualcomm, 40% awareness boost for Thomson Reuters
- Successful expansion with new Media Experience Practice launch
- Multiple prestigious industry awards in 2024 including Ad Age's B2B Agency of the Year
- Strategic leadership appointment with first global CMO
- Unique market positioning with 50/50 creative-engineer workforce balance
- None.
The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks
In the past year alone, Code and Theory delivered the following B2B solutions and impact:
- Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small-business advertisers (driving +
66% unaided awareness). See the award-winning work. - Led Qualcomm's industry pivot from B2B to B2D (developer), creating the largest developer ecosystem the world has ever seen (increasing website visits from developers by
540% . Explore the case study. - Shaped Thomson Reuters' first rebrand in 16 years from a legacy content and research company to a technology and AI powerhouse, including an awareness campaign that achieved a +
40% increase in unaided awareness. Explore the case study. - Redefined Volvo Trucks' digital presence by launching a fleet-first experience that propelled the company years ahead of the competition, driving a
350% increase in visitors at launch. Explore the case study. - Transformed ETS from a traditional education company into the global leader in future readiness and workforce solutions, resulting in a
78% increase in leads through its B2B offering, ETS Solutions. Explore the case study.
Code and Theory continues to evolve its offerings for clients. The agency recently launched its Media Experience Practice, led by former Cosmopolitan Editor-in-Chief Jessica Giles and dedicated to helping publishers survive and thrive. It also named James O'Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients.
This Ad Age B2B Agency of the Year honor follows a string of high-profile industry recognitions for Code and Theory in 2024, including Ad Age's Business Transformation Agency of the Year, the ANA's B2B Agency of the Year and Digiday's Most Innovative Agency.
Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative ways of communicating to the evolution of the content supply chain and new methods of fostering relationships and digital engagement with customers. AI, specifically, is more than just a tool; it enables more efficient communication, data access and new ways to humanize and truly deliver on what personalization should be. This is about anticipating users' needs, deepening customer relationships and driving engagement, conversion and loyalty through emotional technology."
Code and Theory CEO Michael Treff says, "For Code and Theory, nothing is more rewarding than working on complex problems to create solutions that deliver real results. We were fortunate enough to have great client partners who trusted us to push for innovative and often nontraditional solutions. This recognition from Ad Age reinforces our dedication to building what's next, as we help our clients transform their businesses in a highly disrupted, AI-first landscape."
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONTACT:
Kenneth Hein
kenneth.hein@codeandtheory.com
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FAQ
What key metrics did Code and Theory achieve for Amazon Ads as part of Stagwell (STGW)?
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How did Code and Theory transform ETS's B2B performance?
