National Research Group, a Stagwell (NASDAQ: STGW) Agency, Introduces Chief Client Strategist Role to Help Brands and Platforms Win in an Evolving Media and Creator Landscape
National Research Group (NRG), a Stagwell (NASDAQ: STGW) agency, has appointed Fotoulla Damaskos as their first-ever Chief Client Strategist. This strategic move aims to enhance NRG's position as a leading insights and strategy firm in the entertainment, media, and technology sectors.
Damaskos, who has previously worked with clients like Snapchat, Expedia, and Amazon Prime Video, will focus on converting consumer insights into actionable strategies for brands and platforms. Her recent achievements include contributing to Stagwell's successful bid for Adobe's global creative campaigns and social content leadership.
In this new role, she will be responsible for:
- Accelerating creativity, consultation, and strategic thinking
- Translating thought leadership and proprietary methodologies into actionable strategies
- Helping clients navigate brand challenges and shifting consumer dynamics
- Bridging the gap between data insights and meaningful business actions
National Research Group (NRG), un'agenzia di Stagwell (NASDAQ: STGW), ha nominato Fotoulla Damaskos come loro prima Chief Client Strategist. Questa mossa strategica mira a migliorare la posizione di NRG come azienda leader nel settore delle intuizioni e delle strategie nei settori dell'intrattenimento, dei media e della tecnologia.
Damaskos, che ha precedentemente lavorato con clienti come Snapchat, Expedia e Amazon Prime Video, si concentrerà sulla trasformazione delle intuizioni dei consumatori in strategie praticabili per marchi e piattaforme. Tra i suoi recenti successi c'è il contributo alla vittoria di Stagwell nella gara per le campagne creative globali di Adobe e la leadership nei contenuti social.
In questo nuovo ruolo, sarà responsabile di:
- Accelerare la creatività, la consulenza e il pensiero strategico
- Tradurre la leadership di pensiero e le metodologie proprietarie in strategie praticabili
- Aiutare i clienti ad affrontare le sfide del marchio e le dinamiche in evoluzione dei consumatori
- Colmare il divario tra le intuizioni basate sui dati e le azioni aziendali significative
National Research Group (NRG), una agencia de Stagwell (NASDAQ: STGW), ha nombrado a Fotoulla Damaskos como su primera Chief Client Strategist. Este movimiento estratégico tiene como objetivo mejorar la posición de NRG como una firma líder en insights y estrategias en los sectores de entretenimiento, medios y tecnología.
Damaskos, que ha trabajado anteriormente con clientes como Snapchat, Expedia y Amazon Prime Video, se enfocará en convertir insights de consumidores en estrategias accionables para marcas y plataformas. Sus logros recientes incluyen contribuir a la exitosa oferta de Stagwell para las campañas creativas globales de Adobe y el liderazgo en contenido social.
En este nuevo rol, será responsable de:
- Acelerar la creatividad, la consultoría y el pensamiento estratégico
- Traducir el liderazgo de pensamiento y las metodologías propietarias en estrategias accionables
- Ayudar a los clientes a navegar desafíos de marca y dinámicas cambiantes de los consumidores
- Conectar las insights de datos con acciones comerciales significativas
내셔널 리서치 그룹(NRG), 스태그웰(NASDAQ: STGW) 소속의 에이전시가 포투라 다마스코스를 최초의 Chief Client Strategist로 임명했습니다. 이 전략적 결정은 NRG가 엔터테인먼트, 미디어 및 기술 분야에서 선도적인 인사이트 및 전략 회사로서의 입지를 강화하는 것을 목표로 하고 있습니다.
다마스코스는 이전에 스냅챗, 익스피디아, 아마존 프라임 비디오와 같은 고객과 함께 일한 경험이 있으며, 소비자 인사이트를 브랜드와 플랫폼을 위한 실행 가능한 전략으로 변환하는 데 집중할 것입니다. 그녀의 최근 성과 중에는 스태그웰이 어도비의 글로벌 크리에이티브 캠페인과 소셜 콘텐츠 리더십을 위한 성공적인 입찰에 기여한 것이 포함됩니다.
이 새로운 역할에서 그녀는 다음과 같은 책임을 집니다:
- 창의성, 상담 및 전략적 사고 가속화
- 사고 리더십 및 독점 방법론을 실행 가능한 전략으로 변환
- 클라이언트가 브랜드 문제와 변화하는 소비자 역학을 탐색하도록 지원
- 데이터 인사이트와 의미 있는 비즈니스 행동 간의 간극을 메우기
National Research Group (NRG), une agence de Stagwell (NASDAQ: STGW), a nommé Fotoulla Damaskos comme leur première Chief Client Strategist. Ce mouvement stratégique vise à renforcer la position de NRG en tant que cabinet leader en insights et stratégies dans les secteurs du divertissement, des médias et de la technologie.
Damaskos, qui a précédemment travaillé avec des clients tels que Snapchat, Expedia et Amazon Prime Video, se concentrera sur la conversion des insights consommateurs en stratégies actionnables pour les marques et les plateformes. Parmi ses réalisations récentes, on trouve sa contribution à l'offre réussie de Stagwell pour les campagnes créatives mondiales d'Adobe et le leadership en contenu social.
Dans ce nouveau rôle, elle sera responsable de :
- Accélérer la créativité, la consultation et la pensée stratégique
- Transformer le leadership d'opinion et les méthodologies propriétaires en stratégies actionnables
- Aider les clients à naviguer dans les défis de marque et les dynamiques changeantes des consommateurs
- Combler le fossé entre les insights basés sur les données et les actions commerciales significatives
National Research Group (NRG), eine Agentur von Stagwell (NASDAQ: STGW), hat Fotoulla Damaskos zur ersten Chief Client Strategist ernannt. Dieser strategische Schritt zielt darauf ab, die Position von NRG als führendes Unternehmen für Insights und Strategien in den Bereichen Unterhaltung, Medien und Technologie zu stärken.
Damaskos, die zuvor mit Kunden wie Snapchat, Expedia und Amazon Prime Video zusammengearbeitet hat, wird sich darauf konzentrieren, Verbraucherinsights in umsetzbare Strategien für Marken und Plattformen zu verwandeln. Zu ihren jüngsten Erfolgen gehört der Beitrag zum erfolgreichen Angebot von Stagwell für die globalen kreativen Kampagnen von Adobe und die Führung im Bereich Social Content.
In dieser neuen Rolle wird sie verantwortlich sein für:
- Beschleunigung von Kreativität, Beratung und strategischem Denken
- Übersetzung von Thought Leadership und proprietären Methoden in umsetzbare Strategien
- Unterstützung der Kunden bei der Bewältigung von Markenherausforderungen und sich verändernden Verbrauchertrends
- Überbrückung der Kluft zwischen Dateninsights und bedeutenden Geschäftsaktionen
- Strategic expansion of services portfolio strengthening market position
- Recent win of Adobe's global creative account demonstrates business momentum
- Enhanced capability to convert research into revenue-generating strategies
- None.
New strategic leadership role will strengthen NRG's position as a go-to partner for brands, platforms, and entertainment companies navigating brand challenges and shifting consumer dynamics
"As the media and advertising landscape grows more fragmented, brands need more than just data—they need a true strategic partner to help them connect with audiences in meaningful ways," said Fotoulla Damaskos, Chief Client Strategist at NRG. "This role is designed to make NRG an even more powerful force for clients, ensuring our insights don't just inform, but actively drive business decisions, shape go-to-market strategies, and unlock new opportunities for growth."
Damaskos' appointment follows a strong track record helping NRG-clients Snapchat, Expedia, Amazon Prime Video, and many others unlock new opportunities through strategic insights. Most recently, she was part of an inter-agency team that helped Stagwell secure the global lead for creative campaigns and social content at Adobe. In this new role, Damaskos will be working across the firm to win and consult on high-value assignments by translating thought leadership, proprietary products, and unique methodologies into actionable strategies.
As Chief Client Strategist, Damaskos will work directly with brands, platforms, and media companies to convert consumer insights into competitive advantage. Whether by shaping brand positioning, mapping the impact of the creator economy to brand growth, or bringing proprietary tools like fan-centric brand measurement and creator insights into the hands of marketers, this role will serve as the bridge that connects data and insights to meaningful action and change.
"At NRG, we don't just tell our clients what's coming next; we help them define it," said Grady Miller, CMO and Head of Trends & Futures at NRG. "This role strengthens our ability to turn insights into action, ensuring clients stay ahead of industry shifts. This appointment marks NRG's evolution as a strategic growth partner—one that doesn't simply measure success but helps create it."
About NRG (National Research Group)
NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world's most innovative brands turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, technology, and culture, NRG ensures our clients create with confidence.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Don Halcombe
+1-312-730-0164
On behalf of NRG
doncommpr@gmail.com
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SOURCE Stagwell Inc.
FAQ
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