MEET BOBBIE, A NEW INFLUENCER AND CREATOR MARKETING AGENCY
HUNTER, a Stagwell (NASDAQ: STGW) marketing agency, has launched Bobbie, a new influencer and creator marketing solution providing end-to-end services. The launch responds to growing market demand, as 75% of marketers plan dedicated influencer budgets in 2025, up from 37% in 2017.
Bobbie will operate with teams across New York (HQ), Los Angeles, Chicago, Toronto, Montreal, and London, offering services including influencer campaigns, brand ambassador programs, creator content, and affiliate marketing. The agency's proprietary research shows that recommendations from friends are the primary influence on consumer actions, with nearly half of Gen Z and 25% of Millennials viewing influencers as friends.
Donetta Allen, HUNTER's Chief Influencer Officer, will serve as President, while Monica Caponigro, former Nordstrom influencer marketing lead, joins as Managing Director. The agency aims to bridge the gap between market demand and execution, as 80% of marketers consider influencer marketing essential, yet only 24% have dedicated teams managing these programs.
HUNTER, un'agenzia di marketing di Stagwell (NASDAQ: STGW), ha lanciato Bobbie, una nuova soluzione di marketing per influencer e creator che offre servizi completi. Il lancio risponde alla crescente domanda del mercato, dato che il 75% dei marketer prevede budget dedicati agli influencer nel 2025, rispetto al 37% del 2017.
Bobbie opererà con team distribuiti in New York (sede centrale), Los Angeles, Chicago, Toronto, Montreal e Londra, offrendo servizi come campagne con influencer, programmi di brand ambassador, contenuti creati da creator e marketing affiliato. Le ricerche proprietarie dell’agenzia mostrano che le raccomandazioni degli amici sono la principale influenza sulle azioni dei consumatori, con quasi la metà della Generazione Z e il 25% dei Millennials che considerano gli influencer come amici.
Donetta Allen, Chief Influencer Officer di HUNTER, sarà Presidente, mentre Monica Caponigro, ex responsabile del marketing influencer di Nordstrom, si unisce come Managing Director. L’agenzia punta a colmare il divario tra domanda di mercato ed esecuzione, dato che l’80% dei marketer considera l’influencer marketing essenziale, ma solo il 24% dispone di team dedicati per gestire questi programmi.
HUNTER, una agencia de marketing de Stagwell (NASDAQ: STGW), ha lanzado Bobbie, una nueva solución de marketing para influencers y creadores que ofrece servicios integrales. Este lanzamiento responde a la creciente demanda del mercado, ya que el 75% de los mercadólogos planea presupuestos dedicados a influencers en 2025, frente al 37% en 2017.
Bobbie operará con equipos en Nueva York (sede central), Los Ángeles, Chicago, Toronto, Montreal y Londres, ofreciendo servicios como campañas con influencers, programas de embajadores de marca, contenido de creadores y marketing de afiliados. La investigación propia de la agencia muestra que las recomendaciones de amigos son la principal influencia en las acciones de los consumidores, con casi la mitad de la Generación Z y el 25% de los Millennials que ven a los influencers como amigos.
Donetta Allen, directora de Influencer Marketing de HUNTER, será la presidenta, mientras que Monica Caponigro, ex líder de marketing de influencers en Nordstrom, se une como directora general. La agencia busca cerrar la brecha entre la demanda del mercado y la ejecución, ya que el 80% de los mercadólogos considera esencial el marketing de influencers, pero solo el 24% cuenta con equipos dedicados para gestionar estos programas.
HUNTER는 Stagwell(NASDAQ: STGW)의 마케팅 에이전시로서, 종합 서비스를 제공하는 새로운 인플루언서 및 크리에이터 마케팅 솔루션 Bobbie를 출시했습니다. 이번 출시는 2017년 37%에서 2025년에는 75%의 마케터가 인플루언서 전용 예산을 계획하는 등 증가하는 시장 수요에 대응한 것입니다.
Bobbie는 뉴욕(본사), 로스앤젤레스, 시카고, 토론토, 몬트리올, 런던에 걸친 팀들과 함께 인플루언서 캠페인, 브랜드 앰배서더 프로그램, 크리에이터 콘텐츠, 제휴 마케팅 등을 제공합니다. 에이전시의 자체 연구에 따르면 친구의 추천이 소비자 행동에 가장 큰 영향을 미치며, Z세대의 거의 절반과 밀레니얼 세대의 25%가 인플루언서를 친구로 인식합니다.
Donetta Allen HUNTER 최고 인플루언서 책임자가 사장으로, Monica Caponigro 전 Nordstrom 인플루언서 마케팅 책임자가 전무로 합류합니다. 에이전시는 80%의 마케터가 인플루언서 마케팅을 필수로 여기지만, 24%만이 전담 팀을 운영하는 현실에서 시장 수요와 실행 간의 격차를 해소하는 것을 목표로 합니다.
HUNTER, une agence marketing de Stagwell (NASDAQ : STGW), a lancé Bobbie, une nouvelle solution de marketing d'influenceurs et de créateurs proposant des services complets. Ce lancement répond à une demande croissante du marché, puisque 75 % des marketeurs prévoient des budgets dédiés aux influenceurs en 2025, contre 37 % en 2017.
Bobbie opérera avec des équipes réparties à New York (siège), Los Angeles, Chicago, Toronto, Montréal et Londres, offrant des services tels que des campagnes d'influenceurs, des programmes d'ambassadeurs de marque, du contenu créateur et du marketing d'affiliation. Les recherches internes de l'agence montrent que les recommandations d'amis sont la principale influence sur les actions des consommateurs, près de la moitié de la génération Z et 25 % des Millennials considérant les influenceurs comme des amis.
Donetta Allen, Chief Influencer Officer de HUNTER, sera présidente, tandis que Monica Caponigro, ancienne responsable du marketing d'influence chez Nordstrom, rejoint en tant que directrice générale. L'agence vise à combler le fossé entre la demande du marché et l'exécution, puisque 80 % des marketeurs considèrent le marketing d'influence comme essentiel, mais seulement 24 % disposent d'équipes dédiées à la gestion de ces programmes.
HUNTER, eine Marketingagentur von Stagwell (NASDAQ: STGW), hat Bobbie gestartet, eine neue Influencer- und Creator-Marketing-Lösung, die End-to-End-Dienstleistungen anbietet. Der Start reagiert auf die wachsende Marktnachfrage, da 75 % der Marketer für 2025 spezielle Influencer-Budgets planen, gegenüber 37 % im Jahr 2017.
Bobbie wird mit Teams in New York (Hauptsitz), Los Angeles, Chicago, Toronto, Montreal und London arbeiten und Dienstleistungen wie Influencer-Kampagnen, Markenbotschafter-Programme, Creator-Content und Affiliate-Marketing anbieten. Die firmeneigene Forschung zeigt, dass Empfehlungen von Freunden den größten Einfluss auf das Verhalten der Verbraucher haben, wobei fast die Hälfte der Generation Z und 25 % der Millennials Influencer als Freunde betrachten.
Donetta Allen, Chief Influencer Officer von HUNTER, wird als Präsidentin fungieren, während Monica Caponigro, ehemalige Leiterin des Influencer-Marketings bei Nordstrom, als Managing Director einsteigt. Die Agentur möchte die Lücke zwischen Marktnachfrage und Umsetzung schließen, da 80 % der Marketer Influencer-Marketing als unverzichtbar ansehen, aber nur 24 % über dedizierte Teams zur Verwaltung dieser Programme verfügen.
- Strategic expansion into growing influencer marketing sector
- Geographic presence across major markets in North America and UK
- Strong market opportunity with 75% of marketers planning dedicated budgets by 2025
- Experienced leadership team with industry expertise
- None.
New offering born from Stagwell (STGW) agency HUNTER brings a technology-powered, human-centered approach
Bobbie is founded on the belief that by harnessing the storytelling and community-building power of creators, brands can build deeper relationships and make new friends. Proprietary research conducted by Bobbie reinforces that recommendations from friends are the leading source influencing us to act, buy or try something new. The research further demonstrates that nearly half of Gen Z consumers and one in four Millennials think of influencers as friends, highlighting the powerful potential of authentic creator relationships.
Bobbie is built on relationships and powered by data, consumer insights, and AI. The agency offers a new solution for marketers seeking an influencer-focused partner combining seasoned human instincts with the latest technology to identify and engage creators and drive business impact.
Three-quarters of marketers plan to have dedicated influencer marketing budgets in 2025, up from just
The agency provides a leading solution within Stagwell for influencer-first marketing needs and is fully equipped to take on small to large scale influencer assignments including end-to-end influencer marketing campaigns, brand ambassador programs, creator content, affiliate marketing and beyond. HUNTER will continue to offer influencer marketing as a part of the agency's award-winning, integrated approach including public relations and social-first programming.
The leadership team at Bobbie represents decades of experience in influencer marketing and social and digital media and has an extensive network and unique approach to cultivating creator relationships on behalf of products and services.
Donetta Allen, Chief Influencer Officer at HUNTER, will serve as President of the new full-service solution. "Bobbie, was born from a simple but powerful insight: real connections between people drive the most meaningful brand experiences," said Allen. "Increasingly, the creators people follow aren't just content providers, they're trusted friends who guide purchasing decisions, inspire lifestyle choices, and encourage brand loyalty. At Bobbie, we'll focus on matching brands with the trusted voices that will communicate messages in a natural, approachable way that does more than reach audiences—we'll help them build life-long relationships."
In addition to Allen's role as President, Monica Caponigro will serve as Managing Director of Bobbie. Caponigro most recently led influencer marketing at Nordstrom after serving as Senior Vice President of Influencer at HUNTER for several years prior.
"As influencer marketing grows its share of the marketing mix, Bobbie is a fresh new solution for clients seeking a partner with specific influencer marketing focus and expertise," said Gigi García Russo, Chief Transformation Officer at HUNTER. "Donetta and Monica recognized early on that influencers are not a tag-on tactic but a powerful channel to drive tangible business impact. The creator economy has fundamentally changed consumer discovery and behavior, and Bobbie will empower brands to thrive in this relationship-driven marketplace."
For more information about Bobbie and its services, please visit thebobbieagency.com or follow @thebobbieagency on Instagram, Substack or LinkedIn.
* |
** Over |
About Bobbie
Bobbie is a new influencer and creator marketing agency providing end-to-end influencer marketing solutions that combine human touch with scalable strategies. Founded on the belief that by harnessing the trust and power of creators, brands can form deeper relationships and friend-like bonds with their customers, Bobbie taps their authentic storytelling abilities to drive consumer action. With offices across
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Bobbie
Shanice Graves
shanice@thebobbieagency.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/meet-bobbie-a-new-influencer-and-creator-marketing-agency-302435895.html
SOURCE Stagwell Inc.
FAQ
What services does Bobbie, Stagwell's (STGW) new influencer marketing agency offer?
How many marketers plan to have dedicated influencer marketing budgets by 2025?
Where are Bobbie's (STGW) office locations?
What percentage of marketers consider influencer marketing essential in 2023?
What does Bobbie's research reveal about Gen Z's perception of influencers?
