PRophet Integrates Influencer Discovery Feature within 'Taylor', its AI-powered Journalist Discovery and Content Creation Product
Rhea-AI Summary
PRophet, an AI-powered PR software suite, announced a groundbreaking integration of influencer discovery features within its 'Taylor' platform. This industry-first development allows users to simultaneously discover and pitch to both social media influencers and journalists in a single workflow.
The integration with influencermarketing.ai enables brands to identify relevant influencers across Instagram, TikTok, YouTube, and podcasts, providing metrics like audience quality scores and engagement rates. The update responds to changing media consumption trends, with Pew Research showing 20% of Americans now getting news from social media influencers.
Over the past 18 months, PRophet has expanded significantly through the acquisition of LEADERS and UNICEPTA, growing to nearly 600 staff across four continents and nine cities. The company has received multiple industry awards, including PRovoke Media's Innovation SABRE in 2023 and 2024, and a 2024 Webby Award.
Positive
- First-to-market integration of influencer and journalist discovery in single platform
- Strategic expansion through two key acquisitions (LEADERS and UNICEPTA)
- Significant growth to 600 staff across four continents
- Multiple industry awards recognition in 2023-2024
Negative
- None.
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An industry first, the new feature reflects the undeniable fact that audiences are increasingly relying on social media influencers for news
In 2020, PRophet launched the first AI-powered SaaS platform of its kind to help PR and communications leaders predict interest in their stories among high-authority journalists. Now, leveraging that same technology, PRophet has integrated with its influencermarketing.ai platform to identify and target social media influencers and journalists in one seamless process.
This development marks a pivotal step in PRophet's evolution, blending earned media and influencer marketing capabilities in response to shifting media consumption habits, particularly among younger demographics. Recent Pew Research Center data revealed that one in five Americans now regularly get their news from social media influencers. PRophet's improved functionality allows for streamlined engagement with these influential voices alongside traditional media outlets.
"Today we are introducing the first of many integrations that bridge the gap between earned media and influencer marketing," said Aaron Kwittken, CEO and Founder of the PRophet suite. "By unifying these two critical disciplines through AI tools, PRophet is empowering savvy communications professionals to craft comprehensive comms strategies that reach audiences across all channels."
The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts. Users can review the influencers' audience quality score, engagement rate, follower credibility, and advanced insights such as popular hashtags or direct mentions.
Over the past 18 months, PRophet expanded from a single point solution to a comprehensive suite of tools following two key acquisitions late last year, LEADERS and UNICEPTA, greatly expanding its capabilities and global footprint and boasting a staff of nearly 600 across four continents and nine cities.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide. PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. PRophet is headquartered in
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contacts:
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.
FAQ
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