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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Stagwell (NASDAQ: STGW) has announced its participation in the upcoming 27th Annual Needham Growth Conference in New York City. Chairman and CEO Mark Penn will lead a fireside chat on January 15, 2025, at 12:45 p.m. ET, and will be available for one-on-one meetings with investors.
The fireside chat will be accessible via webcast and remain available for viewing for 90 days after the event. Interested parties can direct their questions to ir@stagwellglobal.com and access information about upcoming investor events through Stagwell's investor relations page.
Stagwell Brand Performance Network (NASDAQ: STGW) has announced a strategic partnership with Ad Results Media (ARM), a leading independent audio media agency. The collaboration aims to enhance Stagwell's audio marketing capabilities across its agency portfolio, providing advanced audio intelligence and expertise in the growing audio creator economy.
The partnership enables Stagwell agencies to access ARM's specialized services, audio partner network, and comprehensive solutions across podcast, streaming, radio, YouTube, and other platforms. ARM brings experience in audio media strategy for major brands like Molson Coors, BetterHelp, and ZipRecruiter.
Current market data shows 135 million monthly podcast listeners, with audio consumption representing 25 percent of ad-supported media time but only 8 percent of advertiser budgets, indicating significant growth potential in the audio marketing sector.
U.S. News & World Report has released its 2025 Best Diets edition, marking the 15th year of diet evaluations. The new edition shifts from ranking to rating systems, examining 38 diets across 21 categories. The Mediterranean diet maintains its position as the most highly-rated diet across multiple categories.
The 2025 edition introduces 12 new health-specific categories and evaluates 13 new diets. The methodology involves assessments from 69 expert panelists, including medical doctors, dietitians, and researchers. Notable ratings include:
- Mediterranean Diet leads Best Overall Diets (4.8/5)
- DASH Diet tops Heart-Healthy Diets (4.9/5)
- WeightWatchers leads Weight Loss category (4.3/5)
- Low-FODMAP Diet dominates IBS category (4.8/5)
The evaluation now focuses beyond weight loss, encompassing overall well-being and chronic disease prevention.
Stagwell (NASDAQ: STGW) has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital communications group. The acquisition will integrate Create. Group into Stagwell's Code and Theory Network, enhancing their digital transformation capabilities in the MENA region.
Create. Group, with 15 years of expertise in digital strategy and a prestigious client portfolio including DCT Abu Dhabi, Dubai DET, and Saudi Arabia's PIF, has won multiple awards including Campaign's Middle East Digital Agency of the Year in 2022-2024. The company operates from UAE headquarters with offices in Saudi Arabia and Egypt.
This marks Stagwell's eleventh acquisition of 2024, following recent MENA expansions with Consulum and LEADERS. Create. Group's founder Tom Otton will continue leading the company under Code and Theory Network's leadership, which now comprises 2,000 team members globally.
Stagwell (NASDAQ: STGW) has announced an agreement to acquire UNICEPTA, a leading global media monitoring and analytics platform. UNICEPTA will join Stagwell Marketing Cloud's PRophet Comms Tech Suite of AI-powered offerings. With 30 years of expertise, UNICEPTA serves Fortune Global 500 companies across eight countries and four continents.
The acquisition marks Stagwell's tenth acquisition of 2024, strengthening its global footprint and AI-enabled solutions portfolio. UNICEPTA's current Co-CEOs, Sebastian Rohwer and Alexander Peinemann, will continue leading the company within Stagwell's PRophet Comms Tech unit, which now comprises over 500 team members worldwide.
The traditional workplace holiday party is experiencing a significant transformation, according to a new Harris Poll study. Only 48% of workplaces now host regular in-person holiday events, with Gen Z and Millennials driving this change. While 74% of employees generally look forward to celebrations, only 37% of Gen Z are very likely to attend.
The study reveals that younger generations prefer 'Holiday Lite' celebrations that are more interactive, inclusive, and practical. Key findings show that 42% of Gen Z prefer or no alcohol at events, while 66% of Millennials advocate for lighthearted features like executive roasts. Additionally, 79% of employees would prefer a monetary bonus, and 71% would choose additional time off over a holiday party.
Despite changing preferences, 85% of employees agree that these events positively contribute to workplace culture. The future of workplace celebrations lies in creative alternatives like escape rooms and workshops, focusing on team bonding in low-pressure environments while respecting diverse expectations.
Stagwell Marketing Cloud's The People Platform has appointed George Brady as CEO, effective immediately. Brady, who previously served as President and Chief Revenue Officer at The People Platform, brings over 20 years of retail media industry experience, including leadership positions at Nielsen.
The People Platform is an enterprise software company that uses mobile and location data to map consumer behavior patterns, serving clients like National Cinemedia, Screenvision Media, Gas Station TV, and Best Buy. The platform enables companies to track consumer visits to points of interest and communicate with specific consumer groups in near-real time.
Allison Worldwide announces leadership changes as Ray Day becomes executive chairman while continuing as Stagwell vice chair. Co-founders Scott Allison and Andy Hardie-Brown are stepping down to advisory roles after 23 years. The agency, which rebranded from Allison+Partners in 2023, has evolved from a PR firm to a global integrated marketing network with 52 offices. Jonathan Heit continues as Global CEO, reporting to Day. The transition marks a new chapter for the company, with Day bringing over three decades of experience from leadership roles at IBM and Ford Motor Company.
Stagwell (NASDAQ: STGW) has announced its participation in three major investor conferences in December 2024. The company will attend the Wells Fargo TMT Summit in Los Angeles on December 3, featuring a fireside chat at 3pm PT and one-on-one meetings. Additionally, management will host individual meetings at the UBS Global Technology Conference in Phoenix on December 4 and the UBS Global Media Conference in New York on December 9.
Stagwell (NASDAQ: STGW) has expanded its Global Affiliate Network by adding two new partners: Blue Horse (Malaysia) and DashDigital (South Africa). Blue Horse specializes in performance marketing for Southeast Asia, focusing on consumer industries and e-commerce platforms like Shopee, Lazada, and TikTok Shop. DashDigital is a design studio offering digital products and web experiences through research, strategy, and responsive design. These additions strengthen Stagwell's global full-service capabilities and enhance its ability to provide tailored solutions in key markets.
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