Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, HUNTER, Jasper Advisors and Trade X Partners Deliver Standout Moments During and Surrounding Super Bowl LIX
Stagwell (STGW) agencies delivered notable performances during Super Bowl LIX, with three spots ranking in USA Today Ad Meter's top 10. The network aired four major commercials for Bud Light, NFL, and Starbucks during the game.
Key campaigns included 72andSunny's NFL "Somebody | It Takes All of Us" and "Flag 50," Anomaly's Bud Light "Big Men on Cul-de-Sac" featuring Post Malone, and Starbucks "Hello Again" campaign. Beyond broadcast advertising, Stagwell agencies executed various off-field initiatives, including Colle McVoy's work with Perdue Chicken and Frank's RedHot, Allison's media strategy for Budweiser and GoDaddy, and HUNTER's partnerships with TABASCO and TurboTax.
The success highlights Stagwell's growing influence in sports marketing and creative advertising, with agencies delivering integrated campaigns across traditional and digital platforms.
Le agenzie di Stagwell (STGW) hanno ottenuto prestazioni notevoli durante il Super Bowl LIX, con tre spot classificati tra i primi 10 nell'Ad Meter di USA Today. La rete ha trasmesso quattro importanti commercial per Bud Light, NFL e Starbucks durante la partita.
Le campagne chiave includevano "Somebody | It Takes All of Us" e "Flag 50" di 72andSunny per l'NFL, "Big Men on Cul-de-Sac" di Anomaly per Bud Light con Post Malone, e la campagna "Hello Again" di Starbucks. Oltre alla pubblicità in onda, le agenzie di Stagwell hanno realizzato varie iniziative fuori dal campo, tra cui il lavoro di Colle McVoy con Perdue Chicken e Frank's RedHot, la strategia mediatica di Allison per Budweiser e GoDaddy, e le partnership di HUNTER con TABASCO e TurboTax.
Il successo evidenzia l'influenza crescente di Stagwell nel marketing sportivo e nella pubblicità creativa, con agenzie che offrono campagne integrate su piattaforme tradizionali e digitali.
Las agencias de Stagwell (STGW) lograron actuaciones notables durante el Super Bowl LIX, con tres anuncios clasificados entre los 10 primeros en el Ad Meter de USA Today. La red transmitió cuatro comerciales importantes para Bud Light, NFL y Starbucks durante el juego.
Las campañas clave incluyeron "Somebody | It Takes All of Us" y "Flag 50" de 72andSunny para la NFL, "Big Men on Cul-de-Sac" de Anomaly para Bud Light con Post Malone, y la campaña "Hello Again" de Starbucks. Más allá de la publicidad en televisión, las agencias de Stagwell llevaron a cabo diversas iniciativas fuera del campo, incluyendo el trabajo de Colle McVoy con Perdue Chicken y Frank's RedHot, la estrategia mediática de Allison para Budweiser y GoDaddy, y las asociaciones de HUNTER con TABASCO y TurboTax.
El éxito resalta la creciente influencia de Stagwell en el marketing deportivo y la publicidad creativa, con agencias que entregan campañas integradas en plataformas tradicionales y digitales.
스태그웰(Stagwell, STGW) 에이전시들은 Super Bowl LIX 기간 동안 주목할 만한 성과를 기록했으며, 세 개의 광고가 USA Today Ad Meter의 상위 10위에 랭크되었습니다. 네트워크는 경기 중 Bud Light, NFL 및 Starbucks를 위한 네 개의 주요 광고를 방송했습니다.
주요 캠페인에는 72andSunny의 NFL "Somebody | It Takes All of Us"와 "Flag 50", Anomaly의 Bud Light "Big Men on Cul-de-Sac" 광고(Post Malone 출연) 및 Starbucks의 "Hello Again" 캠페인이 포함되었습니다. 방송 광고를 넘어서, 스태그웰 에이전시들은 Colle McVoy의 Perdue Chicken 및 Frank's RedHot과의 작업, Allison의 Budweiser 및 GoDaddy를 위한 미디어 전략, HUNTER의 TABASCO 및 TurboTax와의 파트너십 등 다양한 오프 필드 이니셔티브를 실행했습니다.
이번 성공은 스포츠 마케팅 및 창의적인 광고에서 스태그웰의 영향력이 커지고 있다는 것을 보여주며, 에이전시들은 전통적인 및 디지털 플랫폼을 아우르는 통합 캠페인을 제공합니다.
Les agences de Stagwell (STGW) ont réalisé des performances remarquables lors du Super Bowl LIX, avec trois spots classés dans le top 10 du USA Today Ad Meter. Le réseau a diffusé quatre publicités majeures pour Bud Light, NFL et Starbucks pendant le match.
Les campagnes clés comprenaient "Somebody | It Takes All of Us" et "Flag 50" de 72andSunny pour la NFL, "Big Men on Cul-de-Sac" d'Anomaly pour Bud Light avec Post Malone, et la campagne "Hello Again" de Starbucks. Au-delà de la publicité diffusée, les agences de Stagwell ont réalisé diverses initiatives hors du terrain, notamment le travail de Colle McVoy avec Perdue Chicken et Frank's RedHot, la stratégie médiatique d'Allison pour Budweiser et GoDaddy, et les partenariats de HUNTER avec TABASCO et TurboTax.
Le succès souligne l'influence croissante de Stagwell dans le marketing sportif et la publicité créative, les agences livrant des campagnes intégrées sur des plateformes traditionnelles et numériques.
Stagwell (STGW) Agenturen erzielten bemerkenswerte Leistungen während des Super Bowl LIX, wobei drei Spots in den Top 10 des USA Today Ad Meter eingestuft wurden. Im Laufe des Spiels wurden vier große Werbespots für Bud Light, NFL und Starbucks ausgestrahlt.
Zu den Schlüsselkampagnen gehörten 72andSunny's NFL "Somebody | It Takes All of Us" und "Flag 50", Anomaly's Bud Light "Big Men on Cul-de-Sac" mit Post Malone und die Starbucks-Kampagne "Hello Again". Über die Rundfunkwerbung hinaus führten die Stagwell-Agenturen verschiedene Initiativen außerhalb des Spielfelds durch, darunter die Arbeiten von Colle McVoy mit Perdue Chicken und Frank's RedHot, Allisons Medienstrategie für Budweiser und GoDaddy sowie die Partnerschaften von HUNTER mit TABASCO und TurboTax.
Der Erfolg hebt den wachsenden Einfluss von Stagwell im Sportmarketing und in der kreativen Werbung hervor, wobei die Agenturen integrierte Kampagnen über traditionelle und digitale Plattformen anbieten.
- Three commercials ranked in USA Today Ad Meter's top 10
- Secured multiple high-profile Super Bowl advertising spots for major brands
- Successfully executed diverse multi-channel marketing campaigns
- None.
Three Spots Earned Top 10 Honors from
The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the
"The Super Bowl has become a moment where sport meets culture," said Stagwell Chairman and CEO Mark Penn. "In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance."
Super Bowl Advertising Spotlight
- NFL "Somebody | It Takes All of Us" – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL's partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times' roundup.
- NFL "Flag 50" – 72andSunny and the NFL went back to the 80's for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age's review.
- Bud Light "Big Men on Cul-de-Sac" – Anomaly carried on its tradition of leading Bud Light's Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.
- Starbucks "Hello Again"– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC's "Thunderstruck." A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.
Advertisements Beyond the Broadcast
- Perdue Chicken "Wing It" – Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady "winged it" with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.
- Frank's RedHot "That's Red Hot" – Colle McVoy also debuted a fresh spot with Frank's Red Hot featuring Paris Hilton. The ad showed
Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank's. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank's RedHot.
Off the Field Highlights
- Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser's Clydesdale Super Bowl return; GoDaddy's launch of its AI-powered website builder, GoDaddy Airo; and Booking.com's bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.
- Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports, GNC, and Special Olympics. Dexcom debuted with Mike Golic Sr. sharing his diabetes journey and how their Stelo biosensor helped manage blood sugar. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark. Special Olympics returned with Broncos LB Alex Singleton discussing inclusive health initiatives alongside a youth athlete.
- Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.
- Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.
- Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team's original moniker to the interim "Washington Football Team" and, ultimately, to the powerful and permanent identity of the Washington Commanders.
- HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in
New Orleans . The agency also supported media relations for STōK Cold Brew Coffee's Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax's 12th annual Super Bowl commercial, securing high-impact media coverage for the brand's Big Game creative featuring Issa Rae. - Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA's Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.
- Trade X Partners developed and activated for Perdue Chicken supporting "Game Day" with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling "CBS Mornings" how she likes to serve up her wings.
To learn more about Stagwell's presence at Super Bowl LIX, visit www.stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
PR Contact:
Madi Wick
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
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