Stagwell (STGW) Acquires Sports Partnership and Activation Agency Gold Rabbit Sports
Stagwell (NASDAQ: STGW) has announced the acquisition of Gold Rabbit Sports, a global sport marketing agency that will become a subsidiary of Stagwell's integrated experiential agency TEAM. Gold Rabbit Sports, launched in 2020 by André Schunk, specializes in helping brands and rightsholders maximize sports and entertainment partnerships.
The agency has worked with major brands including the Kansas City Chiefs, Kentucky Derby, Red Bull, Athleta, Grubhub, and FIFA World Cup. This acquisition strengthens TEAM's capabilities in sports partnerships and community integration, while expanding Stagwell's sports marketing portfolio.
This move follows Stagwell's announced intent to acquire ADK GLOBAL in January 2025 and marks one of 11 acquisitions made throughout 2024.
Stagwell (NASDAQ: STGW) ha annunciato l'acquisizione di Gold Rabbit Sports, un'agenzia di marketing sportivo globale che diventerà una sussidiaria dell'agenzia esperienziale integrata di Stagwell, TEAM. Gold Rabbit Sports, fondata nel 2020 da André Schunk, si specializza nell'aiutare marche e detentori di diritti a massimizzare le partnership nel settore sportivo e dell'intrattenimento.
L'agenzia ha collaborato con marchi importanti, tra cui i Kansas City Chiefs, il Kentucky Derby, Red Bull, Athleta, Grubhub e la Coppa del Mondo FIFA. Questa acquisizione rafforza le capacità di TEAM nelle partnership sportive e nell'integrazione nella comunità, espandendo al contempo il portafoglio di marketing sportivo di Stagwell.
Questa mossa segue l'intento annunciato da Stagwell di acquisire ADK GLOBAL a gennaio 2025 e segna una delle 11 acquisizioni effettuate nel corso del 2024.
Stagwell (NASDAQ: STGW) ha anunciado la adquisición de Gold Rabbit Sports, una agencia global de marketing deportivo que se convertirá en una subsidiaria de la agencia experiencial integrada TEAM de Stagwell. Gold Rabbit Sports, lanzada en 2020 por André Schunk, se especializa en ayudar a marcas y titulares de derechos a maximizar las asociaciones en deportes y entretenimiento.
La agencia ha trabajado con grandes marcas, incluyendo los Kansas City Chiefs, el Kentucky Derby, Red Bull, Athleta, Grubhub y la Copa Mundial de la FIFA. Esta adquisición fortalece las capacidades de TEAM en asociaciones deportivas y la integración comunitaria, al mismo tiempo que amplía el portafolio de marketing deportivo de Stagwell.
Este movimiento sigue la intención anunciada de Stagwell de adquirir ADK GLOBAL en enero de 2025 y marca una de las 11 adquisiciones realizadas a lo largo de 2024.
스태그웰 (NASDAQ: STGW)은 골드 래빗 스포츠의 인수를 발표했습니다. 골드 래빗 스포츠는 스태그웰의 통합 체험 에이전시인 TEAM의 자회사가 될 글로벌 스포츠 마케팅 에이전시입니다. 2020년 앙드레 슈크가 설립한 골드 래빗 스포츠는 브랜드와 권리 보유자가 스포츠 및 엔터테인먼트 파트너십을 극대화하도록 돕는 데 전문화되어 있습니다.
이 에이전시는 캔자스 시티 치프스, 켄터키 더비, 레드불, 아틀레타, 그럽허브, FIFA 월드컵과 같은 주요 브랜드와 협력해왔습니다. 이 인수는 TEAM의 스포츠 파트너십 및 지역 사회 통합 능력을 강화하며, 스태그웰의 스포츠 마케팅 포트폴리오를 확장합니다.
이번 조치는 스태그웰이 2025년 1월 ADK GLOBAL을 인수할 계획을 발표한 이후 이루어지며, 2024년 동안 이루어진 11건의 인수 중 하나입니다.
Stagwell (NASDAQ: STGW) a annoncé l'acquisition de Gold Rabbit Sports, une agence mondiale de marketing sportif qui deviendra une filiale de l'agence expérientielle intégrée de Stagwell, TEAM. Gold Rabbit Sports, fondée en 2020 par André Schunk, se spécialise dans l'aide aux marques et aux titulaires de droits pour maximiser les partenariats dans le sport et le divertissement.
L'agence a travaillé avec des marques majeures, notamment les Kansas City Chiefs, le Kentucky Derby, Red Bull, Athleta, Grubhub et la Coupe du Monde de la FIFA. Cette acquisition renforce les capacités de TEAM en matière de partenariats sportifs et d'intégration communautaire, tout en élargissant le portefeuille de marketing sportif de Stagwell.
Ce mouvement fait suite à l'intention annoncée de Stagwell d'acquérir ADK GLOBAL en janvier 2025 et marque l'une des 11 acquisitions réalisées tout au long de l'année 2024.
Stagwell (NASDAQ: STGW) hat die Übernahme von Gold Rabbit Sports angekündigt, einer globalen Sportmarketing-Agentur, die eine Tochtergesellschaft der integrierten Erlebnisagentur TEAM von Stagwell wird. Gold Rabbit Sports, 2020 von André Schunk gegründet, hat sich darauf spezialisiert, Marken und Rechteinhaber dabei zu unterstützen, Partnerschaften im Sport- und Entertainmentbereich zu maximieren.
Die Agentur hat mit großen Marken wie den Kansas City Chiefs, dem Kentucky Derby, Red Bull, Athleta, Grubhub und der FIFA-Weltmeisterschaft zusammengearbeitet. Diese Übernahme stärkt die Fähigkeiten von TEAM in Sportpartnerschaften und der Integration in die Gemeinschaft und erweitert gleichzeitig das Sportmarketing-Portfolio von Stagwell.
Dieser Schritt folgt der angekündigten Absicht von Stagwell, ADK GLOBAL im Januar 2025 zu übernehmen, und markiert eine von 11 Übernahmen, die im Laufe des Jahres 2024 durchgeführt wurden.
- Strategic expansion into sports marketing through acquisition of established agency
- Enhances TEAM's service capabilities in sports partnerships
- Access to high-profile client portfolio including major sports brands
- Demonstrates continued growth with 11 acquisitions in 2024
- None.
Insights
This acquisition marks a strategic enhancement of Stagwell's sports marketing capabilities, particularly noteworthy given the explosive growth in sports engagement and marketing opportunities. Gold Rabbit Sports brings relationships with premier sports properties including the Kansas City Chiefs, Kentucky Derby, and global events like the FIFA World Cup and Olympics.
The integration into TEAM, Stagwell's experiential agency, creates immediate synergistic opportunities. Gold Rabbit Sports' previous collaboration with TEAM suggests a smoother integration process and existing operational compatibility. This reduces integration risk while accelerating cross-selling opportunities to their combined client base.
The acquisition reflects broader industry consolidation trends, where marketing networks are racing to build comprehensive service offerings. Stagwell's aggressive acquisition strategy - with 11 acquisitions in 2024 and the pending ADK GLOBAL deal - demonstrates a clear focus on scaling through strategic additions. The sports marketing sector is particularly attractive due to its high barriers to entry, established relationships with rights holders, and the growing convergence of sports, entertainment, and digital media.
Gold Rabbit Sports' expertise in crafting "cost-effective partnerships that deliver measurable returns" aligns perfectly with current market demands, where brands increasingly seek quantifiable ROI from their sports marketing investments. The agency's proven track record with both traditional sports properties and digital-first platforms like FanDuel TV positions Stagwell to capitalize on both established and emerging sports marketing opportunities.
Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal 'Forty under 40' honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.
Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell's commitment to engaging in conversations about sports' importance for marketers. The acquisition also bolsters TEAM's ability to service their clients' growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.
"Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing," said Dan Gregory CEO of TEAM. "We've seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that."
"We're excited to join Stagwell and build out the network's offering in the world of sports and entertainment marketing," said André Schunk, CEO of Gold Rabbit Sports. "Stagwell's entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns."
The addition of Gold Rabbit Sports follows Stagwell's announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.
About Gold Rabbit Sports
Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.
Contact:
Maggie Axford
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SOURCE Stagwell Inc.
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