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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Assembly, a Stagwell (NASDAQ: STGW) agency, has launched STAGE AI, an enhanced version of its proprietary operating system STAGE. The new AI-powered platform is integrated at the core of the operating system, delivering insights with improved speed and precision while streamlining workflow processes.
Key features include an AI-powered 'Brand Monitor' providing real-time insights into upper funnel brand performance and optimization capabilities for digital commerce customer journeys. Early results show a 30% improvement in campaign relevance for targeted audiences. The platform aims to provide clients with efficiency at scale while prioritizing incrementality to drive measurable business impact.
STAGE AI distinguishes itself by incorporating artificial intelligence as a foundational element rather than an add-on feature, focusing on delivering outcomes that directly impact client growth through improved data processing speeds and automated optimization.
HUNTER and KWT Global are merging to form an integrated communications firm under the HUNTER banner, as announced by Stagwell (NASDAQ: STGW). The combined agency will have nearly 400 people across offices in New York, Los Angeles, Chicago, and London.
The merger strengthens HUNTER's consumer verticals in financial services, travel, and hospitality while expanding its corporate, crisis, and B2B capabilities. HUNTER has shown double-digit growth for five consecutive years, while KWT Global has doubled in size over the past three years.
The combined entity will be led by an all-female C-Suite, with Grace Leong as CEO, Gigi García Russo as Chief Transformation Officer, Gabrielle Zucker as Global Chief Client Officer, and Samantha Turtle as Chief Operating Officer. The executive leadership team is 90% female.
Forsman & Bodenfors, part of the Stagwell (STGW) network, has appointed Justine Armour as its new Global Chief Creative Officer. The Swedish-founded creative agency, known for iconic campaigns like 'Epic Split' for Volvo Trucks and 'Wow No Cow' for Oatly, brings Armour's nearly three decades of industry experience to strengthen its creative offering across nine offices.
Armour joins from FIG, where she served as Partner and CCO. Previously, she made history as the first female Chief Creative Officer at Grey New York in over 105 years. Her career includes positions at prominent agencies like 72andSunny, Wieden+Kennedy, and Saatchi & Saatchi. Initially based in New York, she will relocate to London later in 2025.
The appointment aligns with Forsman & Bodenfors' strategy to expand its global creative presence. Armour's track record includes recognition at major award shows and listings in prestigious industry rankings such as Adweek's Creative 100 and AdAge's Leading Women.
California voters show strong support for S.B. 54, with 81% backing the Plastic Pollution Prevention and Packaging Producer Responsibility Act, according to a new survey by The Harris Poll. The study reveals that 63% of voters prefer expanding recycling infrastructure over eliminating single-use plastic (27%).
The survey, which polled 1,005 registered California voters, highlights that 56% understand mechanical recycling alone cannot meet the state's S.B. 54 targets. Notably, 65% of voters recognize that different chemical recycling methods have varying impacts, and 71% value products made with recycled plastic.
Voters particularly support methanolysis technology, which enables repeated recycling of common plastic packaging waste into new materials. The technology promises to reduce CO2 emissions compared to new plastic production or traditional recycling methods, while helping to address plastic waste challenges.
Stagwell (NASDAQ: STGW) released the January Harvard CAPS / Harris poll results, showing President-Elect Trump entering office with a 53% approval rating compared to outgoing President Biden's 39%. The poll, conducted among 2,650 registered voters, reveals significant insights into voter priorities and public sentiment.
Key findings include: 66% of voters hope the Trump administration will address inflation; 61% approve of the TikTok ban; and 82% support the Israel-Hamas ceasefire deal. The Republican Party's approval stands at 52% (+3), while the Democratic Party's approval dropped to 41% (-1), its lowest since June 2024.
The poll also covered social media trends, showing Facebook, Google, and YouTube as the most popular platforms for news consumption. Regarding AI, 46% believe it's too late for regulation, though 61% support some form of oversight. The survey was conducted on January 15-16, 2025.
Stagwell (NASDAQ: STGW) released a comprehensive survey of over 1,000 CEOs and Board Directors across 14 countries, revealing significant insights about news media's role in advertising and brand safety protocols. The study, conducted by HarrisX, shows that 90% of executives follow news closely, with 86% supporting advertising in news media.
Key findings indicate that 83% of leaders believe news media raises awareness of critical issues, while 81% say it can positively influence society. However, 57% think brand safety protocols are mistakenly applied across all news content, with 69% stating these protocols are overapplied, potentially harming both media outlets and advertisers.
The study also reveals tempered economic expectations for 2025, with only 42% expecting global economic improvement, 36% anticipating inflation easing, and 33% foreseeing improvement in geopolitical conflicts.
Stagwell (NASDAQ: STGW) has announced its intent to acquire ADK GLOBAL, a network of overseas subsidiaries of ADK Holdings Inc. The Japan-headquartered integrated marketing solutions firm operates in 10 markets globally. This strategic acquisition expands Stagwell's APAC presence to over 2,000 team members across 14 countries including Australia, China, India, and Japan.
The merger strengthens Stagwell's AI-powered digital marketing solutions and complements its service offerings for clients including LG, Shanghai Disney Resort, Google, Dexcom, and Adidas. The acquisition provides Stagwell with a complete APAC offering spanning media, creative, and PR services for local, regional, and global clients.
This acquisition follows Stagwell's significant expansion in 2024, marking their 11th acquisition of the year, including acquisitions across MENA, Germany, Israel, and other global markets.
Stagwell (NASDAQ: STGW) has announced the launch of Stagwell Italy and appointed Diego Ricchiuti as its inaugural CEO, effective immediately. Ricchiuti, who brings over 30 years of advertising industry experience and previously served as CEO of MullenLowe Italia, will report to James Townsend, CEO of Stagwell EMEA.
This expansion follows Stagwell's establishment of its European headquarters in London in April 2024 and three strategic European acquisitions in 2024: UNICEPTA in Germany, Sidekick in the UK, and WHAT'S NEXT PARTNERS in France. The move is part of Stagwell's broader European growth strategy, strengthening its presence in key markets and expanding its connected marketing solutions offerings.
Stagwell (NASDAQ: STGW) and HarrisX released a nationwide poll revealing strong public confidence in the tech sector, with 81% of Americans viewing the industry favorably. The study shows that 79% of U.S. adults believe tech has a positive economic impact, and 57% expect it to be a major economic driver over the next five years.
While 55% of Americans want tech leaders to speak up on industry issues, 60% believe they often miss the mark. The public prefers tech CEOs to focus on workplace and economic issues like paid family leave (68%) and minimum wage (66%), rather than social and political topics.
Regarding AI, 60% of Americans believe it will replace more jobs than create, though only 30% expect it to affect their personal earnings. The study also found that 67% of voters support tech companies working with the incoming Trump administration, with 58% believing his presidency will boost the technology industry.
Stagwell (NASDAQ: STGW) announced the return and expansion of SPORT BEACH, the premier sports destination at Cannes Lions International Festival of Creativity 2025, as the official LIONS Sport Partner. The event will introduce new 'Clubhouses' throughout 2025 at major industry events including the World Economic Forum in Davos, Super Bowl LIX, and South by Southwest.
The program features five key tracks: Athletes as Creators, Tech & Innovation Unleashed, Culture & Community Reimagined, Global Reach in Overdrive, and Resilience & Wellness Redefined. SPORT BEACH has secured partnerships with notable athletes including Carmelo Anthony, Sue Bird, Tara Davis-Woodhall, DeAndre Hopkins, and others. Brand partners include Ad Results Media, The Athletic, Channel Factory, Chicago Bulls, Clio Sports, Microsoft Advertising, and NBCUniversal as the exclusive Platinum Media Partner.
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