/C O R R E C T I O N -- Stagwell Inc./
Stagwell (STGW) and its network of agencies made a significant impact during Super Bowl LIX with multiple successful campaigns. Three spots earned top 10 honors from USA Today Ad Meter, including work for Bud Light, NFL, and Starbucks.
Key highlights include 72andSunny's NFL 'Somebody | It Takes All of Us' campaign featuring NFL players mentoring children, and their 'Flag 50' ad promoting varsity flag football. Anomaly created Bud Light's 60-second spot starring Post Malone, Shane Gillis, and Peyton Manning, while also producing Starbucks' 'Hello Again' campaign.
Off-field activations included Allison's work with Budweiser, GoDaddy, and Booking.com, generating significant media coverage. Other notable campaigns included HUNTER's partnerships with TABASCO and STōK Cold Brew Coffee, and Code and Theory's development of the new NFL app enhancing game-day experiences.
Stagwell (STGW) e la sua rete di agenzie hanno avuto un impatto significativo durante il Super Bowl LIX con molte campagne di successo. Tre spot hanno ottenuto il riconoscimento nella top 10 del USA Today Ad Meter, tra cui lavori per Bud Light, NFL e Starbucks.
I punti salienti includono la campagna 'Somebody | It Takes All of Us' di 72andSunny per la NFL che vede giocatori NFL che fanno da mentori ai bambini, e il loro annuncio 'Flag 50' che promuove il football a flag. Anomaly ha creato lo spot di 60 secondi di Bud Light con protagonisti Post Malone, Shane Gillis e Peyton Manning, oltre a produrre la campagna 'Hello Again' di Starbucks.
Le attivazioni fuori dal campo hanno incluso il lavoro di Allison con Budweiser, GoDaddy e Booking.com, generando una significativa copertura mediatica. Altre campagne notevoli hanno visto HUNTER collaborare con TABASCO e STōK Cold Brew Coffee, e Code and Theory sviluppare una nuova app NFL per migliorare l'esperienza del giorno della partita.
Stagwell (STGW) y su red de agencias tuvieron un impacto significativo durante el Super Bowl LIX con múltiples campañas exitosas. Tres anuncios lograron un lugar en el top 10 del USA Today Ad Meter, incluyendo trabajos para Bud Light, NFL y Starbucks.
Los aspectos más destacados incluyen la campaña 'Somebody | It Takes All of Us' de 72andSunny para la NFL, que presenta a jugadores de la NFL mentorizando a niños, y su anuncio 'Flag 50' que promueve el fútbol bandera. Anomaly creó el anuncio de 60 segundos de Bud Light protagonizado por Post Malone, Shane Gillis y Peyton Manning, además de producir la campaña 'Hello Again' de Starbucks.
Las activaciones fuera del campo incluyeron el trabajo de Allison con Budweiser, GoDaddy y Booking.com, generando una cobertura mediática significativa. Otras campañas notables incluyeron las asociaciones de HUNTER con TABASCO y STōK Cold Brew Coffee, así como el desarrollo de una nueva app de la NFL por parte de Code and Theory para mejorar las experiencias del día del juego.
Stagwell (STGW)와 그 네트워크의 에이전시는 슈퍼볼 LIX에서 여러 성공적인 캠페인을 통해 큰 영향을 미쳤습니다. 세 개의 광고가 USA Today Ad Meter의 상위 10위에 올라, Bud Light, NFL, Starbucks의 작업이 포함되었습니다.
주요 하이라이트로는 NFL 선수들이 아이들을 멘토링하는 72andSunny의 'Somebody | It Takes All of Us' 캠페인과 버시티 플래그 풋볼을 홍보하는 'Flag 50' 광고가 있습니다. Anomaly는 Post Malone, Shane Gillis, Peyton Manning이 출연하는 60초 Bud Light 광고를 제작했으며, Starbucks의 'Hello Again' 캠페인도 제작했습니다.
필드 외 활동으로는 Allison이 Budweiser, GoDaddy, Booking.com과 함께한 작업이 포함되어 있으며, 이는 상당한 언론 보도를 끌어냈습니다. 기타 주목할만한 캠페인으로는 HUNTER의 TABASCO 및 STōK Cold Brew Coffee와의 파트너십, 그리고 게임 당일 경험을 향상시키기 위한 NFL 앱 개발이 포함됩니다.
Stagwell (STGW) et son réseau d'agences ont eu un impact significatif lors du Super Bowl LIX avec de multiples campagnes réussies. Trois spots ont obtenu une place dans le top 10 du USA Today Ad Meter, y compris des travaux pour Bud Light, NFL et Starbucks.
Les moments forts incluent la campagne 'Somebody | It Takes All of Us' de 72andSunny pour la NFL, mettant en vedette des joueurs NFL mentorant des enfants, ainsi que leur publicité 'Flag 50' promouvant le football à drapeau. Anomaly a créé le spot de 60 secondes de Bud Light avec Post Malone, Shane Gillis et Peyton Manning, tout en produisant la campagne 'Hello Again' de Starbucks.
Les activations hors terrain incluaient le travail d'Allison avec Budweiser, GoDaddy et Booking.com, générant une couverture médiatique significative. D'autres campagnes notables comprenaient les partenariats de HUNTER avec TABASCO et STōK Cold Brew Coffee, ainsi que le développement par Code and Theory de la nouvelle application NFL améliorant l'expérience du jour de match.
Stagwell (STGW) und sein Netzwerk von Agenturen haben während des Super Bowl LIX mit mehreren erfolgreichen Kampagnen einen erheblichen Einfluss gehabt. Drei Spots erhielten Anerkennung unter den Top 10 des USA Today Ad Meter, darunter Arbeiten für Bud Light, NFL und Starbucks.
Zu den Höhepunkten gehört die NFL-Kampagne 'Somebody | It Takes All of Us' von 72andSunny, in der NFL-Spieler Kinder betreuen, sowie ihre Werbung 'Flag 50', die für Flag Football wirbt. Anomaly produzierte den 60-sekündigen Spot von Bud Light mit Post Malone, Shane Gillis und Peyton Manning und entwickelte auch die Kampagne 'Hello Again' für Starbucks.
Außerhalb des Spielfelds umfassten die Aktivierungen die Arbeit von Allison mit Budweiser, GoDaddy und Booking.com, was zu einer signifikanten Medienberichterstattung führte. Weitere bemerkenswerte Kampagnen waren die Partnerschaften von HUNTER mit TABASCO und STōK Cold Brew Coffee sowie die Entwicklung der neuen NFL-App von Code and Theory, die das Erlebnis am Spieltag verbessert.
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In the news release, Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, HUNTER, Jasper Advisors and Trade X Partners Deliver Standout Moments During and Surrounding Super Bowl LIX, issued 10-Feb-2025 by Stagwell Inc. over PR Newswire, we are advised by the company that the "Off the Field Highlights" bullet section, second bullet has been updated. The complete, corrected release follows:
Stagwell (STGW) Agencies 72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, HUNTER, Jasper Advisors and Trade X Partners Deliver Standout Moments During and Surrounding Super Bowl LIX
Three Spots Earned Top 10 Honors from
The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the
"The Super Bowl has become a moment where sport meets culture," said Stagwell Chairman and CEO Mark Penn. "In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance."
Super Bowl Advertising Spotlight
- NFL "Somebody | It Takes All of Us" – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL's partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times' roundup.
- NFL "Flag 50" – 72andSunny and the NFL went back to the 80's for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age's review.
- Bud Light "Big Men on Cul-de-Sac" – Anomaly carried on its tradition of leading Bud Light's Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.
- Starbucks "Hello Again"– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC's "Thunderstruck." A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.
Advertisements Beyond the Broadcast
- Perdue Chicken "Wing It" – Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady "winged it" with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.
- Frank's RedHot "That's Red Hot" – Colle McVoy also debuted a fresh spot with Frank's Red Hot featuring Paris Hilton. The ad showed
Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank's. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank's RedHot.
Off the Field Highlights
- Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser's Clydesdale Super Bowl return; GoDaddy's launch of its AI-powered website builder, GoDaddy Airo; and Booking.com's bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.
- Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports and GNC. Dexcom debuted at Radio Row with Mike Golic Sr. sharing his diabetes journey and how its Stelo biosensor helps manage glucose. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark.
- Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.
- Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.
- Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team's original moniker to the interim "Washington Football Team" and, ultimately, to the powerful and permanent identity of the Washington Commanders.
- HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in
New Orleans . The agency also supported media relations for STōK Cold Brew Coffee's Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax's 12th annual Super Bowl commercial, securing high-impact media coverage for the brand's Big Game creative featuring Issa Rae. - Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA's Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.
- Trade X Partners developed and activated for Perdue Chicken supporting "Game Day" with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling "CBS Mornings" how she likes to serve up her wings.
To learn more about Stagwell's presence at Super Bowl LIX, visit www.stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
PR Contact:
Madi Wick
PR@stagwellglobal.com
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