Stagwell (STGW) Expands Digital Communications Capabilities in MENA by Agreeing to Acquire Create. Group, the Middle East's Leading Independent Strategic Digital Communications Group
Stagwell (NASDAQ: STGW) has entered into an agreement to acquire Create. Group, the Middle East's leading strategic digital communications group. The acquisition will integrate Create. Group into Stagwell's Code and Theory Network, enhancing their digital transformation capabilities in the MENA region.
Create. Group, with 15 years of expertise in digital strategy and a prestigious client portfolio including DCT Abu Dhabi, Dubai DET, and Saudi Arabia's PIF, has won multiple awards including Campaign's Middle East Digital Agency of the Year in 2022-2024. The company operates from UAE headquarters with offices in Saudi Arabia and Egypt.
This marks Stagwell's eleventh acquisition of 2024, following recent MENA expansions with Consulum and LEADERS. Create. Group's founder Tom Otton will continue leading the company under Code and Theory Network's leadership, which now comprises 2,000 team members globally.
Stagwell (NASDAQ: STGW) ha stipulato un accordo per acquisire Create. Group, il gruppo di comunicazione digitale strategica leader in Medio Oriente. L'acquisizione integrerà Create. Group nella rete Code and Theory di Stagwell, migliorando le loro capacità di trasformazione digitale nella regione MENA.
Create. Group, con 15 anni di esperienza nella strategia digitale e un prestigioso portafoglio clienti che include DCT Abu Dhabi, Dubai DET e il PIF dell'Arabia Saudita, ha vinto numerosi premi, tra cui l'agenzia digitale dell'anno per il Medio Oriente di Campaign nel 2022-2024. L'azienda opera da una sede negli Emirati Arabi Uniti con uffici in Arabia Saudita ed Egitto.
Questa è l'undicesima acquisizione di Stagwell nel 2024, dopo le recenti espansioni in MENA con Consulum e LEADERS. Il fondatore di Create. Group, Tom Otton, continuerà a guidare l'azienda sotto la leadership della rete Code and Theory, che ora comprende 2.000 membri del team a livello globale.
Stagwell (NASDAQ: STGW) ha entrado en un acuerdo para adquirir Create. Group, el grupo líder en comunicaciones digitales estratégicas en Medio Oriente. La adquisición integrará Create. Group en la Red Code and Theory de Stagwell, mejorando sus capacidades de transformación digital en la región MENA.
Create. Group, con 15 años de experiencia en estrategia digital y un prestigioso portafolio de clientes que incluye DCT Abu Dhabi, Dubai DET y el PIF de Arabia Saudita, ha ganado múltiples premios, incluyendo la Agencia Digital del Año en Medio Oriente de Campaign en 2022-2024. La empresa opera con sede en los Emiratos Árabes Unidos y tiene oficinas en Arabia Saudita y Egipto.
Esto marca la undécima adquisición de Stagwell en 2024, tras recientes expansiones en MENA con Consulum y LEADERS. Tom Otton, el fundador de Create. Group, continuará liderando la empresa bajo la dirección de la Red Code and Theory, que ahora comprende 2,000 miembros del equipo a nivel global.
스태그웰 (NASDAQ: STGW)가 중동의 주요 전략 디지털 커뮤니케이션 그룹인 Create. Group을 인수하기로 계약을 체결했습니다. 이번 인수로 Create. Group은 스태그웰의 Code and Theory 네트워크에 통합되어 MENA 지역의 디지털 전환 역량을 강화할 것입니다.
Create. Group은 15년 간의 디지털 전략 경험을 가지고 있으며, DCT 아부다비, 두바이 DET, 사우디아라비아의 PIF 등 유수의 고객 포트폴리오를 보유하고 있으며, 2022-2024 캠페인의 중동 디지털 에이전시 상을 포함해 여러 차례의 수상을 거둔 바 있습니다. 이 회사는 아랍에미리트에 본사를 두고 있으며, 사우디아라비아와 이집트에 사무소를 두고 있습니다.
이번 인수는 2024년 스태그웰의 열한 번째 인수로, 최근 Consulum 및 LEADERS와의 MENA 지역 확장을 이어가는 것입니다. Create. Group의 창립자 톰 오턴은 이제 2,000명의 글로벌 팀원을 구성하는 Code and Theory 네트워크에 흡수된 회사의 리더십 하에 계속 회사를 이끌 것입니다.
Stagwell (NASDAQ: STGW) a conclu un accord pour acquérir Create. Group, le principal groupe de communication digitale stratégique au Moyen-Orient. Cette acquisition intégrera Create. Group dans le réseau Code and Theory de Stagwell, renforçant ainsi leurs capacités de transformation digitale dans la région MENA.
Create. Group, avec 15 ans d'expertise en stratégie digitale et un portefeuille de clients prestigieux comprenant DCT Abu Dhabi, Dubai DET, et le PIF d'Arabie Saoudite, a remporté de nombreux prix, y compris l'agence digitale de l'année pour le Moyen-Orient de Campaign de 2022 à 2024. L'entreprise est basée aux Émirats Arabes Unis et dispose de bureaux en Arabie Saoudite et en Égypte.
C'est la onzième acquisition de Stagwell en 2024, après les récentes expansions en MENA avec Consulum et LEADERS. Le fondateur de Create. Group, Tom Otton, continuera à diriger l'entreprise sous la direction du réseau Code and Theory, qui compte désormais 2.000 membres dans le monde.
Stagwell (NASDAQ: STGW) hat eine Vereinbarung über den Erwerb von Create. Group, der führenden strategischen digitalen Kommunikationsgruppe im Nahen Osten, getroffen. Die Übernahme wird Create. Group in Stagwells Code and Theory-Netzwerk integrieren und deren digitale Transformationsfähigkeiten in der MENA-Region verbessern.
Create. Group verfügt über 15 Jahre Erfahrung in der digitalen Strategie und ein angesehenes Kundenportfolio, zu dem auch DCT Abu Dhabi, Dubai DET und der PIF Saudi-Arabiens gehören. Das Unternehmen hat mehrere Auszeichnungen gewonnen, darunter die Auszeichnung als digitale Agentur des Jahres im Nahen Osten von Campaign für die Jahre 2022-2024. Die Firma hat ihren Hauptsitz in den VAE und Büros in Saudi-Arabien und Ägypten.
Dies markiert die elfte Übernahme von Stagwell im Jahr 2024, nach den jüngsten Expansionen im MENA-Raum mit Consulum und LEADERS. Der Gründer von Create. Group, Tom Otton, wird das Unternehmen unter der Leitung des Code and Theory-Netzwerks weiterhin führen, das nun weltweit aus 2.000 Teammitgliedern besteht.
- Strategic expansion into MENA's digital communications market
- Acquisition of award-winning agency (3-time Digital Agency of the Year)
- Access to high-profile regional clients including government entities
- Geographic expansion with presence in UAE, Saudi Arabia, and Egypt
- Integration into Code and Theory Network strengthens digital capabilities
- None.
Insights
This strategic acquisition significantly strengthens Stagwell's digital capabilities and market presence in the MENA region. The deal marks their eleventh acquisition in 2024, demonstrating aggressive expansion. Create. Group's impressive client portfolio, including major government entities and global brands, adds substantial value. Their consistent recognition as Campaign's Middle East Digital Agency of the Year (2022-2024) validates their market leadership.
The integration into Code and Theory Network, which maintains a unique 50/50 split between creative and engineering talent, positions Stagwell to capitalize on the region's digital transformation initiatives. The MENA market represents a high-growth opportunity, particularly given the massive digital projects associated with initiatives like NEOM and various government-led transformations.
This acquisition aligns with Stagwell's global expansion strategy and enhances their competitive position against traditional advertising holding companies. The retention of Create. Group's leadership and integration into the broader network structure suggests a well-planned post-merger integration strategy.
The strategic significance of this acquisition lies in its timing and market positioning. The MENA region is experiencing unprecedented digital transformation, with government-backed megaprojects requiring sophisticated digital communications capabilities. Create. Group's established relationships with key government entities like DCT Abu Dhabi and Saudi's PIF provide Stagwell with immediate access to these high-value opportunities.
The integration into Code and Theory Network, recognized for business transformation through technology, creates a powerful synergy. The combined entity will be uniquely positioned to execute large-scale digital transformation projects, leveraging Create. Group's regional expertise and Code and Theory's technological capabilities.
This move significantly enhances Stagwell's ability to compete for major digital transformation contracts in a region that's investing heavily in technological advancement and economic diversification. The deal represents a strategic positioning in a market where digital transformation spending is expected to grow substantially.
With 15 years of expertise in digital strategy, products, content and innovation, Create. Group provides digital strategies that empower clients such as the Department of Culture & Tourism -
This deal comes as Stagwell cements its presence in MENA with recent acquisitions of Consulum and LEADERS, and on the heels of Create. Group winning Campaign's Middle East Digital Agency of the Year in 2022, 2023 and 2024, Campaign's Middle East Independent Agency of the Year 2023 and Adweek's Top 100 Fastest Growing Agencies in 2022 and 2023. Create. Group joins Stagwell's Code and Theory Network alongside their flagship namesake agency who was named Ad Age Business Transformation Agency of the Year in 2024 for leading transformation through technology. Code and Theory Network is the first of its kind with a balance of
"As a digital leader in the region, Create. Group is a strong addition for Stagwell in the
Dan Gardner, Founder and Executive Chairman of Stagwell's Code and Theory Network added, "Create. Group is at the epicenter of a powerful emerging market with huge ambitions. The projects in the
"Joining the Code and Theory and wider Stagwell network allows us to access world-class talent, cutting-edge technology, and a truly global footprint. This step fuels our growth, empowers our teams, and ensures we're ideally positioned to help deliver for the region's most ambitious brands," states Tom Otton, Founder and CEO of Create. Group.
Otton will continue to lead Create. Group and will be integrated into Stagwell's Code and Theory Network, now boasting 2,000 team members worldwide, under Dan Gardner and CEO Michael Treff's leadership.
The acquisition comes as Stagwell expands its global footprint and invests further in strategy and communications at the forefront of digital transformation. Create. Group is Stagwell's eleventh acquisition of 2024, following UNICEPTA (
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Code and Theory Network
Code and Theory Network is the only network with a balance of
About Create. Group
Create. Group is the
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Kenneth Hein
Code and Theory
kenneth.hein@codeandtheory.com
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SOURCE Stagwell Inc.
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