Americans View Tech Sector and A.I. as Major Economic Drivers and Support the Industry Working with the Incoming Trump Administration
Stagwell (NASDAQ: STGW) and HarrisX released a nationwide poll revealing strong public confidence in the tech sector, with 81% of Americans viewing the industry favorably. The study shows that 79% of U.S. adults believe tech has a positive economic impact, and 57% expect it to be a major economic driver over the next five years.
While 55% of Americans want tech leaders to speak up on industry issues, 60% believe they often miss the mark. The public prefers tech CEOs to focus on workplace and economic issues like paid family leave (68%) and minimum wage (66%), rather than social and political topics.
Regarding AI, 60% of Americans believe it will replace more jobs than create, though only 30% expect it to affect their personal earnings. The study also found that 67% of voters support tech companies working with the incoming Trump administration, with 58% believing his presidency will boost the technology industry.
Stagwell (NASDAQ: STGW) e HarrisX hanno pubblicato un sondaggio a livello nazionale che rivela una forte fiducia del pubblico nel settore tecnologico, con l'81% degli americani che guarda favorevolmente all'industria. Lo studio mostra che il 79% degli adulti negli Stati Uniti crede che la tecnologia abbia un impatto economico positivo, e il 57% si aspetta che sia un motore economico importante nei prossimi cinque anni.
Sebbene il 55% degli americani desideri che i leader tecnologici si esprimano su questioni del settore, il 60% ritiene che spesso non colgano nel segno. Il pubblico preferisce che i CEO delle tecnologie si concentrino su questioni lavorative ed economiche come il congedo familiare retribuito (68%) e il salario minimo (66%), piuttosto che su temi sociali e politici.
Per quanto riguarda l'IA, il 60% degli americani crede che sostituirà più posti di lavoro di quanti ne creerà, sebbene solo il 30% si aspetti che influisca sul proprio reddito personale. Lo studio ha anche rilevato che il 67% degli elettori supporta le aziende tecnologiche che collaborano con l'amministrazione Trump in arrivo, con il 58% che crede che la sua presidenza darà slancio all'industria tecnologica.
Stagwell (NASDAQ: STGW) y HarrisX publicaron una encuesta nacional que revela una fuerte confianza del público en el sector tecnológico, con el 81% de los estadounidenses viendo favorablemente a la industria. El estudio muestra que el 79% de los adultos en EE. UU. creen que la tecnología tiene un impacto económico positivo, y el 57% espera que sea un motor económico importante en los próximos cinco años.
Aunque el 55% de los estadounidenses quiere que los líderes tecnológicos se pronuncien sobre los problemas de la industria, el 60% cree que a menudo no aciertan. El público prefiere que los CEO tecnológicos se concentren en temas laborales y económicos como el permiso familiar pagado (68%) y el salario mínimo (66%), en lugar de en temas sociales y políticos.
En cuanto a la IA, el 60% de los estadounidenses cree que reemplazará más empleos de los que creará, aunque solo el 30% espera que afecte sus ingresos personales. El estudio también encontró que el 67% de los votantes apoya a las empresas tecnológicas que colaboran con la próxima administración de Trump, con el 58% creyendo que su presidencia impulsará la industria tecnológica.
스타우웰 (NASDAQ: STGW)과 HarrisX는 기술 분야에 대한 강한 대중 신뢰를 드러내는 전국적인 여론조사를 발표했습니다. 미국인 81%가 기술 산업을 긍정적으로 보고 있습니다. 이 연구는 79%의 미국 성인이 기술이 긍정적인 경제적 영향을 미친다고 믿고 있으며, 57%는 향후 5년 동안 주요 경제 동력이 될 것으로 기대하고 있습니다.
55%의 미국인은 기술 리더가 산업 문제에 대해 목소리를 내기를 원하지만, 60%는 그들이 종종 핵심을 놓치는 것 같다고 믿고 있습니다. 대중은 기술 CEO가 가족 유급 휴가(68%) 및 최저 임금(66%)과 같은 직장 및 경제 문제에 집중하기를 선호하며, 사회적 및 정치적 주제보다는 이러한 문제에 더 관심을 두기를 원합니다.
AI에 관해서는, 60%의 미국인이 AI가 창출하는 것보다 더 많은 일자리를 대체할 것이라고 믿고 있지만, 개인 수입에 영향을 미칠 것이라고 예상하는 사람은 30%에 불과합니다. 이 연구는 또한 67%의 유권자가 기술 기업이 다가오는 트럼프 행정부와 협력하기를 지지한다고 밝혔으며, 58%는 그의 대통령직이 기술 산업에 긍정적인 영향을 미칠 것이라고 생각합니다.
Stagwell (NASDAQ: STGW) et HarrisX ont publié un sondage national révélant une forte confiance du public dans le secteur technologique, avec 81% des Américains ayant une vision favorable de l'industrie. L'étude montre que 79% des adultes américains pensent que la technologie a un impact économique positif, et 57% s'attendent à ce qu'elle soit un moteur économique majeur au cours des cinq prochaines années.
Alors que 55% des Américains veulent que les dirigeants technologiques s'expriment sur les problèmes de l'industrie, 60% estiment souvent qu'ils passent à côté. Le public préfère que les PDG des technologies se concentrent sur des questions liées au lieu de travail et à l'économie, comme les congés familiaux rémunérés (68%) et le salaire minimum (66%), plutôt que sur des sujets sociaux et politiques.
Concernant l'IA, 60% des Américains pensent qu'elle remplacera plus d'emplois qu'elle n'en créera, bien que seulement 30% s'attendent à ce qu'elle ait un impact sur leurs revenus personnels. L'étude a également révélé que 67% des électeurs soutiennent les entreprises technologiques travaillant avec la future administration Trump, et 58% croient que sa présidence stimulera l'industrie technologique.
Stagwell (NASDAQ: STGW) und HarrisX veröffentlichten eine nationale Umfrage, die ein starkes öffentliches Vertrauen in den Technologiesektor offenbart, wobei 81% der Amerikaner die Branche positiv betrachten. Die Studie zeigt, dass 79% der US-Erwachsenen glauben, dass Technologie einen positiven wirtschaftlichen Einfluss hat, und 57% erwarten, dass sie in den nächsten fünf Jahren ein wesentlicher wirtschaftlicher Treiber sein wird.
Während 55% der Amerikaner wollen, dass Technologiechefs sich zu branchenspezifischen Themen äußern, glauben 60%, dass sie oft das Ziel verfehlen. Die Öffentlichkeit bevorzugt es, dass Technologie-CEOs sich auf arbeitsplatzbezogene und wirtschaftliche Themen wie bezahlten Familienurlaub (68%) und Mindestlohn (66%) konzentrieren, anstatt auf soziale und politische Themen.
Was die KI betrifft, glauben 60% der Amerikaner, dass sie mehr Arbeitsplätze ersetzen wird, als sie schafft, obwohl nur 30% erwarten, dass sie ihre persönlichen Einnahmen beeinflusst. Die Studie zeigte zudem, dass 67% der Wähler Unternehmen unterstützen, die mit der kommenden Trump-Administration zusammenarbeiten, wobei 58% glauben, dass seine Präsidentschaft der Technologiebranche Auftrieb geben wird.
- 81% favorable industry view, highest among major sectors
- 79% of adults see positive economic impact from tech sector
- 67% support for tech collaboration with incoming administration
- 58% expect Trump presidency to boost tech industry
- 60% believe tech leaders usually get it wrong when speaking up
- 60% think AI will cause net job losses
- Public division on AI regulation approach (53% vs 47%)
Insights
The survey data reveals critical insights about tech sector perception and its implications for Stagwell's business model. With 81% favorable industry view and 79% positive economic impact assessment, this creates a robust environment for Stagwell's tech-focused marketing and communications services. Their strategic positioning through the Risk and Reputation Unit is particularly well-timed given the complex regulatory and public sentiment landscape around AI.
The data showing 67% voter support for tech-Trump administration collaboration, combined with 58% believing in positive tech sector performance under Trump, suggests potential growth opportunities in government-related communications and advisory services. However, the divided public sentiment on AI regulation (53% favoring monitoring vs. 47% immediate regulation) indicates a challenging communications environment that could drive demand for Stagwell's specialized services.
The survey's timing and content position Stagwell strategically for the upcoming political transition. The data showing tech leaders' 60% misalignment with public expectations when speaking out, coupled with clear preferences for workplace over social issues, presents a significant market opportunity for Stagwell's communications consulting services. Their bipartisan Risk and Reputation Unit, featuring both Republican and Democratic leadership, is perfectly structured to capitalize on this complex landscape.
The finding that 55% of Americans want tech leaders to speak up, but with specific topic preferences, creates a clear need for sophisticated political communication strategies - exactly what Stagwell provides. This could drive increased demand for their services as tech companies navigate the delicate balance between advocacy and public sentiment.
General public wants tech CEOs to speak out on workplace and economic issues, but say the industry should stay clear of political and social issues
Americans think AI will have a negative impact on jobs, but few expect to be impacted directly
Nearly four in five (
However, while a majority of Americans (
Workplace and economic issues appear to be the safest topics for tech leaders to take a stance on. While a strong majority say tech CEOs should speak up on issues such as paid family leave (
"For three decades the technology sector has defined the 'new economy' and modern opportunities, in the process building a very strong reputation," said Dritan Nesho, CEO of technology research firm HarrisX. "As it now embarks to once again reshape the global labor and economic landscape via A.I., Web3, and other novelties, the way tech CEOs navigate and address the impact of their innovations, and the regulations that will surely follow, will determine how the industry is perceived and treated for decades to come."
The heads of Stagwell's Risk and Reputation practice added their analysis on the data during a roundtable at CES.
Zac Moffatt, the CEO of Targeted Victory and the Republican co-Chair noted that "the landscape of public discourse has shifted with the 2024 presidential election, and companies need to quickly rewrite the playbook of how to engage with both the public and government over the next several years."
Nevertheless, public sensitivities on several key themes such as the environment, human rights, income inequality, and DE&I remain strong, added Doug Thornell, CEO of SKDK, and the Democratic co-Chair, "The risk of dismissing these themes is high. The years ahead require both balance and courage."
The Stagwell/HarrisX poll, which was conducted online January 3-6, 2024 with 1,498 registered voters, also shows that
The study also shows that as the tech industry and financial investors are doubling down on AI, Americans are less certain about its economic impact. While
The public uncertainty towards AI is also reflected by the fact that voters are evenly divided on the approach they think the
In the post-election landscape, Stagwell and HarrisX are committed to helping businesses navigate the political crosshairs. For more information on how Stagwell's Risk and Reputation Unit can help navigate the political minefield, visit https://www.stagwellglobal.com/risk-reputation-unit/.
Survey Methodology
The survey was conducted online within
About HarrisX
HarrisX is a leading public opinion research, data analytics, and strategy consulting company with offices in
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Dritan Nesho
Dritan@HarrisX.com
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SOURCE Stagwell Inc.
FAQ
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