Ad Results Media Forms Strategic Partnership with Stagwell's Brand Performance Network, Bolstering Global Network's Audio Advantages
Stagwell Brand Performance Network (NASDAQ: STGW) has announced a strategic partnership with Ad Results Media (ARM), a leading independent audio media agency. The collaboration aims to enhance Stagwell's audio marketing capabilities across its agency portfolio, providing advanced audio intelligence and expertise in the growing audio creator economy.
The partnership enables Stagwell agencies to access ARM's specialized services, audio partner network, and comprehensive solutions across podcast, streaming, radio, YouTube, and other platforms. ARM brings experience in audio media strategy for major brands like Molson Coors, BetterHelp, and ZipRecruiter.
Current market data shows 135 million monthly podcast listeners, with audio consumption representing 25 percent of ad-supported media time but only 8 percent of advertiser budgets, indicating significant growth potential in the audio marketing sector.
Stagwell Brand Performance Network (NASDAQ: STGW) ha annunciato una partnership strategica con Ad Results Media (ARM), un'agenzia indipendente di media audio leader nel settore. La collaborazione ha l'obiettivo di potenziare le capacità di marketing audio di Stagwell nell'intero portafoglio di agenzie, fornendo intelligenza audio avanzata e competenze nell'emergente economia dei creatori audio.
Questa partnership consente alle agenzie di Stagwell di accedere ai servizi specializzati di ARM, alla rete di partner audio e a soluzioni complete su podcast, streaming, radio, YouTube e altre piattaforme. ARM porta con sé un'esperienza nella strategia dei media audio per grandi marche come Molson Coors, BetterHelp e ZipRecruiter.
I dati di mercato attuali mostrano 135 milioni di ascoltatori mensili di podcast, con il consumo audio che rappresenta il 25 percento del tempo di media supportati da pubblicità ma solo il 8 percento dei budget pubblicitari, indicando un potenziale di crescita significativo nel settore del marketing audio.
Stagwell Brand Performance Network (NASDAQ: STGW) ha anunciado una asociación estratégica con Ad Results Media (ARM), una agencia de medios de audio independiente líder en el sector. La colaboración tiene como objetivo mejorar las capacidades de marketing de audio de Stagwell en su cartera de agencias, proporcionando inteligencia de audio avanzada y experiencia en la creciente economía de creadores de audio.
La asociación permite a las agencias de Stagwell acceder a los servicios especializados de ARM, a su red de socios de audio y a soluciones integrales en podcast, streaming, radio, YouTube y otras plataformas. ARM aporta experiencia en estrategia de medios de audio para grandes marcas como Molson Coors, BetterHelp y ZipRecruiter.
Los datos actuales del mercado muestran que hay 135 millones de oyentes mensuales de podcasts, con el consumo de audio que representa el 25 por ciento del tiempo de medios soportados por anuncios, pero solo el 8 por ciento de los presupuestos publicitarios, lo que indica un significativo potencial de crecimiento en el sector del marketing de audio.
Stagwell Brand Performance Network (NASDAQ: STGW)은 Ad Results Media (ARM)와 전략적 파트너십을 발표했습니다. ARM은 독립 오디오 미디어 에이전시의 선두주자입니다. 이번 협업은 Stagwell의 에이전시 포트폴리오 전반에 걸쳐 오디오 마케팅 능력을 향상시키고, 오디오 크리에이터 경제에서의 고급 오디오 정보와 전문성을 제공하는 것을 목표로 합니다.
이 파트너십을 통해 Stagwell 에이전시는 ARM의 특화된 서비스, 오디오 파트너 네트워크 및 팟캐스트, 스트리밍, 라디오, 유튜브와 기타 플랫폼에서 포괄적인 솔루션에 접근할 수 있게 됩니다. ARM은 Molson Coors, BetterHelp 및 ZipRecruiter와 같은 주요 브랜드를 위한 오디오 미디어 전략에서 경험을 제공합니다.
현재 시장 데이터에 따르면 매달 1억 3천5백만 명의 팟캐스트 청취자가 있으며, 오디오 소비는 광고 기반 미디어 시간의 25%를 차지하지만 광고주 예산의 8%에 불과해 오디오 마케팅 분야에서 상당한 성장 잠재력을 나타냅니다.
Stagwell Brand Performance Network (NASDAQ: STGW) a annoncé un partenariat stratégique avec Ad Results Media (ARM), une agence indépendante de médias audio de premier plan. La collaboration vise à améliorer les capacités de marketing audio de Stagwell à travers son portefeuille d'agences, en fournissant une intelligence audio avancée et une expertise dans l'économie croissante des créateurs audio.
Ce partenariat permet aux agences de Stagwell d'accéder aux services spécialisés d'ARM, à son réseau de partenaires audio et à des solutions complètes sur les plateformes telles que les podcasts, le streaming, la radio, YouTube et d'autres. ARM apporte son expérience en stratégie de médias audio pour de grandes marques comme Molson Coors, BetterHelp et ZipRecruiter.
Les données actuelles du marché montrent 135 millions d'auditeurs de podcasts mensuels, avec une consommation audio représentant 25 pour cent du temps des médias soutenus par la publicité mais seulement 8 pour cent des budgets publicitaires, ce qui indique un potentiel de croissance significatif dans le secteur du marketing audio.
Stagwell Brand Performance Network (NASDAQ: STGW) hat eine strategische Partnerschaft mit Ad Results Media (ARM) angekündigt, einer führenden unabhängigen Audio-Medienagentur. Die Zusammenarbeit zielt darauf ab, die Audio-Marketing-Fähigkeiten von Stagwell über das gesamte Agenturportfolio hinweg zu verbessern und fortschrittliche Audio-Intelligenz sowie Expertise in der wachsenden Audio-Kreator-Wirtschaft bereitzustellen.
Die Partnerschaft ermöglicht es den Stagwell-Agenturen, auf die spezialisierten Dienstleistungen, das Audio-Partnernetzwerk und umfassende Lösungen von ARM in den Bereichen Podcast, Streaming, Radio, YouTube und anderen Plattformen zuzugreifen. ARM bringt Erfahrung in der Audio-Medienstrategie für große Marken wie Molson Coors, BetterHelp und ZipRecruiter mit.
Aktuelle Marktdaten zeigen, dass es 135 Millionen monatliche Podcast-Hörer gibt, wobei der Audio-Konsum 25 Prozent der werbefinanzierten Medienzeit ausmacht, jedoch nur 8 Prozent des Werbebudgets einnimmt, was auf ein erhebliches Wachstumspotenzial im Bereich Audio-Marketing hinweist.
- Strategic expansion into audio marketing through partnership with established industry leader ARM
- Access to comprehensive audio solutions across multiple platforms (podcast, streaming, radio, YouTube)
- Potential market opportunity with audio consumption at 25% of media time vs. 8% of ad budgets
- Enhanced service offering for existing Stagwell agency clients
- None.
Insights
This strategic partnership between Ad Results Media (ARM) and Stagwell Brand Performance Network represents a calculated move into the burgeoning audio advertising market, but its immediate financial impact appears The deal enhances Stagwell's service offerings without requiring significant capital investment, positioning them to capture a larger share of the underutilized audio advertising space.
The most compelling data point reveals a stark market inefficiency: audio content commands
However, while strategically sound, this partnership is unlikely to materially impact Stagwell's financial performance in the immediate term. The value will be realized gradually as the company leverages ARM's expertise to capture a larger share of audio advertising budgets across its global network.
The audio content ecosystem is experiencing a fundamental shift in consumer behavior that this partnership aims to capitalize on. ARM's established relationships with major brands like Molson Coors and ZipRecruiter provide Stagwell's network immediate credibility in the audio space, while their expertise in podcast, streaming and radio advertising offers multiple revenue streams.
The integration of ARM's capabilities across Stagwell's global agency network creates a scalable model for audio advertising deployment. This is particularly valuable given the fragmented nature of modern media consumption and the growing influence of creator-driven content. The partnership's timing aligns with market trends showing increased audio engagement, especially among younger demographics who are traditionally harder to reach through conventional advertising channels.
For investors, this represents a strategic positioning play rather than an immediate revenue driver. The partnership's value lies in its potential to capture market share in an underserved advertising segment while diversifying Stagwell's service offerings across its agency portfolio.
The new partnership creates the most advanced audio marketing capability within a global marketing network by allowing any Stagwell agency, including Assembly, Assembly Digital Commerce, Business Traveller Media, CPB Group LATAM, Forsman & Bodenfors, INK-Media, Goodstuff, Locaria, Multiview and Vitro, to seamlessly tap into ARM's industry-leading intelligence, specialized services, expansive network of audio and creator partners, and 360-degree solutions spanning podcast, streaming, radio, YouTube, and extensions across live experiences and social. It builds on ARM's track record for delivering audio media strategy, creative, planning and buying for leading brands including Molson Coors, BetterHelp, ZipRecruiter and Liquid Death.
"Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape," said Jon Schaaf, Global Chief Investment Officer, Stagwell Brand Performance Network. "This industry-first collaboration will help us challenge legacy investment models, educate marketers and elevate the untapped power of audio in the consumer journey."
According to Edison Research, 135 million people now listen to a podcast monthly, with IAB reporting a large share of Gen Z and Millennials now spend more time with audio content than streaming TV. With audio consumption representing 25 percent of ad-supported media time but only eight percent of advertiser budgets, more marketers stand to benefit from right-sizing their media mix, based on a newly released report from WARC Advisory and Audacy.
"Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands mass reach, deep, authentic audience engagement and performance unparalleled by other channels," said Jordan Fox, CEO of ARM. "Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact."
About ARM
Ad Results Media (ARM) is the leading agency empowering brands to engage audiences through the power of audio creators. With 20+ years of experience across radio, podcasts, streaming audio and YouTube, including placing the very first podcast ad in 2010, ARM now stands among the world's largest buyers of podcast media. ARM leverages its expertise and trusted, actionable intelligence across platforms to connect brands—such as MolsonCoors, BetterHelp, FanDuel, Wayfair and ZipRecruiter—with consumers. ARM delivers value and impact through unparalleled industry knowledge and relationships to drive results for brands and agencies. To learn more about ARM, visit adresultsmedia.com.
About Stagwell Brand Performance Network
The Brand Performance Network (BxP) is a collection of Stagwell agencies providing B2B and B2C marketers with connected global solutions in data-driven and technology-enabled creative, media, commerce and B2B Publishing. BxP has over 5,000 experts across 60 offices in 20 countries, collectively handling over
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Shannon Pruitt
Stagwell Brand Performance Network (BxP)
shannon.pruitt@bxpnetwork.com
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SOURCE Stagwell Inc.
FAQ
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