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Stagwell Inc. (NASDAQ: STGW) is a pioneering marketing services company designed to transform the industry with its innovative approach. Stagwell operates through several business segments, including the Integrated Agencies Network, Brand Performance Network, and Communications Network. This structure ensures the delivery of top-notch marketing solutions tailored to the unique needs of its clients.
Founded by industry veterans, Stagwell places a strong emphasis on digital-first investments, unencumbered by legacy assets. The company boasts a selective portfolio, having just one or two agencies of each type, ranging from digital media buying to market research and public relations. This strategy fosters true cooperation and synergy across its network.
Stagwell's core mission is to merge creativity with advanced technology to harmonize the art and science of marketing. The company's over 13,000 specialists across 34+ countries work together to drive business effectiveness and improve client results. Stagwell serves some of the world's most ambitious brands, helping them navigate the complex digital landscape.
Recent achievements include the addition of Leverate Group, an integrated full-service agency based in Indonesia, to its expanding Global Affiliate Network. This move strengthens Stagwell's presence in the Asia Pacific region, enhancing its omnichannel media buying and activation capabilities. Stagwell's commitment to growth is evident in its strategic acquisitions and partnerships, driving innovation and expanding its global footprint.
Financially, Stagwell has shown resilience and growth. In the first quarter of 2024, the company reported an 8% year-over-year revenue growth, reaching $670 million. This growth was driven by new business wins and strategic cost management. The company's strong focus on technology, particularly in AI and immersive experiences, positions it well for future growth.
Stagwell (NASDAQ: STGW) celebrated significant wins at the Cannes Lions International Festival of Creativity. The company's agencies, including 72andSunny, Assembly, Forsman & Bodenfors, and global affiliate Buentipo Anchor, secured a total of 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions. Additionally, over 40 shortlists were achieved by other agencies within Stagwell's network.
The Grand Prix for Creative Data was awarded to Mastercard's initiative 'Room for Everyone,' developed with Assembly's digital commerce unit, which provided critical technological support. Other notable awards included Bronze Lions for 'Anthem' from Diablo IV by 72andSunny and 'Heart Surgeon's Cookbook' by Forsman & Bodenfors. The company remarked on their technology-led marketing strengths and innovative approaches to earned influence.
The Harris Poll, a Stagwell agency, has released its second annual State of Maternal Health Report, revealing significant challenges in maternal healthcare in the United States. The survey, conducted in April 2024 among over 1,000 U.S. women aged 18+, highlights that more than half (53%) of women feel they must fight to receive adequate medical care. Additionally, 39% of women who are currently pregnant or have been pregnant reported difficulties in accessing care during pregnancy and childbirth.
Quality of care issues are especially pronounced among younger women aged 18-34, women in the South, employed women, and mothers with children under 18. Only 42% of pregnant or previously pregnant women felt they had access to the best possible care, down from 50% in 2022. The report also shows disparities based on state reproductive health policies, with women in more restrictive states experiencing greater challenges and lower quality care compared to those in protective states.
The findings indicate a strong demand for reforms, with 83% of women calling for improved safety and quality in maternal healthcare.
Stagwell (STGW) presents its 'Future of News' initiative at the Cannes Lions International Festival of Creativity, emphasizing the importance of news in advertising. The initiative features two panels discussing the value of news audiences and the business of news. The panels highlight findings from Stagwell's News Advertising Study, which surveyed 50,000 U.S. consumers and found that ads in quality news sources, even alongside polarizing content, do not negatively impact brand metrics. Key speakers include CEOs and executives from prominent media and advertising companies.
Stagwell (NASDAQ: STGW) and Google Cloud have announced the launch of new AI-powered features across Stagwell's digital marketing applications, leveraging Google Cloud's infrastructure and AI services, including Gemini models.
Stagwell's applications, including Propellers, CUE, PRophet, and SmartAssets, will now integrate Google Cloud's AI capabilities to enhance creative processes, audience insights, content generation, and creative asset management.
These advancements aim to help marketers work more effectively and creatively by using AI to inform strategies, optimize ads, and streamline workflows.
The new AI features are available to Stagwell customers starting today.
Stagwell (NASDAQ: STGW) and Anzu have announced a strategic partnership aimed at revolutionizing in-game advertising. This collaboration will create innovative ad formats and immersive experiences for brands, leveraging Anzu's advanced in-game advertising platform and Stagwell's digital expertise. Anzu, backed by major investors like Sony Innovation Fund and NBCUniversal, offers non-disruptive, IAB-compliant ads integrated into gaming environments. Stagwell's extensive network of 70+ agencies will utilize Anzu's technology to enhance programmatic, intrinsic in-game ads, driving brand engagement in the fast-growing gaming market, which boasts over 3.3 billion gamers globally.
Stagwell's Code and Theory has been named ANA B2B Agency of the Year, an award recognizing their expertise and effective implementation of business marketing solutions. The agency has delivered historic results for major clients, including Amazon Ads, Volvo Trucks, Microsoft, JPMorgan Chase, Clover, Thomson Reuters, and ETS. Notable achievements include a 26% increase in Amazon's global ad revenues in Q3, a 63% rise in qualified leads for Morgan Stanley at Work, and a 350% increase in visitors for Volvo Trucks' new website launch. Code and Theory also received multiple other accolades, highlighting their technology-first, creative approach in B2B marketing.
Stagwell (NASDAQ: STGW) Chairman and CEO Mark Penn is set to present at the Cannes Lions International Festival of Creativity. His keynote, titled 'The Contrarian's Compass: Navigating Emerging Tech Hype,' will address how marketers can leverage emerging technologies for brand growth. Penn, who has extensive experience including a tenure as Microsoft's Chief Strategy Officer, will share insights on incorporating tech innovations while avoiding common pitfalls. Additionally, Penn will participate in discussions on the future of news media, data privacy, and consumer empowerment, featuring industry leaders from The New York Times, CNN, Business Insider, and more.
Mark Penn's keynote will take place on June 17, 2024, at 4:45 PM CEST on the Rotonde Stage. Other notable appearances include a panel on data privacy at the Microsoft Beach House and a discussion on the future of news at Stagwell's SPORT BEACH.
Stagwell's HarrisX, a reputable public opinion research firm, has partnered with Deseret News and the University of Utah's Hinckley Institute of Politics for monthly Utah statewide polling ahead of the 2024 elections.
This initiative builds on existing national polling efforts and aims to provide regular insights into key political issues and candidates in Utah.
The first poll, released on June 8, shows Utah Gov. Spencer Cox leading state Rep. Phil Lyman in the primary election. Future polls will explore public opinions on various local topics, including a new hockey team, taxes, and business.
HarrisX is recognized for its accuracy in the 2020 U.S. presidential election and has a history of impactful collaborations with Deseret News.
Stagwell (NASDAQ: STGW) announced the addition of four new agencies to its Global Affiliate Network in the Asia-Pacific region: Agency from Singapore, Arena Media from Bangladesh, Lodestar Marketing from Thailand, and R&D Online Marketing Services from China. These partnerships enhance Stagwell's advertising, design, digital experience, and affiliate marketing capabilities. Agency boasts clients like Meta and Singapore Press Holdings, Arena Media collaborates with brands such as Audi and British Council, Lodestar Marketing supports clients like Puma and Allianz Insurance, and R&D Online Marketing Services works with China Telecom and Mercedes-Benz. This expansion underscores Stagwell's commitment to agile, data-driven, and culturally relevant marketing solutions, strengthening its reach in APAC with nearly 80 affiliates globally.
Stagwell (NASDAQ: STGW) announces a milestone of winning over 300 awards in 2024, celebrating achievements across major industry shows like Effie's, Clios, SABRE Awards, and Webby's. The company secured 60 gold, 63 silver, and 123 bronze awards, recognizing its global agencies' innovative campaigns for over 4000 clients.
Significant wins include 10+ 'Agency of the Year' distinctions and 50+ awards in technology, products, and innovation. Noteworthy campaigns include 'Anti-Choice Ads,' 'The NIL Student Nurse Initiative,' 'Map the Gaps,' 'Tequila Don Julio's Super Bowl Stunt,' and 'The La-Z Boy Decliner,' which have received top honors from various prestigious award shows.
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