POST-ELECTION NOVEMBER HARVARD CAPS / HARRIS POLL: TRUMP APPROVAL RATING AT 54% AS VOTERS HOPE HE WILL ADDRESS TOP ISSUES OF INFLATION AND IMMIGRATION
The November Harvard CAPS / Harris poll reveals Trump's victory over Harris by 2 points in the 2024 presidential election, with a 54% approval rating as president-elect. The poll shows that 80% of voters prioritized candidates' positions on issues over personal qualities, with inflation (45%) and immigration (16%) being the top concerns. 50% of voters supported Trump, including 92% of Republicans and 49% of Independents, while 48% backed Harris. Notably, 71% believe Elon Musk's endorsement had the biggest impact on the election. Voters primarily relied on TV news (46%) and social media (23%) for election coverage.
Il sondaggio di novembre Harvard CAPS / Harris rivela la vittoria di Trump su Harris per 2 punti nelle elezioni presidenziali del 2024, con un tasso di approvazione del 54% come presidente eletto. Il sondaggio mostra che l'80% degli elettori ha dato priorità alle posizioni dei candidati sui temi piuttosto che alle qualità personali, con l'inflazione (45%) e l'immigrazione (16%) come principali preoccupazioni. Il 50% degli elettori ha sostenuto Trump, inclusi il 92% dei Repubblicani e il 49% degli Indipendenti, mentre il 48% ha appoggiato Harris. È interessante notare che il 71% crede che il sostegno di Elon Musk abbia avuto il maggior impatto sulle elezioni. Gli elettori si sono affidati principalmente alle notizie in TV (46%) e ai social media (23%) per la copertura elettorale.
La encuesta de noviembre de Harvard CAPS / Harris revela la victoria de Trump sobre Harris por 2 puntos en las elecciones presidenciales de 2024, con un 54% de aprobación como presidente electo. La encuesta muestra que el 80% de los votantes priorizó las posiciones de los candidatos sobre los temas en lugar de las cualidades personales, siendo la inflación (45%) y la inmigración (16%) las principales preocupaciones. El 50% de los votantes apoyó a Trump, incluyendo el 92% de los republicanos y el 49% de los independientes, mientras que el 48% respaldó a Harris. Notablemente, el 71% cree que el respaldo de Elon Musk tuvo el mayor impacto en las elecciones. Los votantes se basaron principalmente en las noticias de televisión (46%) y en las redes sociales (23%) para la cobertura electoral.
11월 하버드 CAPS / 해리스 여론조사는 트럼프가 해리스를 2점 차로 이겼다고 밝혔으며, 2024년 대통령 선거에서 당선자로서 54%의 지지를 받고 있습니다. 이 여론조사는 유권자의 80%가 후보자의 개인적 자질보다 이슈에 대한 입장을 우선시했다고 보여주며, 인플레이션(45%)과 이민(16%)이 가장 큰 우려 사항으로 나타났습니다. 50%의 유권자가 트럼프를 지지했다고 하며, 공화당원 92%와 독립당원 49%가 포함되었고, 48%는 해리스를 지지했습니다. 특히, 71%가 엘론 머스크의 지지가 선거에 가장 큰 영향을 미쳤다고 믿는다고 합니다. 유권자들은 주로 TV 뉴스(46%)와 소셜 미디어(23%)를 통해 선거 보도를 접했습니다.
Le sondage de novembre de Harvard CAPS / Harris révèle la victoire de Trump sur Harris de 2 points aux élections présidentielles de 2024, avec un taux d'approbation de 54% en tant que président élu. Le sondage montre que 80% des électeurs ont donné la priorité aux positions des candidats sur les enjeux plutôt qu'aux qualités personnelles, l'inflation (45%) et l'immigration (16%) étant les principales préoccupations. 50% des électeurs ont soutenu Trump, y compris 92% des Républicains et 49% des indépendants, tandis que 48% ont soutenu Harris. Notamment, 71% estiment que le soutien d'Elon Musk a eu le plus grand impact sur l'élection. Les électeurs se sont principalement fiés aux nouvelles télévisées (46%) et aux médias sociaux (23%) pour la couverture électorale.
Die Harvard CAPS / Harris Umfrage vom November zeigt Trumps Sieg über Harris um 2 Punkte bei den Präsidentschaftswahlen 2024, mit einer Zustimmungsrate von 54% als gewählter Präsident. Die Umfrage zeigt, dass 80% der Wähler die Positionen der Kandidaten zu Themen gegenüber persönlichen Qualitäten priorisierten, wobei Inflation (45%) und Einwanderung (16%) die größten Sorgen sind. 50% der Wähler unterstützten Trump, darunter 92% der Republikaner und 49% der Unabhängigen, während 48% Harris unterstützten. Bemerkenswert ist, dass 71% glauben, dass Elon Musks Unterstützung den größten Einfluss auf die Wahl hatte. Die Wähler verließen sich hauptsächlich auf TV-Nachrichten (46%) und soziale Medien (23%) für die Wahlinformationen.
- Trump secured victory with 50% of the vote, including strong support from Republicans (92%) and Independents (49%)
- 54% approval rating as president-elect, 12 points higher than Biden's
- 49% approval rating for Republican Party, up 3 points from October
- Country remains deeply divided with 52% viewing Trump as a threat to democracy
- Only 27% of voters believe the country is on the right track, down 4 points from October
- 53% say Trump should continue to face criminal charges
Insights
The post-election Harvard CAPS/Harris poll reveals significant insights impacting Stagwell's market position. With 81% of voters following the election closely and 46% relying on traditional media channels, this demonstrates strong engagement with Stagwell's core business services. The company's strategic positioning in both traditional and digital media analytics is particularly relevant given that 23% of voters used social media platforms for election information.
The poll's comprehensive coverage of voter behavior, media consumption patterns and political trends provides valuable data that enhances Stagwell's credibility in the political consulting and market research space. This strengthens their competitive position in the
The poll shows that Trump won over Harris by 2 points, driving the core issues of inflation and immigration most salient to the majority of Americans. Republicans closed in on the Democratic advantage of early and mail-in voting. Voters primarily relied on TV news channels for election coverage, followed by social media, and are split on whether coverage was biased. Looking ahead to the new administration, voters are divided on perceptions of Trump but want him to prioritize tackling inflation.
"This was an election about issues, and the economy and immigration played the biggest roles. Trump won on a clear message of middle- and working-class economics," said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. "But while he's won over people up to
TRUMP +2 ON HARRIS IN FINAL POLLING; +4 AMONG INDEPENDENTS
50% of voters say they voted for Trump, including92% of Republicans and49% of Independents; while48% of voters say they voted for Harris, including90% of Democrats and45% of Independents.82% of voters say they voted (Democrat:86% ; Republican:87% ; Independent:70% ). Non-voters cited lack of motivation, feeling like their vote didn't matter, and dislike of the candidates as top reasons they did not vote.37% of voters voted in-person on Election Day,32% voted in-person before Election Day, and31% voted by mail.56% of the electorate say they made up their mind on who they were voting for before September.34% of Democrats,28% of Republicans, and32% of Independents voted by mail.11% of the 2024 electorate were first-time voters.31% of first-time voters decided who they were voting for before September,24% decided the week of the election, and20% decided on Election Day.74% of voters voted on down-ballot races (House of Representatives:62% ;U.S. Senate:52% ; Governor:34% ).
VOTERS MOTIVATED BY ISSUES AND CHANGE
80% of voters say the candidate's position on issues was the most important factor when it came to casting their vote compared to personal qualities (Harris:71% ; Trump:90% ; Democrat:76% ; Republican:87% ; Independent:78% ;).- The majority of voters said their response to the most important issue facing the country was a main reason for their candidate choice. Of those who said immigration was the most important issue facing the country,
87% said it was one of the main reasons, if not the main reason for their vote (abortion:79% ; inflation:77% ; climate change:66% ).29% of voters said inflation was the main reason for their vote,28% pointed to immigration, and26% pointed to abortion. 76% of voters say they voted for change rather than continuity in how the country is managed (Harris:60% ; Trump:91% ; Democrat:62% ; Republican:89% ; Independent:78% ).- Of key events from the presidential campaign, voters say the Trump vs. Harris debate (
36% ), Trump surviving the assassination attempt (32% ), and Trump declaring no tax on tips (32% ) made them more likely to vote for Trump.
TRUMP AND GOP APPROVAL RATING REFLECT ELECTION RESULTS AND DISCONTENT WITH DIRECTION OF COUNTRY, INFLATION, AND IMMIGRATION
- Trump's approval rating as president-elect is at
54% , 12 points higher than Biden's as president, including91% of Republicans and49% of Independents. The majority of male, 18-54 year old, white, Hispanic, urban, and rural voters approve of Trump. 49% of voters approve of the Republican Party's job (+3 from October), while44% approve of that of the Democratic Party (-3 from October).27% of voters say the country is on the right track, down 4 percentage points from October (Democrat:29% ; Republican:32% ; Independent:17% ).- Inflation (
45% ) and immigration (16% ) continue to be the most important issues to voters personally, with inflation a concern across party lines, immigration of more concern for Republicans (28% ), and abortion (18% ) and climate change (13% ) more of a concern for Democrats.
PERCEPTIONS OF TRUMP STILL DIVIDED FOLLOWING THE ELECTION
54% of voters say Trump has been trying to unify rather than divide the country since the election (Democrat:24% ; Republican:89% ; Independent:50% ).52% of voters believe Trump is a threat to democracy (Democrat:81% ; Republican:16% ; Independent:45% ).53% say Trump should continue to be tried on criminal charges (Democrat:87% ; Republican:16% ; Independent:55% ).68% of voters say their greatest hope for the new Trump administration is to end inflation and price increases (Democrat:57% ; Republican:81% ; Independent:68% ), followed by the revitalization of the American economy (43% ) and American values (42% ).46% of voters say their greatest fear is Trump behaving like a dictator (Democrat:74% ; Republican:16% ; Independent:49% ). Other top fears among Democrats are irreparable damage to theU.S. government and agencies (56% ) and the Trump administration moving too far to the right (55% ). The greatest fear among Republicans is massive protests by the left (47% ).- Of Trump's cabinet appointments, more voters favor rather than oppose Susie Wiles (+11), Mike Huckabee (+6), Vivek Ramaswamy (+5), and Marco Rubio (+3). Voters are split on Elon Musk (+1) and oppose Matt Gaetz (-8).
VOTERS FOLLOWED ELECTION NEWS CLOSELY, RELYING ON TV AND SOCIAL MEDIA; BELIEVE MUSK HAD BIGGEST IMPACT
81% of voters say they followed the presidential election somewhat or very closely.46% of voters say they used TV news channels (Democrat:45% ; Republican:49% ; Independent:42% ), while23% used social media platforms (Democrat:26% ; Republican:22% ; Independent:20% ) and10% relied on news outlet websites.- ABC News (
36% ) and Fox TV News (33% ) were the most popular TV channels for election coverage, while Facebook (43% ), Google (39% ), and YouTube (39% ) were the most popular social media platforms for news. 51% of voters say they felt election news was fair while49% believe it was biased. Among those who felt news was biased,57% say it was biased against Trump and Republicans (Democrat:23% ; Republicans:87% ; Independent:51% ).60% of voters say journalists today are mostly practicing advocacy as opposed to unbiased journalism.- Elon Musk (
65% ), Taylor Swift (63% ), and Oprah Winfrey (54% ) were the most known endorsements heading into the election.71% believe Musk's endorsement had the biggest impact on the election (Joe Rogan:43% ; Taylor Swift:36% ). 42% of voters say Elon Musk's endorsement had some or significant impact on their vote (Democrat:32% ; Republican:55% ; Independent:31% ), and37% say the same about Joe Rogan (Democrat:31% ; Republican:47% ; Independent:28% ).
The November Harvard CAPS / Harris poll survey was conducted online within
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of
Contact:
Carrie Hsu
PR@stagwellglobal.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/post-election-november-harvard-caps--harris-poll-trump-approval-rating-at-54-as-voters-hope-he-will-address-top-issues-of-inflation-and-immigration-302308488.html
SOURCE Stagwell Inc.
FAQ
What was Trump's margin of victory over Harris in the 2024 election according to the Harvard CAPS / Harris poll (STGW)?
What percentage of voters prioritized candidates' positions on issues in the 2024 election (STGW)?
What was Trump's approval rating as president-elect in November 2024 (STGW)?
What were the top two issues concerning voters in the November 2024 Harvard CAPS / Harris poll (STGW)?
