77% of CEOs Say the Election Will Impact their 2025 Business Strategy; 85% are Bullish on Investment in the Gulf Region, Reveals Stagwell (STGW) Survey
Stagwell's global survey of 100 CEOs reveals significant insights about business outlook and investment trends. 77% of CEOs indicate the U.S. presidential election will influence their 2025 business strategy. While global CEOs are split between Harris (35%) and Trump (30%) regarding global economic impact, U.S. CEOs strongly favor Trump (52% vs 15%).
The survey highlights strong interest in Gulf Region investments, with 79% of CEOs viewing the region as attractive and 86% specifically favoring Saudi Arabia. CEOs identified inflation (35%), consumer confidence (30%), and energy prices (25%) as critical economic issues. Additionally, 85% of CEOs express optimism about technology innovation, with 73% specifically positive about AI's impact on citizen wellbeing.
Il sondaggio globale di Stagwell su 100 CEO rivela importanti spunti riguardo l'outlook aziendale e le tendenze di investimento. Il 77% dei CEO indica che le elezioni presidenziali negli Stati Uniti influenzeranno la loro strategia aziendale per il 2025. Mentre i CEO globali sono divisi tra Harris (35%) e Trump (30%) riguardo all'impatto economico globale, i CEO statunitensi mostrano una netta preferenza per Trump (52% contro il 15%).
Il sondaggio evidenzia un forte interesse per gli investimenti nella regione del Golfo, con il 79% dei CEO che considera la regione attraente e l'86% che favorisce specificamente l'Arabia Saudita. I CEO hanno identificato l'inflazione (35%), la fiducia dei consumatori (30%) e i prezzi dell'energia (25%) come questioni economiche critiche. Inoltre, l'85% dei CEO esprime ottimismo riguardo all'innovazione tecnologica, con il 73% particolarmente positivi sull'impatto dell'IA sul benessere dei cittadini.
La encuesta global de Stagwell a 100 CEO revela importantes percepciones sobre las perspectivas empresariales y las tendencias de inversión. El 77% de los CEO indica que las elecciones presidenciales de EE.UU. influirán en su estrategia empresarial para 2025. Mientras que los CEO globales están divididos entre Harris (35%) y Trump (30%) en cuanto al impacto económico global, los CEO de EE.UU. favorecen fuertemente a Trump (52% frente al 15%).
La encuesta destaca un gran interés en las inversiones en la región del Golfo, con el 79% de los CEO considerando la región atractiva y el 86% específicamente a Arabia Saudita. Los CEO identificaron la inflación (35%), la confianza del consumidor (30%) y los precios de la energía (25%) como cuestiones económicas críticas. Además, el 85% de los CEO expresa optimismo sobre la innovación tecnológica, con el 73% específicamente positivos sobre el impacto de la IA en el bienestar ciudadano.
스태그웰의 글로벌 설문조사는 100명의 CEO를 대상으로 하여 비즈니스 전망과 투자 트렌드에 대한 중요한 통찰력을 제공합니다. 77%의 CEO는 미국 대통령 선거가 그들의 2025년 비즈니스 전략에 영향을 미칠 것이라고 밝혔습니다. 글로벌 CEO들은 해리스(35%)와 트럼프(30%) 사이에서 경제적 영향력에 대한 의견이 나뉘어 있지만, 미국 CEO들은 트럼프를 강력히 지지합니다(52% 대 15%).
설문조사는 걸프 지역에 대한 투자에 대한 강한 관심을 강조하는데, 79%의 CEO가 이 지역을 매력적으로 보고 있으며 86%는 특히 사우디 아라비아를 선호합니다. CEO들은 인플레이션(35%), 소비자 신뢰(30%) 및 에너지 가격(25%)을 주요 경제 문제로 지목했습니다. 또한, 85%의 CEO는 기술 혁신에 대해 낙관적인 태도를 보이고 있으며, 73%는 특히 AI가 시민 복지에 미치는 영향에 대해 긍정적인 입장을 가지고 있습니다.
L'enquête mondiale de Stagwell réalisée auprès de 100 PDG révèle des perspectives significatives concernant l'avenir des entreprises et les tendances d'investissement. 77% des PDG indiquent que les élections présidentielles américaines influenceront leur stratégie commerciale pour 2025. Bien que les PDG mondiaux soient divisés entre Harris (35%) et Trump (30%) en ce qui concerne l'impact économique mondial, les PDG américains favorisent fortement Trump (52% contre 15%).
L'enquête met en avant un fort intérêt pour les investissements dans la région du Golfe, avec 79% des PDG considérant la région comme attrayante et 86% favorisant spécifiquement l'Arabie Saoudite. Les PDG ont identifié l'inflation (35%), la confiance des consommateurs (30%) et les prix de l'énergie (25%) comme des enjeux économiques critiques. De plus, 85% des PDG expriment un optimisme concernant l'innovation technologique, avec 73% particulièrement positifs sur l'impact de l'IA sur le bien-être des citoyens.
Die globale Umfrage von Stagwell unter 100 CEOs zeigt bedeutende Einblicke in die Geschäftsaussichten und Investitionstrends. 77% der CEOs geben an, dass die Präsidentschaftswahlen in den USA ihre Geschäftsstrategie für 2025 beeinflussen werden. Während die globalen CEOs geteilter Meinung zwischen Harris (35%) und Trump (30%) in Bezug auf die weltwirtschaftlichen Auswirkungen sind, zeigen die US-CEOs eine starke Präferenz für Trump (52% gegenüber 15%).
Die Umfrage hebt das starke Interesse an Investitionen in der Golfregion hervor, wobei 79% der CEOs die Region als attraktiv betrachten und 86% speziell Saudi-Arabien bevorzugen. Die CEOs identifizierten Inflation (35%), Verbrauchervertrauen (30%) und Energiepreise (25%) als kritische wirtschaftliche Themen. Darüber hinaus äußern 85% der CEOs Optimismus bezüglich technologischer Innovationen, wobei 73% speziell positiv über die Auswirkungen von KI auf das Wohlbefinden der Bürger denken.
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Stagwell Chairman and CEO Mark Penn to reveal the results of the survey on stage at Future Investment Initiative (FII) 8th Edition in
This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will present these findings at the Future Investment Initiative (FII) 8th Edition 2024 Summit in
The survey, conducted by Stagwell's NRG, a leading global insights and strategy firm at the intersection of content, culture, and technology, reveals:
Expected Impact of the
77% of CEOs say theU.S. presidential election will impact their 2025 business strategy.- Global CEOs (all CEOs surveyed minus
U.S. CEOs) are split on which Presidential candidate would boost the global economy (35% of global CEOs selected Harris while30% selected Trump), whileU.S. CEOs strongly favor Trump to boost the global economy (52% vs.15% ). - CEOs expect trade policy and immigration to be strongly influenced by the election.
- Broadly aligned with the general population,
35% of CEOs worldwide identify inflation as the most critical economic issue facing their countries, followed by boosting consumer confidence (30% ) and energy prices (25% ).
Attractiveness of Investing in the Gulf Region
- Global CEOs view both the Gulf Region and
Kingdom of Saudi Arabia as attractive investment markets. 79% of global CEOs describe the current investment environment in the Gulf region as very or somewhat attractive, while86% say the same about theKingdom of Saudi Arabia .
Optimism for Technology and AI
85% of CEOs are optimistic about innovation and technology as a force for improving life quality.73% of global CEOs are optimistic about the impact of AI on the wellbeing of citizens in their country, including35% who are 'very optimistic.'
Survey Methodology
This survey, built on the 2024 FII Institute Compass survey, gathered insights from CEOs on key issues affecting their countries, focusing on economic priorities for 2025. The survey was conducted exclusively in English between October 4th and 11th, 2024 among a global sample of 100 CEOs of companies with a minimum of 10,000 employees, which was drawn from expert network sample lists. Explore the crosstabs and additional findings.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About National Research Group
National Research Group is a leading global insights and strategy firm at the intersection of content, culture, and technology. The world's most innovative brands turn to us for insights into growth and strategy for any experience, anywhere, on any device.
Contact
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
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