Code and Theory Introduces the ContextLens: The First AI-Driven Anticipatory Graphic Design System for Publishers
Code and Theory has introduced ContextLens, the first AI-driven anticipatory graphic design system for publishers, debuting on RealClearPolling. The system dynamically generates informational graphics based on readers' needs by understanding webpage context and creating visual representations without leaving the page. ContextLens appears as a purple bar that suggests related content and creates graphics on demand. The tool is currently in beta and available to other publishers, offering features like contextual understanding, generative visuals, and seamless integration. RealClearPolling is using it to provide comprehensive insights into 2024 election polls and public opinion surveys.
Code and Theory ha introdotto ContextLens, il primo sistema di design grafico anticipatorio guidato dall'IA per editori, debuttando su RealClearPolling. Il sistema genera dinamicamente grafiche informative basate sulle esigenze dei lettori, comprendendo il contesto della pagina web e creando rappresentazioni visive senza lasciare la pagina. ContextLens appare come una barra viola che suggerisce contenuti correlati e crea grafiche su richiesta. Lo strumento è attualmente in beta ed è disponibile per altri editori, offrendo funzionalità come comprensione contestuale, visuali generative e integrazione fluida. RealClearPolling lo sta utilizzando per fornire approfondimenti completi sui sondaggi elettorali del 2024 e sulle indagini di opinione pubblica.
Code and Theory ha presentado ContextLens, el primer sistema de diseño gráfico anticipatorio impulsado por IA para editores, debutando en RealClearPolling. El sistema genera dinámicamente gráficos informativos basados en las necesidades de los lectores al comprender el contexto de la página web y crear representaciones visuales sin salir de la página. ContextLens aparece como una barra púrpura que sugiere contenido relacionado y crea gráficos a demanda. La herramienta está actualmente en beta y disponible para otros editores, ofreciendo características como comprensión contextual, visuales generativas e integración fluida. RealClearPolling la está utilizando para proporcionar información completa sobre las encuestas electorales de 2024 y las encuestas de opinión pública.
Code and Theory는 출판사를 위한 최초의 AI 기반 예측적 그래픽 디자인 시스템인 ContextLens를 소개했으며, RealClearPolling에서 데뷔했습니다. 이 시스템은 웹페이지의 맥락을 이해하고 페이지를 벗어나지 않고도 시각적 표현을 생성하여 독자의 요구를 바탕으로 정보를 동적으로 생성합니다. ContextLens는 관련 콘텐츠를 제안하고 요구에 따라 그래픽을 생성하는 보라색 바 형태로 나타납니다. 이 도구는 현재 베타 버전이며, 기타 출판사에 제공되고 있으며, 맥락적 이해, 생성적 비주얼 및 원활한 통합과 같은 기능을 제공합니다. RealClearPolling은 이를 사용하여 2024년 선거 여론 조사 및 여론 조사에 대한 포괄적인 통찰력을 제공합니다.
Code and Theory a introduit ContextLens, le premier système de design graphique anticipatif piloté par IA pour les éditeurs, avec son lancement sur RealClearPolling. Le système génère dynamiquement des graphiques informatifs en fonction des besoins des lecteurs en comprenant le contexte de la page web et en créant des représentations visuelles sans quitter la page. ContextLens se présente sous la forme d'une barre violette qui suggère des contenus connexes et crée des graphiques à la demande. L'outil est actuellement en version bêta et disponible pour d'autres éditeurs, offrant des fonctionnalités telles que la compréhension contextuelle, des visuels génératifs et une intégration sans faille. RealClearPolling l'utilise pour fournir des informations complètes sur les sondages électoraux de 2024 et les enquêtes d'opinion publique.
Code and Theory hat ContextLens eingeführt, das erste KI-gestützte antizipatorische Grafikdesign-System für Verlage, das auf RealClearPolling debütiert. Das System generiert dynamisch Informationsgrafiken basierend auf den Bedürfnissen der Leser, indem es den Kontext der Webseite versteht und visuelle Darstellungen erstellt, ohne die Seite zu verlassen. ContextLens erscheint als lila Leiste, die verwandte Inhalte vorschlägt und Grafik auf Anfrage erstellt. Das Tool befindet sich derzeit in der Betaphase und steht auch anderen Verlagen zur Verfügung und bietet Funktionen wie kontextuelles Verständnis, generative Visuals und nahtlose Integration. RealClearPolling nutzt es, um umfassende Einblicke in die Umfragen zur Wahl 2024 und öffentliche Meinungsumfragen zu bieten.
- Innovative AI technology that could create new advertising inventory opportunities
- Beta version already available for other publishers
- Partnership with established media company RealClearPolitics
- Product still in beta phase
- initial deployment to single publisher
Insights
The launch of ContextLens represents a significant advancement in AI-driven publishing technology, but its immediate business impact appears While the system offers innovative features for data visualization and user engagement, it's currently in beta and exclusively deployed on RealClearPolling. The technology shows promise for future revenue streams through new advertising inventory and potential licensing to other publishers, but these are speculative benefits.
The tool's ability to generate dynamic visuals from complex data sets could provide competitive advantages in the digital publishing space, particularly for data-heavy content. However, without specific metrics on user engagement, advertising revenue potential, or licensing costs, it's challenging to quantify the direct financial impact on STGW's bottom line.
Building on its history of publishing firsts, the ContextLens debuts on RealClearPolling
Enter ContextLens. It is the first anticipatory design system that dynamically generates informational graphics based on readers' needs.
Unlike generic AI tools that only focus on text input and output responses, ContextLens leverages generative AI to understand what information you are looking at on a web page. It then anticipates other content you may be interested in and creates a dynamic visual representation without making you leave the page.
This generative AI tool functions by reading the site's metadata structures to understand the "context" the user is reading and provides a "lens" to go deeper into content via AI prompts (either pre-populated or freeform).
The independent, nonpartisan media company RealClearPolitics (RCP) has selected its RealClearPolling website to be the first to employ this powerful new tool. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family, dedicated to delivering the most comprehensive, engaging look at
Here's how it works on RealClearPolling: The ContextLens is a purple bar in the bottom corner of a web page. Based on what you are looking at on the page, it anticipates what related content you may be interested in and auto-prompts suggestions. The user can engage with it right there on the page. The results expand by dynamically creating a graphic to give you more context.
For example, if a user looks at the "Electoral College: Top Battlegrounds" chart on RCP's home page, the ContextLens will suggest "Explore Electoral College." When a user clicks on it, three related options pop up: "Recent changes in support," "Who leads in key states," and "Electoral College forecast."
A graphic representation of the current data is generated once a user clicks on one of the topics. Users can also "Ask a question" to find other information.
Key features include:
- Contextual Understanding: The AI interprets the data users view and predicts where additional context is needed.
- Generative Visuals: Instead of overwhelming users with paragraphs of text, the system designs dynamic visuals to illustrate the point, offering more precise insights.
- Seamless Integration: Users don't need to leave the page they are looking at. The system provides expanded context right there, reducing disruption.
The new tool has many advantages: It gives users an unparalleled ability to explore and understand complex information without being overwhelmed. It allows sites with massive amounts of data to streamline it and represent it clearly. It also provides publishers with a new location to sell advertising inventory.
The ContextLens is currently in beta and available to other publishers.
RCP co-founder and executive editor Tom Bevan says: "For nearly a quarter of a century, RealClearPolitics has served as an innovator and an unbiased source of accurate information. ContextLens allows our users to pull from our years of data to form a complete picture of their topics of interest. Technology is breathing new life into the powerful data and reporting we are dedicated to providing. This marks a bold step in how people interact with complex information on the web."
Dan Gardner, co-founder of Code and Theory, says: "Polling is a perfect application for our first use of this technology. It is often confusing and hard to interpret. ContextLens simplifies this by dynamically designing visual elements based on the users' needs and the context in which they view them. It's the first anticipatory design system that intuitively creates elements on demand, giving more insight and clarity. Typical AI use cases have been limited to just text responses. We know people are also visual. This is the next step forward in how AI can be used in publishing to enhance reader experience, instead of solely focusing on AI as only an efficiency tool. ContextLens offers a glimpse into the future of AI and design, where context, anticipation and visual interpretation come together to create a fluid user experience."
Code and Theory has had a historic year when it comes to shaping how political information is conveyed. In addition to the launch of the ContextLens, it created Steve Kornacki's "Big Board." Kornacki uses the Big Board daily to visualize and explain complex polling data live on the air for millions. Code and Theory also relaunched the Minnesota Star Tribune as the heart and voice of the North, a week before Vice Presidential nominee Tim Walz was announced. The new site performed at the highest level during the biggest traffic day in the history of the site.
Code and Theory has launched nearly 200 newsrooms throughout its 23-year history. The new TechCrunch, which debuted this month, and Ringier's Blick, launched last month, are just the latest examples.
About Code and Theory Network
Code and Theory Network is the only network with a balance of
About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted nonpartisan platform for political news.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world's most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com
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