Stagwell (STGW) Ventures into Expanded Partnership with VII(N) The Seventh Estate, Global Wine Brand from Carmelo Anthony and Asani Swann
Stagwell (NASDAQ: STGW) has announced an expanded partnership with VII(N) The Seventh Estate, a global wine brand co-founded by NBA All-Star Carmelo Anthony and Asani Swann. The partnership, which began at Sport Beach 2023, led to the launch of the first Wine and Spirits Festival at Cannes Lions 2024, featuring athlete-founded brands. The collaboration aims to leverage key cultural moments in business, sports, and culture. Anthony will join Code and Theory's Dan Gardner at Web Summit to discuss technology and creativity in sports.
Stagwell (NASDAQ: STGW) ha annunciato un'estensione della sua partnership con VII(N) The Seventh Estate, un marchio vinicolo globale co-fondato dalla stella NBA Carmelo Anthony e Asani Swann. La partnership, iniziata a Sport Beach 2023, ha portato al lancio del primo Festival del Vino e degli Spiriti al Cannes Lions 2024, presentando marchi fondati da atleti. La collaborazione mira a sfruttare momenti culturali chiave nel business, nello sport e nella cultura. Anthony parteciperà al Web Summit insieme a Dan Gardner di Code and Theory per discutere di tecnologia e creatività nello sport.
Stagwell (NASDAQ: STGW) ha anunciado una asociación ampliada con VII(N) The Seventh Estate, una marca de vino global cofundada por la estrella de la NBA Carmelo Anthony y Asani Swann. La asociación, que comenzó en Sport Beach 2023, dio lugar al lanzamiento del primer Festival de Vinos y Licores en Cannes Lions 2024, que presenta marcas fundadas por atletas. La colaboración tiene como objetivo aprovechar momentos culturales clave en los negocios, el deporte y la cultura. Anthony se unirá a Dan Gardner de Code and Theory en el Web Summit para hablar sobre tecnología y creatividad en el deporte.
Stagwell (NASDAQ: STGW)는 NBA 스타 Carmelo Anthony와 Asani Swann이 공동 설립한 글로벌 와인 브랜드 VII(N) The Seventh Estate와의 파트너십 확대를 발표했습니다. 2023년 Sport Beach에서 시작된 이 파트너십은 2024 Cannes Lions에서 첫 번째 와인 및 주류 축제를 개최하는 데 이어졌으며, 운동선수가 창립한 브랜드가 소개됩니다. 이 협업은 비즈니스, 스포츠 및 문화에서의 중요한 문화적 순간들을 활용하는 것을 목표로 합니다. Anthony는 Code and Theory의 Dan Gardner와 함께 Web Summit에 참석하여 스포츠에서의 기술과 창의성에 대해 논의할 예정입니다.
Stagwell (NASDAQ: STGW) a annoncé un partenariat élargi avec VII(N) The Seventh Estate, une marque de vin mondiale co-fondée par la star de la NBA Carmelo Anthony et Asani Swann. Ce partenariat, qui a débuté à Sport Beach 2023, a conduit au lancement du premier Festival des Vins et Spiritueux lors de Cannes Lions 2024, mettant en avant des marques fondées par des athlètes. Cette collaboration vise à tirer parti de moments culturels clés dans le monde des affaires, du sport et de la culture. Anthony participera au Web Summit avec Dan Gardner de Code and Theory pour discuter de la technologie et de la créativité dans le sport.
Stagwell (NASDAQ: STGW) hat eine erweiterte Partnerschaft mit VII(N) The Seventh Estate angekündigt, einer globalen Weinmarke, die von NBA-All-Star Carmelo Anthony und Asani Swann mitbegründet wurde. Die Partnerschaft, die bei Sport Beach 2023 begann, führte zur Einführung des ersten Wein- und Spirituosenfestivals während der Cannes Lions 2024, das marken von Athleten präsentiert. Die Zusammenarbeit zielt darauf ab, wichtige kulturelle Momente in Wirtschaft, Sport und Kultur zu nutzen. Anthony wird bei der Web Summit gemeinsam mit Dan Gardner von Code and Theory über Technologie und Kreativität im Sport sprechen.
- Strategic expansion into the luxury wine and spirits market through partnership with celebrity-founded brand
- Enhanced presence at high-profile events like Cannes Lions and Web Summit
- Strengthened position in sports business and entertainment sectors
- None.
Insights
This partnership announcement appears strategically positioned but lacks material financial impact for investors to consider. While the collaboration with celebrity-backed VII(N) The Seventh Estate may enhance Stagwell's event marketing capabilities and cultural relevance, no specific revenue projections or financial terms are disclosed.
The expansion builds upon existing relationship through Sport Beach events and includes future collaborations at cultural moments, but without concrete business metrics or monetization details, the immediate impact on Stagwell's
Co-Founders Anthony and Swann will collaborate with Stagwell across the challenger network's events ecosystem
Following the success of Sport Beach 2023, Anthony and Swann returned to Sport Beach in 2024, launching the first-ever Wine and Spirits Festival at Cannes Lions. On site, guests sampled athlete-founded wine and spirits brands including VII(N) The Seventh Estate, Casa Azul Tequila Soda from two-time Super Bowl champion Travis Kelce, Garage Beer by Super Bowl champions and brothers Jason Kelce and Travis Kelce, La Fête du Rosé from co-owner and San Antonio Spurs point guard Chris Paul, Le Portier premier cognac from NFL Hall of Famer Shannon Sharpe, and The Paloma by Don Julio, the official cocktail of Sport Beach 2024.
Together, Stagwell and VII(N) The Seventh Estate will continue to tap into key cultural moments that surround the growing impact of business, sports, and culture. On Wednesday, November 13, Anthony will join Dan
"We look forward to working closely with Stagwell and ushering in new opportunities for both of our businesses," said Asani Swann, Founder of Business Beyond the Ball and Co-Founder of VII(N) The Seventh Estate. "By combining our strengths and reach, we'll have the ability to amplify our impact in both sports and business across platforms."
"In partnership with VII(N), Carmelo and Asani's critical role in bringing the Wine and Spirits Festival to Sport Beach took our activation to the next level, and I am excited to build on that momentum through this expanded partnership," said Stagwell's Chief Brand and Communications Officer Beth Sidhu.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About VII(N) The Seventh Estate
VII(N) The Seventh Estate is the global wine estate brand founded by ten-time NBA All-Star and entrepreneur, Carmelo Anthony, and his longtime business partner, Asani Swann. Carmelo and Asani approached the launch of VII(N) The Seventh Estate with the utmost sincerity and respect for wine both as an art form and as an industry. The wines within VII(N) invoke the heritage of the old world while committing to modern philosophies of winemaking for the next generation of wine lovers. Throughout all their endeavors, Carmelo and Asani are constantly breaking barriers in an effort to achieve equal representation across all sectors for the Black community, and with this venture, they aim to expand the presence of people of color within the wine space.
Contact
Kara Gelber
PR@stagwellglobal.com
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SOURCE Stagwell Inc.
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