Comscore and Rockfleet Broadcasting Announce Renewal Agreement for Television Measurement

Rhea-AI Summary

On June 18, 2020, Comscore (Nasdaq: SCOR) announced a renewal agreement with Rockfleet Broadcasting for continued TV measurement in Bangor, ME, and Wausau, WI. This partnership, which began in 2014, allows Rockfleet to use Comscore's local television measurement as their exclusive currency, demonstrating audience value to the buy-side, thus maximizing revenue and market share. Executives from both companies expressed satisfaction with the stability and reliability of Comscore's audience insights and client service, solidifying their long-term collaboration.

Positive

• Continued partnership with Rockfleet Broadcasting enhances revenue maximization in key markets.
• Stability and reliability of Comscore's audience measurement data boosts confidence among clients.
• Long-standing relationship fosters trust and commitment to quality service.

Negative

• None.

RESTON, Va., June 18, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Rockfleet Broadcasting with continued TV measurement in the Bangor, ME and Wausau, WI markets.

Under the agreement, Rockfleet will continue its long-term use of Comscore local television measurement as its exclusive currency in demonstrating the value and relevance of their audiences to the buy-side, and ultimately maximizing revenue and market share for their stations. Rockfleet and Comscore commenced their partnership in 2014.  

"We were eager to continue our partnership with Comscore," said Mike Palmer, Vice President and General Manager, Rockfleet Broadcasting. "Over the past six years, we have been consistently impressed with the stability of Comscore's granular audience information, the excellence of their client service and the value their data and people bring to our table. Our agency and advertiser partners greatly appreciate the stable and reliable insights they bring, so this was an easy decision for us."

"Rockfleet was an early supporter of Comscore and we are proud to be extending our partnership with them today," said Steve Walsh, Executive Vice President at Comscore. "We are committed to delivering a stable and reliable measurement currency for the industry."  

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

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SOURCE Comscore

FAQ

What market does Comscore serve under the new agreement with Rockfleet Broadcasting?

Comscore provides TV measurement services in Bangor, ME, and Wausau, WI.

When was the partnership between Comscore and Rockfleet Broadcasting established?

The partnership began in 2014 and has now been renewed.

What is the significance of Comscore's measurement services for Rockfleet Broadcasting?

Comscore's measurement services help Rockfleet demonstrate audience value to advertisers, maximizing their revenue.

Which company is Nasdaq listed under the ticker symbol SCOR?

Comscore is listed on Nasdaq under the ticker symbol SCOR.

What are the key benefits for Rockfleet Broadcasting from their agreement with Comscore?

The benefits include reliable audience insights, enhanced client trust, and improved revenue potential.